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Dallas Executive Luncheon: Providing comprehensive marketing program results for the left-brain mentality – Non-traditional means to communicate genuine results

Bent Tree Country Club  15-Feb-12

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Congratulations to our February Volunteer of the Month
 

Victor Su

Victor is VP of Membership Events for the DFW AMA and he directs our Meet & Greet events. In his day job he is the Sales Operations Analyst at NEC America. Victor administers Salesforce.com to serve NEC's business structure, sales operations, financial planning, reporting and forecasting, and CRM, and provides online training and on-going communication regarding new processes and features for all users. Victor is also the point-of-contact for multiple sales teams throughout the US and collaborate directly with Product Marketing on all lead generation initiatives, campaign management and ROI analyses.
 
Victor has over eight years of marketing experience and is a MBA degree graduate with a concentration in Marketing Management. He was previously in the hospitality, consulting and accounting industries before joining NEC America. Networking is a passion of Victor’s as he enjoys meeting and getting to know some of the best marketers in the DFW Metroplex.
 
Congratulations to our January Board Member of the Month
 

Melinda Bentley

Congratulations to Melinda Bentley, DFW AMA’s EVP of Communications, on being selected as Board Member of the Month. Melinda coordinates the activities of the communications team and ensures that DFW AMA’s events and services are promoted in a timely manner through various communications channels to DFW area marketers.
 
 
Congratulations to our January Volunteer of the Month
 

Rosa Zajicek

Rosa is the Marketing and Events Manager for United Development Funding, a real estate finance company. She develops and manages marketing collateral and financial performance summaries, manages the company’s website and coordinates company webinars. Rosa also serves as liaison between the company and the external sales and events team while managing all facets of the firm’s events.
 
Previously, Rosa successfully developed and implemented marketing strategies and managed cooperative marketing relationships within the manufacturing industry. She holds a Bachelor of Business Administration in Marketing and a Certificate in Retailing Studies from Texas A&M University. Rosa serves as the VP of Membership Information for the DFW AMA. She tracks attendance and supports membership renewal and development efforts for the chapter including the recent Fall Membership drive through the AMA International Headquarters. Rosa has held this position since April of 2010.
 
Congratulations to our December Board Member of the Month
 

Amy Alexander

Congratulations to Amy Alexander, DFW AMA’s Treasurer, on being selected as Board Member of the Month. Amy worked tirelessly to identify a cost-effective registration solution for the chapter that will ensure that event attendees will have a seamless registration process while the chapter will remain within budget.
 
Congratulations to our December Volunteer of the Month
 

Thomas Pemberton

Thomas serves with the DFW AMA Membership team as a liaison for the collegiate professionals as the Director of Student Membership. He joined the Dallas AMA in 2010 and enjoys sharing his passion of empowering others through his ability to connect and create meaningful relationships. His abilities of web 2.0 insight and passion has carried forward as a member also of the Communications and Special Events team. He was recently invited into the DFW AMA Mentor Program as a mentee of Ben Smithee, CEO at Spych Market Analytics. Thomas is presently finishing his BBA in Marketing from the University of North Texas and leading his peers as the UNT AMA collegiate chapter President. Outside of his volunteer work and studies, he is active along the mountain bike trails while also continuing to improve upon his golf game.
    
 
Congratulations to our November Board Member of the Month
 

Melissa Meeker

Congratulations to Melissa Meeker on being named Board Member of the Month. Melissa’s efforts as EVP, Volunteers help keep the chapter running smoothly with all the right people in all the right roles. In November, Melissa planned and hosted the Volunteer Leadership Training event with great success! Thank you, Melissa!  
   
 
 
Congratulations to our November Volunteer of the Month
 

Jennifer Howell
Marketing Development Director for Credera
Jennifer Howell is the Market Development Director for Credera. Credera provides expert, objective advice to help solve complex business and technology challenges. Jennifer’s role includes marketing, business development and her favorite pastime, connecting people to one another. Jennifer’s previous experience includes managing projects and building relationships while working for Accenture, State Street, the Salvation Army, and the American Heart Association. She holds a Bachelor’s of Science degree from Trinity University in Business Administration and received her Graduate Marketing Certificate from SMU. Jennifer greatly enjoys her role as the Program Director for the DFW AMA Mentor Program. When she is not serving and having fun with the Mentors and Protégés, she spends her time with friends, her dog, trying to improve her cycling skills, traveling, and enjoying her new sustainer status with the Junior League of Dallas.
 
 
Congratulations to our October Board Member of the Month
 

Steve Higdon
EVP of Programs for Fort Worth
 Steve serves as the EVP of Programs for Fort Worth and is working tirelessly to establish a vibrant and growing Fort Worth membership dedicated to the needs of the Fort Worth and greater Tarrant County marketing professional. When he is not working to expand the Fort Worth AMA presence, he is working in business development for Graphics2. In this position, he establishes new customer relations in the area of conversational rather than informational marketing using state-of-the-art technologies. This means the use of Integrated Marketing to create a community around a company’s brand. Steve has over 35 years of experience in the graphics arts, advertising and marketing segments both in North Texas and in the Seattle markets. He is a 1975 graduate of Tarleton State University in Stephenville, Texas.   
 
 
 
 
Congratulations to our October Volunteer of the Month
 

Nancy Bourne
Strategic Marketing Analyst, Catalyst and Converter, @ Consortiant Corporation

Nancy Bourne is known to be an insightful marketing strategist with an entrepreneurial approach and keen understanding of all the moving parts in an organization that must work together seamlessly to result in a growing loyal customer base and steadily increasing revenues.

Currently operating a marketing consulting firm, Nancy focuses on helping clients take a fresh look at their processes for identifying, reaching, convincing and converting targets into advocates. She leads clients through a top down approach to move vision and mission forward into specific objectives and goals. She then helps clients develop strategy, tactics and workable solutions to achieve measurable results. Her expertise ranges from C-level strategy and planning, to branding initiatives, integrated communications campaigns, digital strategy and social/mobile programs.

Previously, Nancy was involved in key marketing and sales roles for technology, financial and professional service companies such as Carter Financial Management, CompuCom Systems Inc., Digital Equipment, Performa Asia Ltd., Manzanita Software and Bechtel Engineering & Construction.Her previous clients include:Verizon Wireless, Cisco Systems, IBM, Cathay Pacific and HSBC. Partner marketing projects include:Apple, Hewlett Packard, Baylor and City of Dallas.

Nancy holds an MBA in Marketing from University of Arizona and a BS in Psychology from University of Illinois. She is also a Certified Financial Planner, the Communications Committee Chair for Oaktree Residential Association and Community Manager of AMA Connect for the DFW American Marketing Association. She is the former EVP of Communications for the DFW American Marketing Association 2010 - 2011.

Congratulations to our September Board Member of the Month
 

Marla Reeder
EVP, Executive Luncheons

Marla serves as the EVP of Executive Luncheons. She works tirelessly to line up speakers and ensure that every detail is in order from promotion to tear down. When she is not planning the DFW AMA Luncheon, Marla works for McKinley Marketing Partners to match talented marketing professionals with Fortune 1000 companies looking for interim, contract-to-hire and permanent placement positions within the areas of marketing, communications/PR, digital marketing and market research. Marla has an MBA in marketing and 20 years experience selling to customers in the marketing and advertising fields.

Congratulations to our September Volunteer of the Month!!
 

David Slatter
Director, Small/Medium Business Special Interest Group
 
David Slatter was teleported to Texas from his Scottish homeland 18 years ago, and now enjoys the American dream living on seven acres in an amazing log home he built himself. Although a 30-year marketing “veteran,” his big secret is that he has a degree in electronic engineering! But after a few short years, he crossed to the dark side and has since held a variety of senior management positions in Europe and the US in strategic marketing, communications, and market research. Following on from a 24-year career at Texas Instruments, David is now President and Chief Marketing Strategist at ExperiPro, a management consulting company based in Las Colinas. “What keeps me going is the incredible variety of clients that we get to work with, and the fact that I learn something new every day.”

David's long term experience in the field of marketing has given the DFW AMA an asset that is hard to come by and he continues to drive the direction of the Small/Medium Business SIG to greater heights.David has been the Director of the Small/Medium Business SIG for almost 2 years and works with his team of volunteers to organize speakers and events. He attends many of the AMA luncheons and happy hours and is easy to spot- he is the guy with the strange Scottish accent.
 
 
Congratulations to our August Board Member of the Month!
 

Kay Byfield
 
Congratulations to Kay Byfield for being recognized as the August Board Member of the Month. Kay is a long time member of the DFW AMA board and this year has taken on the responsibility for three roles - Secretary, Chapter Excellence Award Chair and for the first time thanks to Kay we now have an Historian!
Kay is putting together an amazing chronicle of the chapter's history, key accomplishments, significant events, strengths, challenges, membership and volunteer growth and leadership since it was established in 1956 and is also planning a special event to pay tribute to our history and the chapter's past presidents. Look for more on these exciting historical happenings on our website. We are truly grateful for Kay’s hard work and continued dedication to the chapter. Thank you Kay!
 
Congratulations to our August Volunteer of the Month!!
 
Carol Faldet
 
Carol Faldet is a native Texan from Richardson, Texas. She has a BA in Advertising from Texas Tech University. After four years working for several small ad agencies in Dallas she switched to the dark side . . . working for a print company.
 
What was going to be a stepping stone turned into 30 years at Johnson Printing Service or JPS. Now with ink in her blood, as National Account Manager, Carol is committed to providing exceptional service and creative solutions for her clients such as 7-Eleven Inc., Bank of America, and Dr Pepper Snapple Group. JPS has a unique plant set-up focusing on print-on-demand, turnkey production and fulfillment for marketing collateral, training manuals, student curriculum, and now short run books for small press publishers and self-publishing authors.
 
Carol joined the Dallas AMA in 2010 and enjoys working with the membership team, providing their brochures and flyers. She is also is a member of the check-in team for the monthly meetings and the Dallas area Meet-n-Greets. “I have visited and been a member of several professional organizations and at the AMA I have not only made great connections, I have made great friends!”
 
 
Congratulations to our July Board Member of the Month!
 

Melissa Bourestom
 
Congratulations to Melissa Bourestom, EVP Sponsorship, for being recognized as the July Board Member of the Month! Melissa’s hard work and amazing contributions to secure sponsorships significantly aids the chapter to continue to deliver top-notch events and services to members. Thank you, Melissa!
 
 
Congratulations to our July Volunteer of the Month!!
 
 

Elena English

Elena English has been in the interactive agency and IT consulting business for over 10 years. She co-founded elKore, Inc., an interactive agency and software development consulting firm with an outsourced team in Eastern Europe (Belarus, where Elena is originally from). In 2010, in response to the growing demand for effective mobile marketing tools, Elena founded a new venture The piJnz Group (http://pijnz.com) that developed a mobile landing page platform to allow agencies and brands to easily create and launch mobile landing pages and micro-sites. With piJnz, companies can publish mobile content on demand and cost effectively. So far piJnz has been steadily gaining traction as a mobile content publishing platform of choice for agencies in the U.S., Canada, U.K., and South Africa. 

Elena joined DFW/AMA in 2010 and has greatly enjoyed the events and speakers. She wanted to contribute to the organization and its great people, and stepped in to offer her team's skills and experience to renovate the DFW/AMA website. She'd like to especially thank Nancy Bourne and Dan Stables for their efforts in making the new website a success.

Outside of her work schedule, Elena enjoys living a fun life: playing in a band, traveling, and raising a beautiful one-year-old daughter.


Congratulations to our 2011 Volunteer of the Year!
 
 
D' Forman
 
D' has been on the DFW/AMA board as VP of Communications, and in 2010-2011 she handled the web portion of the chapter communications. Her time and energy that was devoted to this critical method of communication for our chapter is invaluable!

D’s creative communications firm, the Forman Group has been in business since 1984 and was first known as Ad-Lib and Associates. In 1986 the original partners split and D' Forman started Forman Graphics as a sole proprietor, and a few years later incorporated as Forman Group, Inc. The company has worked with manufacturers, banks, restaurants, high tech, services and retail shops among many other types of businesses. The variety of clients, industries and projects is something that is especially exciting to D’. “When you’re expected to be creative every day, while making your client’s message persuasive to its audience, it helps to have many influences,” states D’. “Creativity doesn’t happen in a vacuum!” 


 

Specializing in print, social and web, the company designs integrated marketing programs and prides themselves on being the "creatives."
 
 
 
Congratulations to the June Volunteer of the Month!!
 

Marla Reeder 

 


Early this year Shauna Tompkins was promoted to the AMA board. Marla stepped up to take on the responsibilities of planning the logistics for the DFW AMA monthly Executive Luncheons. Although the luncheon lasts a little more than an hour, many hours of planning go into the execution of each monthly luncheon. Marla is grateful for the consistent help of her team for their help with set up and tear down. However, she attributes her ability to execute each month’s event to Shauna’s constant assistance and a long one page check list to make sure a single detail is not missed. When she is not planning the DFW AMA Luncheon, Marla works for McKinley Marketing Partners to match talented marketing professionals with Fortune 1000 companies looking for interim, contract-to-hire and permanent placement positions within the areas of marketing, communications/PR, digital marketing and market research. Marla has an MBA in marketing and 20 years experience selling to customers in the marketing and advertising fields.