Dallas / Fort Worth AMA

Welcome to the Dallas/Fort Worth Chapter of the American Marketing Association

Wed, 23 Jul 2008 00:35:16 GMT

For over 50 years, the DFW AMA Chapter has served the needs of marketers and business leaders across North Texas. The DFW AMA partners with leading universities like TCU, SMU, UNT, UT-Arlington and the University of Dallas to help advance the study of marketing, market research and marketing education. As an award-winning chapter, the DFW AMA has over 700 members who share a passion for marketing. But you need not be a marketer to join the AMA or participate in any of the chapters programs. The DFW AMA is ready to be a resource to you, your company or your organization. Learn more about the DFW AMA Chapter, its mission, vision and activities in the Dallas Fort Worth Metroplex. DFW AMA SEEKING NEW EXECUTIVE DIRECTOR Please review the job description and submit qualifcations to ama_dfw@yahoo.com . Please note this is a part time position. Fall in Love with Online dating...

2007-2008 DFW AMA Board

Fri, 11 Jul 2008 14:18:17 GMT

The 2008-09 Chapter Mission and Vision President Paige Johnston Consultant Integrated Biz Dev and Writing Past President Reagan Cook Staubach Company SVP Membership Kay Altom Mergis Group SVP Communications DForman Forman Group EVP Community Outreach/PR Melissa Mihelich ZOOM.7.com, Inc. SVP Volunteers Cori Lawrence SVP Events and Programs Sheri Jenkinson VeriSign, Inc. SVP Technical and Operations Marina Marsh East Summit Director at Large Special Projects ...

Tue, 17 Jun 2008 18:50:34 GMT

Chief Marketing Officer Roundtable Studies from McKinsey indicate that the role of the Chief Marketing Officer is proliferating. While the tenure of these most senior marketing executives is not growing longer, the challenges are deepening and the decisions they face are increasingly complex. The job description of Chief Marketing Officers and their control of the total marketing function and organizational brand vary widely. Membership in the AMA CMO Roundtable is by invitation only. If you would like to be considered, please contact Reagan Cook, Past President, DFW Chapter 972.361.5564. At the same time, Customers come to make buying choices better informed than ever before due to the growth of information sources. Companies segment their customers into smaller communities, and the technology exists to support true communities among them. And...

Tue, 17 Jun 2008 00:54:02 GMT

Shared Interest Groups DFWs SIGS are communities of AMA members who are interested in sharing ideas, knowledge and experiences with others in the field. The SIGs are formal groups organized around a common interest area, offering the opportunity for ongoing interaction among professionals. The value of our SIGs includes: Internet-based discussion groups that offer opportunities to interact with your peers for concept sharing, learning and networking (coming soon) Resources and references when you are searching for information Lunch events and discussion with industry experts that help keep you current with trends in your area of marketing An forum of marketing professionals who can help with idea generation or benchmarking idea Special SIG Meet & Greets hosted by companies in your industry SIGs meet bimonthly or at lunch ...

Collegiate Chapters

Sat, 24 May 2008 20:08:20 GMT

To learn more about DFW AMA Collegiate Programs and Membership, contact Ms. Jennifer Beavers Dallas Forth Worth American Marketing Association: Partnering with Tomorrows Marketing Leaders & Professionals DFW AMA Student Chapter Affiliates As the Dallas-Fort Worth Chapter of the AMA expands, its important that we associate with the best and brightest marketing minds at our area colleges and universities. This means connecting with faculty and administration at all levels, but especially students engaged in all aspects of a marketing education in any number of disciplines. Too often, students underestimate the power of an organization like the AMA and see it as just another club to join. A place to pass some time, enjoy some free pizza and soda at meetings, and basically go through the motions until the thought of graduation looms on the horizon. Then it...

Chapter Sponsorships - The Best Way to Reach DFW Marketers

Thu, 22 May 2008 19:47:35 GMT

For companies looking to reach marketing and business professionals in Dallas-Fort Worth, the DFW AMA Chapter is second to none when it comes to offering you ways to connect with this influential group. Consider the DFW AMA audience: With nearly 720 members, the Dallas-Fort Worth AMA has an amazing reach among major entities in the Metroplex with greater than 33% engaged with a Fortune 1000 firm. Second, the DFW AMA has an active audience of over 3500 professionals in advertising, market research, communications, public relations, academics, students, business, and service professionals who receive event mailings, promotions, newsletters and ongoing communications from the chapter. Third, the DFW AMA is a registered nonprofit with full 501(c)3 status, so donations made to the chapter are tax-deductible. Open areas for sponsorships in 2008-2009 include: - Annual Naming Rights for DFW Executive Luncheon Series: $10,000/year - DFW Naming Rights for Power Breakfast...

Chapter Sponsorships

Tue, 20 May 2008 21:34:22 GMT

The Best Way to Reach DFW Marketers Sponsorships for 2008-2009: Annual Naming Rights for Executive Luncheon Series: $10,000/year Naming Rights for Power Breakfast Series: $1500/quarter; $5000/year Luncheon Sponsorships: $1000/luncheon; $500/co-sponsor E-Newsletter Sponsor: $500/issue DFW E-Newsletter Ads: $250/ad; limit (4) Event Table Sponsors: $300/table/lunch Monthly Direct Email Sponsor: $750/issue Table Decor Sponsor: $250/mnth For companies looking to reach marketing and business professionals in Dallas-Fort Worth, the DFW AMA Chapter is second to none when it comes to offering you ways to connect with this influential group. ...

DFW AMA Chapter About US

Fri, 16 May 2008 21:02:50 GMT

CHAPTER VISION: We are the largest AMA chapter in Texas and the most recognized authority on marketing in Texas, and the chapter most sought after nationwide for the best marketing practices. CHAPTER MISSION: To raise the awareness in the North Texas business community of the marketing professionals potential contribution to measurable new business development and brand value To raise the performance of marketing professionals and equip them with the knowledge and tools necessary to raise their credibility and contributions to their employers To provide high value information and opportunities for professional growth through programs, professional development, discussion groups, research, articles and other means. CHAPTER VALUES: The highest degree of Professionalism, Integrity, Innovation, and Commitment. DFW AMA Activities Through an Executive Speaker Series in Dallas and Fort Worth, the DFW AMA strives to keep members abreast of the latest trends...

Workshop Agenda

Tue, 06 May 2008 21:43:03 GMT

8:00 - 8:30 Continental Breakfast 8:30 - 9:00 Introductions & Session Objectives Eric Siano, Director, MarketSphere 9:00 - 10:30 What is Your Corporate Landscape and How Does Marketing Add Value? Duane Myer, Sprint Determine where marketing reports Develop an org chart What is corporate emphasis (revenue, profits, etc) Players Barriers? 10:30 - 10:45 Break 10:45 - 11:45 Metrics Reloaded – Marketing’s Opportunity To Impact Strategic Direction Laura Patterson,...

Sat, 26 Apr 2008 18:00:00 GMT

Home Speakers & Presentations 2008 Photos DFW Learned How to Capture The Next Billion Customers Dallas, TX – April 17th, 2008 marked the third year anniversary for the DFW Chapter of the American Marketing Association’s signature event Beyond Borders: Global Marketing Summit held at The Hyatt in North Dallas/Richardson. The event featured keynote presentations and breakout sessions by corporate and agency leaders such as Gail Smith of General Motors, Shauna Heran of Fluor, Prashant Gandhi of McKinsey & Company, and Owen Haney of Slingshot Media. Speakers provided seasoned and novice marketers alike with best practice tips as well as counsel on trends in international marketing. In talking with Jeff Bond, Beyond Borders Chair, he stated that, This event was a tremendous success due to the high-quality speakers, relevant topics, and company representatives seeking valuable information they can use to drive their own marketing initiatives. Because it brought...

Event History

Sat, 26 Apr 2008 17:37:29 GMT

Home Speakers & Presentations 2008 Photos Event History Launched in 2006, Beyond Borders offers its attendees access to well-respected Blue Chip companies with international expertise and track records of success and growth in new markets. Speakers and panelists from past conferences include representatives from organizations such as McDonalds, FedEx Kinko’s, IBM, Oracle, Mary Kay, Baylor University, American Airlines, US Department of Commerce and DFW International Airport. Beyond Borders is a one day event aimed at sales and marketing professionals in all phases of the international marketing cycle. The events for the day are set to provide thought leadership, practical advice and resources to enter into and improve your company’s international markets initiatives. Attendees at the Beyond Borders Summit experience keynote presentations by leading Blue Chip companies who made the leap overseas, morning and afternoon sessions...

Sponsorships

Fri, 18 Apr 2008 14:46:09 GMT

Exhibit

Fri, 18 Apr 2008 14:43:26 GMT

Fri, 11 Apr 2008 05:32:20 GMT

Home Attend Exhibit Sponsorships Schedule event history Event at a Glance The American Marketing Association’s Dallas-Fort Worth Chapter is proud to host its 3rd annual Beyond Borders Global Marketing Summit. Drawing from past success, this year’s exciting initiative not only focuses on the opportunities and pitfalls of marketing Beyond US Borders, but looks ahead to the next emerging and virtually untapped global markets. Aimed at sales and marketing professionals in all phases of the international marketing cycle, this one-day event is set to provide thought leadership, practical advice and resources to enter into and improve your company’s international markets initiatives. Filled with prominent presenters from various regional, national and international organizations, Beyond Borders’ unique combination of breakouts, roundtables, executive panels, exhibit expo, and high-level keynotes allows a blend of formal and face-to-face...

Members & Services

Tue, 04 Mar 2008 22:57:23 GMT

If you are a prospective member or just have an innate curiosity about the AMA, we encourage you to visit with us at a Meet and Greet or a Signature Luncheon event held monthly at venues across the Metroplex to instantly connect with 100 or more professionals in companies and businesses of all types. Take a moment and think about what youre doing today and what you might like to do next month or next year. The AMA is your ticket to making possibilities reality. DFW AMA Members Only Group On Linkedin If you are an AMA member, we encourage you to add your credentials to our growing DFW AMA Group on Linked In. Just sign up for a free account. You will then be able to select when, how and if you want others to contact you and on what topics, so you are not setting yourself up for an avalanche of emails or spam. Then submit your request to join the DFWAMA group. Within 48-72 hours after you submit your request to be added to the DFW AMA Directory, your member information will be...

Attend The Event

Fri, 29 Feb 2008 23:20:07 GMT

Attend the Event

Take advantage of beneficial information sessions designed to help you navigate the ever-changing world of marketing an international business. Here you’ll find all you need to know about attending the 3rd annual DFW American Marketing Association’s Beyond Borders event.

Hotel and Travel

The event will be held at Hyatt Regency North Dallas (formerly The Richardson Hotel).

Day and Date:
Thursday, April 17

Time:
7:30am – 4:30pm

Location:
The Hyatt Regency North Dallas/Richardson
701 East Campbell Road
Richardson, TX 75081
972-231-9600

Beyond Borders Global Marketing Summit

Fri, 29 Feb 2008 23:17:17 GMT

Home Attend Exhibit Sponsorships Schedule event history Register Now! Event at a Glance Forward to a Friend Contact Us Simplifying the Global Game RULES AND STRATEGIES FOR WINNING AT GLOBAL MARKETING As the world gets smaller, the international marketing game gets bigger. The American Marketing Association Dallas-Ft. Worth Chapter’s 3rd annual Beyond Borders International Marketing Summit will prepare you to play this growing new game for keeps. Our one-day conference is packed with useful information, from thought leadership, to practical advice, to the resources you need to improve your skills and impact your company’s global marketing initiatives. Keynote speakers include Prashant Gandhi, Partner of McKinsey & Company’s India office. Mr. Gandhi will discuss how best to tap the unique market opportunities presented by top emerging global markets like India and China and drive meaningful (and profitable) revenue growth. He will also...

Forward to a Friend

Fri, 29 Feb 2008 22:55:29 GMT

Contact Us

Mon, 25 Feb 2008 11:13:49 GMT

Contact Us

For sponsorship or exhibit information please contact Denise Shedrick at 469-644-8834 or by e-mail at AMA_DFW@Yahoo.com

For all other questions about Beyond Borders, please contact Jeff Bond at 214-259-3231 or by email at jbond@themarketingarm.com

Join AMA

Mon, 06 Aug 2007 19:00:11 GMT

The AMA connects you to a world of resources that deliver results, and help you succeed today and into the future. Join the AMA, and put the power of AMA membership to work for you. Find out more about all the benefits that AMA membership has to offer you. Merrill Dubrow President & CEO, MARC Research Its Never Been Easier to Join the DFW AMA The best marketers use every advantage. They have powerful career connections, valuable resources, and special insights. Thats because the best marketers are members of the American Marketing Association. Click here for Online application Or Call AMA National at (800) 262-1150 Professional Membership Professional membership is for practitioners in the marketing industry. Membership includes a subscription to Marketing News, one additional publication of your choice, and membership in a Special Interest Group of your choice. Academic Membership Academic membership is for marketing...