Dallas / Fort Worth AMA Calendar Events RSS Feed

Dallas Executive Luncheon: Providing comprehensive marketing program results for the left-brain mentality Non-traditional means to communicate genuine results on 15-Feb-12 11:15 AM

Wed, 15 Feb 2012 17:15:00 GMT

Dallas Executive Luncheon: Providing comprehensive marketing program results for the left-brain mentality – Non-traditional means to communicate genuine results
Start Date: 15-Feb-12 11:15 AM
End Time: 15-Feb-12 1:00 PM
Location: Bent Tree Country Club, Dallas, Texas
Speaker: Michael P. Guillory

Event Details:

With today’s tighter budgets and heavier marketing scrutiny, it is critical to provide clear details on how marketing and communications programs are performing. At this luncheon, you will learn how to utilize unique, new and tested methodologies to communicate results from marketing programs for detailed-oriented audiences who may misunderstand marketing in general. By co-existing in an engineering-focused environment, Michael P. Guillory, Worldwide Brand and Communications Manager for DLP Products at Texas Instruments, has learned real-world tactics for delivering black and white results summaries for traditional marketing activities from branding, eMarketing, events and more which often present difficult-to-report results. Anyone struggling to justify budgets won’t want to miss this one.

You’ll get tips on how to:

- Deliver unexpected metrics that show true revenue-generating results

- Provide concise information that speaks to non-marketing professionals

- Justify marketing programs that are notorious for delivering “soft” results

- Strengthen the presentation of your marketing deliverables

Register on DFW AMA's Eventbrite registration page!

Register before 7:00 p.m. (CST) on February 14 and receive the pre-registration discount. Late registrations and walk-ins pay an additional $10 per registration.

Please note DFW AMA's no-show policy: all attendees who pre-register will be required to pay online. Registrants may receive a full refund of the registration fee if cancellation is requested at least 48 hours prior to the event. Cancellations requested within 48 hours of the event will result in forfeiture of the registration fee.

Bent Tree Country Club

5201 Westgrove Drive

Dallas, Texas

Marketing Research SIG: Igniting Research Insights into Actionable, Forward-Thinking Solutions on 21-Feb-12 11:30 AM

Tue, 21 Feb 2012 17:30:00 GMT

Marketing Research SIG: Igniting Research Insights into Actionable, Forward-Thinking Solutions
Start Date: 21-Feb-12 11:30 AM
End Time: 21-Feb-12 1:00 PM
Location: North Dallas Chamber of Commerce, Dallas, Texas 75230
Speaker: Dwight Riskey

Event Details:

Register on DFW AMA's Eventbrite registration page!

As market researchers, we understand that the answers we get depend on the questions we ask. We also understand that asking those right questions – in the right way – and analyzing them properly can provide some powerful insights to our marketing partners and clients. But, to keep up with the fast paced market we now live in, we need to be able to add even more value by providing more actionable, relevant, and forward thinking solutions to our marketing partners and clients. Market researchers should be taking on a greater leadership role within our organizations by providing insights, not only current issues that are important to our organizations, but also by looking on the horizon for new and emerging competitors, trends, and opportunities.

Dwight Riskey will leverage his 25+ years of top-level, cross-industry, real world experiences to teach us how we can deliver actionable, forward-thinking insights to our marketing partners and clients.

Register before 7:00 p.m. (CST) on February 20 and receive the pre-registration discount. Late registrations and walk-ins pay an additional $10 per registration (excluding students).

A box lunch will be provided.

Fort Worth Meet & Greet on 23-Feb-12 5:30 PM

Thu, 23 Feb 2012 23:30:00 GMT

Fort Worth Meet & Greet
Start Date: 23-Feb-12 5:30 PM
End Time: 23-Feb-12 7:30 PM
Location: Bar Louie, Fort Worth, Texas 76107
Event Details:

Register on DFW AMA's Eventbrite registration page!

Come Eat. Drink. Be Happy and Network with fellow marketers at the DFW AMA February Ft Worth Meet & Greet at the hip neighborhood restaurant and bar Bar Louie.

Follow Bar Louie on Twitter @BarLouie, and check them out on Facebook.

Dallas Meet & Greet on 1-Mar-12 6:00 PM

Fri, 02 Mar 2012 00:00:00 GMT

Dallas Meet & Greet
Start Date: 1-Mar-12 6:00 PM
End Time: 1-Mar-12 8:00 PM
Location: Del Frisco's, Dallas, Texas 75254
Event Details:

Join us in March for hopefully the first signs of spring and an evening of networking in a private room at Del Frisco’s.

Yummy appetizers will be served and $6 red & white wine and $5 Vodka-infused pineapple martinis will be offered along with a cash bar.

Make sure you put your business card in the bowl at the registration desk for the $50 Del Frisco’s door prize gift certificate!

Del Frisco’s Double Eagle Steak House planted its roots in Dallas more than 20 years ago. They embody the rich tradition of fine American steak houses, amazing guests through their impeccable chef-driven cuisine, extensive award-winning wine list and unparalleled hospitality. They offer guests an unforgettable experience in a stunning, energetic atmosphere perfect for special occasions, business affairs or a grand night on the town.

After the Meet & Greet Del Frisco’s invites DFW AMA members to stay for dinner for a member-exclusive offer - $99 per couple or $49.50 per individual (does not include alcohol).

Complimentary valet parking provided.

Register on DFW AMA's Eventbrite registration page!

This event is free for members and nonmembers pay $10 if pre-registered. Nonmembers pay $15 at the door. Reserve your spot online. Walk-ins will be accepted based on availability. Registrations at the door must be cash or check.

Del Frisco's

5251 Spring Valley Road

Dallas, Texas 75254

Small/Medium Business SIG - Engagement Marketing: Inspiring Passionate Customers & Advocates on 6-Mar-12 11:30 AM

Tue, 06 Mar 2012 17:30:00 GMT

Small/Medium Business SIG - Engagement Marketing: Inspiring Passionate Customers & Advocates
Start Date: 6-Mar-12 11:30 AM
End Time: 6-Mar-12 1:00 PM
Location: AMS Pictures, Dallas, Texas 75248
Speaker: Julie Niehoff

Event Details:

Building lasting relationships with existing customers and members drives business success. Making that happen is called “Engagement Marketing.” Having an Engagement Marketing strategy is the key to inspiring passionate customers and advocates to: have conversations with a business and fellow customers, share stories and opinions, and share content with their own social circle.

The session will feature models of how other small businesses, nonprofits, associations, and organizations combine email marketing and social media marketing to build connections, monitor feedback, share interesting content and drive toward business success.

In this seminar, participants will discover the three components that lead to Engagement Marketing success:

Providing an excellent customer experience
Making connections that engage an audience and enable an ongoing dialog
Using social media to continue the dialog and engage a broader audience

Box lunch and refreshments provided.

AMS is East of the Dallas North Parkway and North of Keller Springs Road. Ample parking is available in front of entrance.

Register on DFW AMA's Eventbrite registration page!

Sponsored by:

Register before 7:00 p.m. (CST) on March 5 and receive the pre-registration discount. Late registrations and walk-ins pay an additional $10 per registration (excluding students).

AMS Pictures

16986 North Dallas Parkway

Dallas, Texas 75248

Marketing Research SIG - MSMR Alumni Association Market Research Conference on 9-Mar-12 7:30 AM

Fri, 09 Mar 2012 13:30:00 GMT

Marketing Research SIG - MSMR Alumni Association Market Research Conference
Start Date: 9-Mar-12 7:30 AM
End Time: 9-Mar-12 3:45 PM
Location: The University of Texas at Arlington
Speaker: Various Speakers

Event Details:

3^rd Annual MSMR Alumni Association Market Research Conference at UT Arlington

Innovation in Marketing Research

March 9, 2012 | Arlington, TX

Msmralumni.org

DFW AMA members in good standing will receive the alumni registration price of $49, which is a $50 discount off the full registration fee. Use code msmralumni to receive the discount (case sensitive).

Find more details and register here: http://msmralumni.org/msmr-annual-alumni-conference

The University of Texas at Arlington

Membership Orientation on 5-Apr-12 5:00 PM

Thu, 05 Apr 2012 22:00:00 GMT

Membership Orientation
Start Date: 5-Apr-12 5:00 PM
End Time: 5-Apr-12 6:00 PM
Location: Cool River Cafe, Irving, Texas 75038
Event Details:

Register on DFW AMA's Eventbrite page!

Because this is the first time the DFW AMA's Dallas Meet & Greet is heading to Las Colinas, we are kicking it off with a complimentary Chapter Orientation for you to learn the real value of being a member of the DFW AMA

This event takes place during our Spring Membership campaign so it’s a perfect time to understand all the benefits you receive as a member of one of the most active associations in the Metroplex. Stay afterwards and join us for our monthly Meet & Greet event in the All Seasons Room starting at 6:00 p.m. If you join as a member that night we’ll give you a free pass to the Meet & Greet that follows. More Member Value! See you then.

Complimentary valet parking provided.

Cool River Cafe

1045 Hidden Ridge

Irving, Texas 75038

Dallas Meet & Greet on 5-Apr-12 6:00 PM

Thu, 05 Apr 2012 23:00:00 GMT

Dallas Meet & Greet
Start Date: 5-Apr-12 6:00 PM
End Time: 5-Apr-12 8:00 PM
Location: Cool River Cafe, Irving, Texas 75038
Event Details:

Register on DFW AMA's Eventbrite page!

For the first time, DFW AMA's Dallas Meet & Greet is heading to Las Colinas! The venue to help us kick off this significant event is none other than one of Las Colinas’ premier restaurants, Cool River Café.

Cool River Café lays its culinary foundation on one fundamental question "What does the guest really want?" Over the past years, it has gone above and beyond to answer that question. They are holding nothing back to cater to our members’ palates with their signature dishes such as tenderloin sliders, Ahi Tuna nachos, jumbo shrimp cocktail and more. And they've generously extended happy-hour pricing on drinks to us so that is definitely toast-worthy.

Come early for the member orientation learn more about the DFW AMA. Come for the people and network. Come for the ambiance. Come for the food, cigars and drinks. Come for the highly sought after door prizes. Come for all the reasons not to miss this. Register now as space is always limited!

Complimentary valet parking provided.

Cool River Cafe

1045 Hidden Ridge

Irving, Texas 75038

Nonprofit SIG: How To Be the Ultimate Communicator on 13-Apr-12 11:30 AM

Fri, 13 Apr 2012 16:30:00 GMT

Nonprofit SIG: How To Be the Ultimate Communicator
Start Date: 13-Apr-12 11:30 AM
End Time: 13-Apr-12 1:00 PM
Speaker: Dave Lieber

Event Details:

Register on DFW AMA's Eventbrite registration page!

A few years ago, you needed to have a website or you didn't have a business presence. Now a website is no longer enough. You have to have a story for your business, for your customers, for your volunteers and donors, for anyone who should care about you and your business.

Learn how to recognize your business story, your individual story, the success stories of your customers. And learn how to communicate it using a simple method that works every time.

	How to tell your story so people care about you and want to help you
	The secret formula for storytelling that has worked for a million years
	How to make this work for your business, church, non-profit, school, or any other group whose message you wish to successfully broadcast in newspapers, magazines, radio, internal and external communications and through social media.

Marketer of the Year Awards Gala on 18-Apr-12 5:00 PM

Wed, 18 Apr 2012 22:00:00 GMT

Marketer of the Year Awards Gala
Start Date: 18-Apr-12 5:00 PM
End Time: 18-Apr-12 9:30 PM
Location: Hyatt Regency, Downtown Dallas, Dallas, Texas 75207
Speaker: Jeffrey Hayzlett

Event Details:

Save the date for the Marketer of the Year Awards Gala in Downtown Dallas on April 18, 2012. Join your North Texas marketing peers for a night of recognition for those whose work has triumphed above the rest.

Awards for 16 Marketer of the Year categories, the overall Marketer of the Year, CMO of the Year, Collegiate Marketer of the Year, and DFW AMA Members' Choice will be given.

Entertainment provided by The Brehms Band.

Stay tuned for registration details! More info at www.dfwamamarketeroftheyear.com.

Those interested in reaching thousands of area marketers via Marketer of the Year sponsorship opportunities should contact sponsorship@dfwama.com. A variety of sponsorship packages are now available.

Hyatt Regency, Downtown Dallas

300 Reunion Blvd

Dallas, Texas 75207

Fort Worth Meet & Greet on 26-Apr-12 5:30 PM

Thu, 26 Apr 2012 22:30:00 GMT

Fort Worth Meet & Greet
Start Date: 26-Apr-12 5:30 PM
End Time: 26-Apr-12 7:30 PM
Location: Cabo Grande, Fort Worth, Texas 76102
Event Details:

By popular demand, in April we return to Cabo Grande in Sundance Square, “the hottest downtown in Texas,” for a margarita and Tex-Mex at Cabo Grande.

Mix and mingle with other marketing leaders in the DFW area in a casual environment enjoying yummy food & libations from the restaurant recently voted Best Tex-Mex by Fort Worth Magazine.

Register on DFW AMA's Eventbrite registration page!

Dallas Meet & Greet on 3-May-12 6:00 PM

Thu, 03 May 2012 23:00:00 GMT

Dallas Meet & Greet
Start Date: 3-May-12 6:00 PM
End Time: 3-May-12 8:00 PM
Location: Sambuca 360, Plano, TX 75024
Event Details:

Register on DFW AMA's Eventbrite registration page!

Join us at Sambuca 360 in Plano for an evening of great marketing conversations. Sambuca 360 is an American grill that features moderately priced comfort food and live music nightly. The music format changes nightly and features fun, high-energy dance bands.

Enjoy appetizers and have the chance to win a door prize of "dinner for two." Valet parking is complimentary.

Non-members who register after 7:00 p.m. May 2nd and those who walk up will pay an additional $5 per registration at the door (total price is $15). Registrations at the door must be cash or check.

Sambuca 360

7200 Bishop Road

Plano, TX 75024

AMA - Social Media Boot Camp on 9-May-12 8:00 AM

Wed, 09 May 2012 13:00:00 GMT

AMA - Social Media Boot Camp
Start Date: 9-May-12 8:00 AM
End Time: 10-May-12 12:00 PM
Event Details:

Registration is now open for the American Marketing Association's Social Media Boot Camp in Dallas!

Keeping pace with today’s savvy consumer means that you must have command of the latest social media marketing tools and know how to deploy them in your marketing strategy. In order to take advantage of the tremendous power of social media, you need to start with a hands-on approach to give you a plan, the tools and the know-how to make these state of the art marketing tools work for you and your organization. This introductory program will give you everything you need to get your organization up to speed in the emerging world of social media marketing.

The Boot Camp is an introduction to Social Media. You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy.

You Will Learn

• How to determine which social media channels will best fit
your audience and objectives

• What metrics are important and how to measure social media
in your organization

• How to put together a social media strategy and tactical plan
to put social media to work immediately

• How organizations have successfully used social media and
what you can apply from their successes

• Where social media fits in the consumer purchase process
and how you can leverage it for brand feedback

Who Should Attend

Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization
Business-to-Business marketers seeking to develop a community with their clients and leverage social media to grow their vertical market share.
Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through social media vehicles.
Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges

For more details and online registration AMA's website.

Dallas Executive Luncheon: The Power of Cow on 16-May-12 11:15 AM

Wed, 16 May 2012 16:15:00 GMT

Dallas Executive Luncheon: The Power of Cow
Start Date: 16-May-12 11:15 AM
End Time: 16-May-12 1:00 PM
Location: Bent Tree Country Club
Speaker: Chuck Bradford

Event Details:

Register on DFW AMA's Eventbrite registration page!

Chuck Bradford will share the story behind the Chick-fil-A brand and the creative aspect of their award winning advertising campaign. Attendees will also hear about the company’s history, business model and marketing philosophy.

Key Learning Objectives:

· Objective 1:	Understand the impact advertising creative has on marketing
· Objective 2:	Building relationships to build the brand
· Objective 3:	Better understand the power of emotional connections marketing

Register before 7:00 p.m. (CST) on May 15 and receive the pre-registration discount. Late registrations and walk-ins pay an additional $10 per registration.

Bent Tree Country Club