Dallas / Fort Worth AMA Content Managers RSS Feed

Members & Services

Wed, 08 Feb 2012 14:27:23 GMT

If you are a prospective member or just have an innate curiosity about the DFW AMA, we encourage you to visit with us at a networking Meet & Greet, one of our nine Special Interest Groups (SIGs), or a monthly Executive Luncheon in Dallas and Ft. Worth. You'll instantly connect with 100 or more professionals in companies and businesses of all types. Take a moment and think about what you're doing today, and what you might like to do next month or next year. The DFW AMA is your ticket to making possibilities reality. ---------------------------------------------------------------------------------------------- DFW AMA LinkedIn Group - If you are interested in the DFW AMA, we encourage you to add your credentials to our growing DFW AMA Group on LinkedIn. Just sign up for a free account. You will then be able to select when, how, and if you want others to contact you, and on what topics, so you are not setting yourself up for an avalanche of emails or spam....

Join the Dallas/Fort Worth Chapter of the AMA

Wed, 08 Feb 2012 14:26:00 GMT

The AMA connects you to a world of resources that deliver results, and help you succeed today and into the future. Join the AMA, and put the power of AMA membership to work for you. Find out more about all the benefits that AMA membership has to offer you. Click here for Online application Or Call AMA National at (800) 262-1150 To contact DFW AMA Membership, email membership@dfwama.com Professional Membership Professional membership is for practitioners in the marketing industry. Membership includes a subscription to Marketing News, one additional publication of your choice, and membership in a Special Interest Group of your choice. Group Membership In 2010 the Marketing Association initiated a Group Membership Program to encourage companies to support memberships for their employees. Companies that have at least four prospective members can benefit from the reduced...

2011-2012 Mentor Program

Wed, 08 Feb 2012 14:23:59 GMT

The 2011-2012 DFW AMA Mentor Program, combined with our Collegiate chapters program, is part of an ongoing DFW AMA effort to help young marketing professionals and students prepare themselves for their career within the marketing profession. The program gives new professionals just starting out the opportunity to pair with seasoned professionals to gain more real world experience and understanding of various marketing careers. It's also an excellent opportunity for networking and expanding your professional contacts. The program began in October 2011 and ends in May 2012, matching 25 Mentors with 25 Proteges (young professionals with one to five years of experience) for regular one-on-one meetings and educational programs. We have an amazing group of Mentors that are willing to share their experience with a talented group of young professionals. The current program is underway! Contact Jennifer Howell, Mentor Program Director, with...

Collegiate Chapters

Wed, 08 Feb 2012 14:08:00 GMT

To learn more about DFW AMA Collegiate Programs and Membership, please contact Carol Faldet, EVP Collegiate Relations at collegiate@dfwama.com. Dallas-Fort Worth American Marketing Association: Partnering with Tomorrow's Marketing Leaders & Professionals DFW AMA Student Chapter Affiliates As the Dallas-Fort Worth Chapter of the AMA expands, it's important that we associate with the best and brightest marketing minds at our area colleges and universities. This means connecting with faculty and administration at all levels, but especially students engaged in all aspects of a marketing education in any number of disciplines. Too often, students underestimate the power of an organization like the AMA and see it as just another club to join. A place to pass some time, enjoy some free pizza and soda at meetings, and basically go...

DFW AMA's Special Interest Groups

Wed, 08 Feb 2012 14:06:11 GMT

Special Interest Groups Special Interest Groups (SIG's) are communities of DFW AMA members who are interested in sharing ideas, knowledge and experience with others in the field. The SIGs are formal groups organized around a common interest area, offering the opportunity for ongoing interaction among professionals. The value of our SIGs include: - Presentations by, and discussion with, industry experts that help keep you current with trends in your area of marketing - A forum of marketing professionals who can help with idea generation or benchmarking ideas - Internet-based discussion groups that offer opportunities to interact with your peers around the country for concept sharing, learning and networking - Resources and references when you are searching for...

Executive Luncheons

Wed, 08 Feb 2012 14:03:54 GMT

DFW AMA Executive Luncheons Dallas Executive Luncheons DFW AMA Executive Luncheons serve up not only a tasty lunch, but also offer educational insights presented by some of the best and brightest marketing minds. Our goal is to bring to the table the top marketing professionals, mostly CMOs and VP-level executives from companies right here in our Metroplex, to share their marketing stories and lessons learned with our members and guests. Arrive early to enjoy great networking opportunities with your fellow marketers. Following each presentation, we allow time for Q&A so you can interact with these thought leaders, time permitting. Dallas luncheons are usually held on the third Wednesday of the month, so mark your calendars well in advance, and check the event calendar frequently. Fort Worth Executive Luncheons In a similar format, Fort Worth offers its own Executive Luncheon series, currently on the last Thursday of the month, alternating with the Fort...

Meet & Greets

Wed, 08 Feb 2012 14:03:04 GMT

DFWAMA Meet & Greets Interested in networking with other marketing and allied professionals in the area? Come to a DFW AMA Meet & Greet and enjoy meeting other like-minded individuals in a casual setting. Usually held on the first Thursday evening of the month in a social, happy hour atmosphere, Dallas Meet & Greets offer a great way to expand your network, get acquainted and check out the many benefits the DFW AMA has to offer. Click on the event calendar to see when and where the next Meet & Greet will be held. Bring a smile and a few business cards to exchange and you're on your way! Free to DFW AMA members and just a small fee for guests. For the Fort Worth-oriented marketing professionals, DFW AMA also offers fun and convenient Meet & Greets around the Fort Worth and mid-cities areas. The Fort Worth Meet & Greets are usually held on the last Thursday of the month, and currently alternate with the Fort Worth Executive Luncheon series every other month....

Tue, 07 Feb 2012 20:43:50 GMT

Congratulations to our February Volunteer of the Month Victor Su Victor is VP of Membership Events for the DFW AMA and he directs our Meet & Greet events. In his day job he is the Sales Operations Analyst at NEC America. Victor administers Salesforce.com to serve NEC's business structure, sales operations, financial planning, reporting and forecasting, and CRM, and provides online training and on-going communication regarding new processes and features for all users. Victor is also the point-of-contact for multiple sales teams throughout the US and collaborate directly with Product Marketing on all lead generation initiatives, campaign management and ROI analyses. Victor has over eight years of marketing experience and is a MBA degree graduate with a concentration in Marketing Management. He was previously in the hospitality, consulting and accounting industries before joining NEC America. Networking is a passion of Victor's as he enjoys meeting and...

Sat, 28 Jan 2012 00:02:10 GMT

DFW AMA Sponsors

Tue, 10 Jan 2012 17:03:25 GMT

We sincerely appreciate our generous sponsors. Their contributions make our mission to educate, support, and enhance the performance of its members and marketing professionals in the D/FW Metroplex. Visit our sponsorship opportunity page to learn more, or contact Melissa Bourestom, EVP of Sponsorship. STRATEGIC PARTNER SPONSORS SILVER LEVEL CHAPTER SPONSORS BRONZE LEVEL CHAPTER SPONSORS IN-KIND CHAPTER SPONSORS MENTOR PROGRAM SPONSOR EVENT SPONSORS SPECIAL INTEREST GROUP SPONSORS Exclusive Sponsor of the Telecom SIG

2011-2012 DFW AMA Board

Wed, 14 Dec 2011 23:36:18 GMT

Chapter Mission and Vision The Dallas/Fort Worth AMA Board of Directors are dedicated volunteers committed to the chapter's mission and delivering a strong return on your investment with us. We encourage your involvement as a member volunteer as we take the DFW AMA to an even higher level of excellence in 2011-12. President - Andrea Lamarsaude, BrightBlue Marketing president@dfwama.com linkedin.com/in/andrealamarsaude twitter.com/AndreaDallas Immediate Past President - Tom Dennis, Blanks Printing and Imaging, Inc. immediatepastpresident@dfwama.com linkedin/pub/tom-dennis President-Elect - Janet Overton, Texas Society of CPAs presidentelect@dfwama.com Secretary | Historian | CEA Chair - Kay Byfield, Stand-Out Communication...

DFW AMA Chapter | About Us

Wed, 16 Nov 2011 21:32:59 GMT

2008-09 AMA CHAPTER OF THE YEAR - First Runner-Up 2009-10 AMA SPECIAL MERIT AWARDS - Membership and Programming 2010-11 AMA SPECIAL MERIT AWARDS - Programming and Continued Excellence CHAPTER VISION: To be the premiere marketing community delivering excellent practices and resources that develop professionals and grow organizations. CHAPTER MISSION: The mission of the Dallas/Fort Worth Chapter of the American Marketing Association is to educate, support, and enhance the performance of its members and marketing professionals in the DFW Metroplex. CHAPTER VALUES: • Members come first - we strive to support them. We exist to serve their needs by delivering an interactive environment built on top-notch educational content, professional development, and networking opportunities. We do our upmost to improve the member experience and continually increase awareness of the DFW AMA. • We are in this together. We...

Newsletter Archives

Fri, 11 Nov 2011 20:28:22 GMT

The beginning of each month, the DFW Chapter sends out an e-newsletter to over 6,400 marketers and business leaders in the Metroplex as well as weekly upcoming events emails. To add yourself to our list and get the latest news on marketing programs and events, create a website profile and make sure to click newsletter in the list of notificiations you'd like. If you have any problems, please contact our DFW AMA Executive Coordinator at info@dfwama.com .

Chapter Sponsorships - The Best Way to Reach DFW Marketers

Tue, 02 Aug 2011 08:06:03 GMT

Want your business to stand out in the Dallas/Fort Worth marketing community? Partnering with the D/FW AMA can help you achieve that objective. We offer tailored sponsorship programs to fit your company’s goals for increased brand awareness, qualified business contacts, and expanded business development. Who's sponsoring the DFW AMA? Click Here to find out! To learn more about DFW AMA sponsorship opportunities, contact Melissa Bourestom, EVP Sponsorship. Grow your business with marketing leaders! The DFW AMA Chapter is second to none when it comes to offering you ways to connect with DFW marketers. Consider the DFW AMA audience: With over 700 members, the Dallas-Fort Worth AMA has an amazing reach among major entities in the Metroplex, with over 33% engaged with a Fortune 1000 firm. The DFW AMA has an active audience of over 6000 professionals in advertising, market research, communications, public relations, academia, business, and service industries who receive...

Chief Marketing Officer Roundtable

Fri, 29 Jul 2011 04:08:15 GMT

Studies from McKinsey indicate that the role of the Chief Marketing Officer is “proliferating.” While the tenure of these most senior marketing executives is not growing longer, the challenges are deepening and the decisions they face are increasingly complex. The job description of Chief Marketing Officers and their control of the total marketing function and organizational brand vary widely. At the same time, customers come to make buying choices better informed than ever before due to the growth of information sources. Companies segment their customers into smaller communities, and the technology exists to support true communities among them. And finally, more choices exist today for reaching these buyers, and the investment decisions for CMOs are more complex. As a result, the DFW Chapter of the American Marketing Association created the CMO Roundtable to: Provide a stimulating environment and information leading to open discussion of the key...

Wed, 20 Jul 2011 22:52:49 GMT

test

Special Events

Wed, 08 Jun 2011 15:09:44 GMT

Past Events:

Marketing Jam Recap

2011-12 New DFW AMA Officers

Wed, 08 Jun 2011 15:06:58 GMT

Andrea Lamarsaude - President As Vice President of Special Interest Groups, EVP Programming and currently President Elect for the DFW American Marketing Association Andrea has enjoyed being able to channel her energy and marketing talents into the chapters initiatives and is looking forward to leading the chapter as President for the 2011-12 board term. Andrea is a Marketing Manager with BrightBlue Marketing and brings her clients a proven ability to create communication programs that build awareness and business as well as the skill of offering both a tactical and strategic focus to their projects. A native of Dallas with a bicultural French/American background Andrea has extensive marketing communications knowledge gained from working in a variety of settings, from startup to Fortune 500 companies, in the U.S., Europe, Africa, and Asia including Texas Instruments and Alcatel. Andrea has over 20 years experience in all areas of marketing including development and...

Press Releases

Wed, 08 Jun 2011 15:06:14 GMT

Marketing Jam

Marketing Jam Sponsors

Marketing Jam Roundtable

Marketing Jam Registration Closing

Wed, 09 Mar 2011 22:07:06 GMT

Congratulations to our Volunteer of the Year! Andrea Lamarsaude VP Special Interest Groups As Vice President of Special Interest Groups for the DFW American Marketing Association Andrea has enjoyed being able to channel her energy and marketing talents into the chapters growing SIG program and is looking forward to being a part of the 2010-11 board as EVP Programs as of July 1, 2010. Andrea is a Marketing Manager with BrightBlue Marketing and brings her clients a proven ability to create communication programs that build awareness and business as well as the skill of offering both a tactical and strategic focus to their projects. A native of Dallas with a bicultural French/American background Andrea has extensive marketing communications knowledge gained from working in a variety of settings, from startup to Fortune 500 companies, in the U.S., Europe, Africa, and Asia including Texas Instruments and Alcatel. Andrea has over 20 years experience in all areas of...