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March’s Executive Luncheon
March 15 @ 11:15 am - 1:00 pm
Save the date for March 15th!
Branding & Marketing Strategies to Take On Big Competitors
How Half Price Books Successfully Competes with Amazon
When a mass marketer or category killer moves into town or into your space it can strike fear into any marketing executive in charge of a relatively smaller brand and budget. But not so for Kathy Thomas, Chief Marketing Officer for Half Price Books, who relishes the opportunity to beat the big guys at their own game through making smart, timely strategic decisions and employing a variety of aligned marketing strategies and tactics.
Join the DFW AMA and Kathy Thomas to learn:
- How Half Price Books stays on its toes and successfully competes with one of the biggest companies in the world
- How to use branding and customer experience as a strategic competitive weapon
- Lessons learned on using digital and social media to compete with an online retailer
- Insights and practical marketing tactics for competing with big competitors
Location: Coming soon!
Tickets: Coming soon!
Kathy Doyle Thomas, chief marketing officer, joined Half Price Books in July 1989. Her responsibilities include developing national marketing efforts for the wholesale and retail divisions of the company, as well as overseeing all real estate purchases, store expansion criteria and site selection. She also heads the company’s three website divisions. She is president of Half Price Books Community Services, a 501(c)(3) organization that supports various community programs. She is a former member of the Global Retail Marketing Association board and the National Retail Federation’s (NRF) Integrated Mobile Initiative Task Force. She is also a former board chair of the Retail Advertising and Marketing Association (RAMA). NRF presented Thomas with the Silver Plaque award at Retail’s BIG Show in 2014.