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MARKETING HEALTHCARE SIG: Marketing to a $44B buying-power market segment
April 4 @ 5:30 pm - 7:30 pm
Take an in-depth look at the brands, influencers, behaviors and ideals that matter most to Gen Z. This is the first-ever, cross-cultural approach to understanding the generation born between 1995 and 2005, the most multicultural cohort in the U.S.
- Deep dive into the attitudes and behaviors regarding health, both physical and mental
- Learn what motivators and media formats impact attitudes
- Understand how culture is interpreted and enacted in their lives
- Take away key implications impacting healthcare marketing
The keynote presentation by Karla Fernandez Parker of SensisTX, followed by a panel discussion.
Appetizers, and Alcohol beverage drink ticket(s) provided with non-student registration.
Free Parking onsite
Date: April 4th
Time: 5:30pm – 7:30pm
Location: Alchemy at AMS, 16986 Dallas Parkway, Dallas, TX 75248
About the Speaker:
Karla Fernandez Parker is a multicultural specialist who has worked in Total Market and Hispanic developing in culture brand engagement for many Fortune 500 Companies, government, and non-profits. She is a bilingual/bicultural marketing strategist with over 20 years of experience. This native Texan recently merged her successful advertising agency with Sensis to now manage Sensis Texas whose clients include UnitedHealthcare, Melrose Family Fashions, Vogue School of Cosmetology, Buffalo Wings & Rings, Rio Grande LNG & Rio Bravo Pipeline, WorldRemit, The National Episcopal Church, and Dolex Dollar Express.
Karla has specific expertise in launching new products, propelling existing brands into new markets, and revitalizing lagging brands with category experience in healthcare, cause marketing, energy/telecom, packaged goods and financial services. Her healthcare marketing experience includes Children’s Health, UnitedHealthcare, Christus Santa Rosa Hospitals, Baptist Health System, Legacy Home Health & Hospice, and Any Baby Can. She has provided many marketing industry presentations including for the Dallas and Houston AMA’s, Career Colleges of Texas, Hispanicize, IQPC’s Multicultural Conference; U.S. Hispanic Marketing in San Diego; The Food & Beverage Institute; The National Bar and Restaurant Association; National Hispanic Business Association; The Food Marketing Institute and many more. She is a Hispanic training expert with guest lecture appearances at The University of Texas at San Antonio, The University of Texas at Austin, Texas State University, SAVisión and Accion Texas.