May Executive Luncheon – Data-Driven Marketing Strategy – A Case Study
May 17 @ 11:15 am - 1:00 pm
As personalization becomes a key component of a successful campaign and marketers are increasingly being asked to prove the effectiveness and ROI of their decisions, data and insights have taken a central role in the development of marketing strategy.
James Geiser and Matt Powell will present a case study of how Six Flags successfully used local data insights to develop a strategy that secured season pass sales, ensured customization and positioned Six Flags successfully for the following year.
You will learn how Six Flags used extensive research, data analysis and insight development to move from traditionally targeting teens and moms, regardless of brand affinity to focus on people who were most likely to purchase as well as their ‘lookalikes’.
Join the AMA, James and Matt this May 17 to discuss:
- Tips for selecting and using data for marketing strategy
- Challenges of translating data into insights
- Do’s and don’ts of developing a data-driven marketing strategy