July’s Executive Lucheon
July 7 @ 11:15 am - 1:30 pm
Save the date for July’s Executive Luncheon!
Join us in July as Sheeba Phillips gives our lunchtime talk.
Topic and location coming soon!
More about our speaker:
Sheeba Philip has built a career building and growing brands. She currently serves as the Vice President of Marketing Strategy & Communications at JC Penney and is helping lead the brand turnaround. She is responsible for elevating the brand and its relevance with customers. Her responsibilities include oversight of media buying, brand strategy & advertising, PR, Digital/Social Media & Philanthropy. Sheeba and her team recently led the launch of JC Penney’s new brand campaign – Get your Penney’s Worth. The campaign has been featured in outlets such as Adage, Huffington Post, Buzzfeed, People, and Fortune.
Prior to working at JC Penney, Sheeba was the VP of Marketing & Communications for International Justice Mission (IJM), the largest anti-slavery/anti-trafficking organization in the world. She spearheaded the launch of the book, The Locust Effect, written by Gary Haugen, Founder & CEO of IJM. The Book was named a Washington Post Best Seller and featured at the World Economic Forum.
Sheeba has also spent ten years in brand management at both Mondelēz International and Kraft Foods. During her tenure, she led and managed multi-million dollar, iconic brands such as Ritz and Jell-O. In 2011, she assumed the role of Global Marketing Director for the World’s #1 Cookie, Oreo, a $2 billion brand present in over 100 countries.
Sheeba has BS in Chemical Engineering from the University of Virginia and a MBA from the Harvard Business School.