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DFW AMA Present and Past Presidents

D' Forman - noemail@dfwama.com — Wed, 07 Jul 2010 21:00:00 GMT

Current and Past DFW AMA Presidents: Craig Cathey, 1992-93; Bob Graham, 1993-94; Paige Johnston, 2008-09; John Bassler, 1995-96; Tom Dennis, 2010-11; Jim David, 2005-06; Jim Dawson, 2006-07.

7-Jul-10 4:00 PM

Dallas / Fort Worth AMA Newsletter 3-Mar-10

D' Forman - noemail@dfwama.com — Wed, 03 Mar 2010 16:47:53 GMT

Welcome New Members
Ms Jennifer L Evans
Mr Jason M Piter
Ms Emi Ristani
Ms Manda D Bilby
Prof John E Jemison
Mr John R Gerrits
Ms Arathi Rao
Ms Joanna Rotter
Ms Liz Martens
Ms Wendi K Costlow
Mr Scott A Talbott
Mr David E Porter
Ms Lisa F Swanson
Ms Shirley Richardson
Ms Carolyn Covey Morris
Ms Emily M Talbott

Renewed Memberships
Thank you for your continued support of the DFW AMA

Ms Teyren M Brown

Ms Jennifer Cary
Ms Wendy L Ashley
Dr Dale D Fodness
Ms Arleigh Hays
Ms Becky Speer
Ms Denisha Stevens
Ms Paulette Hopkins
Mr Stephen A Emerick
Mr Tom Dennis
Ms Kay L Byfield
Dr Yu Wang
Mr Mike Reynolds
Ms Kelleen Richter
Dr Robert D Rogers
Mr Denny Pelham
Ms Lisalynne Quinn
Ms Susan E Gover Lee
Dr Sudha Mani
Ms Michaela Mora
Ms Michelle D Schneider
Dr Tevfik Dalgic

These Volunteers Need Volunteers
Cori Lawrence, VP Volunteers

Did you know the DFW / AMA is operated entirely by volunteers? Every event you attend; every email or newsletter you receive; every brochure or handout created; and even the analysis of the surveys you complete are all created and executed by marketing professionals who volunteer their time for the benefit of our Chapter.

To keep our Chapter growing, to strive to deliver value to our members and to continue to attract quality speakers and sponsors, the DFW / AMA needs your help. While there are opportunities in all areas, such as Membership, Programs, Communications and Collegiate Relations, there are immediate needs on the Volunteers, Public Relations and Non Profit SIG Committees.

Public Relations. If you want to write, learn more about social media, and the various online PR mediums, you would enjoy this committee.

Your position would consist of reviewing and possibly writing press releases, uploading on free wires, and uploading on local event calendars and social media vehicles.

Volunteers. If you like helping people feel valued and are good at building relationships, this committee might be of interest to you. Your position as a Volunteer Relationship Manager (VRM) would consist of contacting prospective volunteers, placing them in Chapter volunteer positions and serving as their contact throughout their volunteer tenure.

Non-Profit SIG. If you are employed or have working knowledge of a non- profit organization, your help is needed immediately to complete this dedicated team who works to deliver events that discuss marketing issues, resources and tools which are unique to non-profit organizations.

Please contact:

Cori Lawrence, VP Volunteers, at corilawrence@gmail.com to learn more about these or other volunteer opportunities.

Michelle Lemire, President

CONGRATS TO THE NEW CHAPTER OFFICERS VOTED IN!
We would like to thank our members for taking time in February to vote on Chapter officers for the upcoming term. By majority vote, the officers for July 1, 2010 through June 30, 2011 include:

President: Melissa Mihelich
- tweet with Melissa twitter.com/melissaZOOM

President-Elect: Tom Dennis
- tweet with Tom twitter.com/tdbe

Secretary: Kristy Hoover
- tweet with Kristy twitter.com/marketingjedi

Treasurer: Liz Martens

In addition, the revisions to our Constitution passed (83% voted for, 1% voted against, 16% abstained). As many of you know, much consideration and work went into the revisions so they may guide us for many years to come, as we work to educate, support, and enhance the image of marketing professionals in the DFW Metroplex. Please visit our website to review the revised Constitution.

As always, we welcome your comments, feedback and questions, and we hope to see you at one of our many upcoming events in March!

Membership Has Its Privileges

Kay Byfield, EVP Membership

GROUP MEMBERSHIPS AVAILABLE
The Group Membership Program that was initiated by the American Marketing Association in January provides great value for companies and their employees. Organizations with fewer resources available for in-house professional development are especially appreciative for the connections, training, and resources offered by the DFW AMA.

The national website has details at http://www.marketingpower.com/AboutAMA/MemberBenefits/Pages/GroupMembership.aspx . If you have questions, contact Membership for the DFW AMA, Kay Byfield, kaybyfield@iname.com.

WHY JOIN THE DFW AMA?

The American Marketing Association provides opportunities to connect with other marketers, learn best practices, and advance in your field. To maximize the return for your participation in the AMA, become a member. Members pay less for events and access important resources and opportunities. Members lead the chapter and demonstrate their commitment to marketing standards. Check us out and JOIN TODAY. For more information, go to http://www.marketingpower.com/AboutAMA/MemberBenefits/Pages/default.aspx

Volunteer of the Month, Kelly Welborn

Cori Lawrence, VP Volunteers

With over 14 years of marketing and advertising experience, Kelly has a proven track record of creating effective marketing solutions that guide companies into higher levels of exposure and increased profit. Kelly has spearheaded multi-million dollar marketing campaigns across corporate, film, television, sports and non-profit industries including Turner Broadcasting System(TNT/TBS/CNN/Cartoon Network), HBO, High Museum of Art and Spelman College Museum of Fine Art.

Selected as one of the 25 Most Influential Women in Atlanta by Rolling Out Magazine before relocating to Dallas, she is currently consulting with the Welborn McLean Group on social media, email marketing, events, partnerships and promotions.

Kelly has done a phenomenal job establishing the vision, setting the strategy, assembling and motivating a fantastic, talented team and developing an incredible line up of programs for the DFW AMA Multi-Cultural SIG. Her seemingly never ending supply of energy and enthusiasm is a joy to be around!

As the new Director of the DFW American Marketing Association Multi-Cultural SIG, Kelly Welborn has found relocating to the D/FW area from Atlanta this past summer to be a refreshing yet challenging experience. She has embraced living closer to her family and vested her professional expertise into the DFW AMA, all while pursuing consulting opportunities.

DFW AMA Social Networking - More Popular than a High School Cheerleader
Are you looking to meet other people, to gather and share first-hand information and experiences about any number of marketing topics? Become a fan of the DFW AMA Facebook site. Look for it located under D/FW AMA on Facebook. We encourage you to share articles, webinars, white papers, opinions and a bit of yourself!

Calendar Events for 1-Mar-10 to 31-Mar-10

Meet-N-Greet
Day: Thursday 4-Mar-10 6:00 PM
Location: The Palm Restaurant 701 Ross Avenue Dallas, TX 75202
Summary: Everyone will enjoy the genuine old world hospitality and unique atmosphere of The Palm. It is a great setting for mingling and making connections with other marketers. This classic American steakhouse is legendary for prime aged steaks, jumbo Novia Scotia lobsters, premium fish and heritage Italian entrees. They will be providing delicious appetizers and drink specials will be available for members of our group. Please join us on March 4th.
Register Mapquest | Add to Calendar

New Media SIG - The Age of Brandividual: How Leveraging Social Media can have a Profound impact on your Personal and Company Brand
Sponsor: Ivie A Marketing Company
Speaker's Name: Mike D. Merrill, Chief Bacon Maker & Marketing Strategist, Bacon Marketing
Day: Tuesday 9-Mar-10 6:00 PM
Location: Studio Movie Grill - Royal 11170 N. Central Expressway 2100 S. Mobberly Dallas, TX 76243
Summary: The focus of this presentation is on defining Personal Branding and how social media and relationship building can have a tremendous impact on your own brand but also your company’s brand. The reality is everyone in your company, impacts how your brand is perceived in the marketplace by their actions on social media.

Event Takeaways:
• Define personal branding and brandividual
• We'll share a list of actions that you can use to start impacting your personal brand
• You'll be inspired to take action!

Who should attend?
Marketing and PR professionals, small to medium businesses, sales reps, and anyone trying to differentiate themselves in a competitive market.
Register Mapquest | Add to Calendar

Non-Profit SIG: The "Anti-Event" - Moving from Black Tie to a Budget in the Black
Speaker's Name: Kristina E. Jones, M.A., CFRE, President, J.K. Griffin & Associates
Day: Friday 12-Mar-10 11:30 AM
Location: Center for Community Cooperation 2900 Live Oak Avenue Dallas, TX 75204
Summary: Want to maximize your fundraising options without filling your calendar full of events? The “Anti –Event” will address the propensity of groups to add another event to the annual schedule in order to raise important dollars for the organization. It is time to move from parties to true philanthropy, and narrow down your event calendar to no more than one of those time-consuming (aka “staff-eating”) activities and still raise the dollars you need.

Event Takeaways:
• An understanding of how events fit into an overall development plan
• Knowledge of other types of development activities
• Resources for development

Who should attend?
Anyone involved in non-profit fundraising.
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Dallas Executive Luncheon - Can I have a "Do-Over"? Reflecting on Lessons Learned
Speaker's Name: Rhonda Shasteen, CMO, Mary Kay Inc
Day: Wednesday 17-Mar-10 11:30 AM
Location: Brookhaven Country Club 3333 Golfing Green Drive Dallas, TX 75234
Summary: About to retire from a 30+ year career in marketing and sales, Rhonda reflects on the key lessons learned along the journey. She’ll share her marketing insights, gleaned from both successes and failures, as well as provide practical tips you can use as you build your personal brand and your career.
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Small/Medium Business SIG: Key Strategies for Effective Email Marketing
Sponsor: Constant Contact
Speaker's Name: Julie Niehoff, Regional Development Director, Constant Contact
Day: Tuesday 23-Mar-10 11:30 AM
Location: Sherlocks Baker St Pub 9100 N Central Expressway (@ Park Ln) Dallas, TX 75231
Summary: This session covers the basics of what email marketing is, why it works so well, and how to use it in your business planning and strategy to achieve specific goals. Topics include:

Targeting techniques, How to avoid spam, tips for scheduling, content choices based on your business objectives, how to get your email promotions and updates opened, how to position the value of your message so that recipients will act on it, how to measure the impact of a campaign and samples of successful email campaigns and how they are set up to build business and drive sales. Note: Participants do not need to be Constant Contact customers to attend.

All information provided can be applied regardless of the system or service you are using for Email Marketing.

Event Takeaways:
• Learn how to get more people to open your promotional emails and newsletters
• Drive action (clicks, purchases, etc) in your emails
• Build a strategy for timing the messages and targeting your audience with specific info

Who should attend?
Small to medium business owners and/or marketing professionals
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Telecom SIG: Marketing for LTE and Next Generation Applications
Speaker's Name: Panel Discussion: Allison Cerra, Frank Antonacci, John Schindler
Day: Tuesday 30-Mar-10 11:30 AM
Location: Hackberry Creek Country Club 1901 West Royal Lane Irving, Tx 75063
Summary: Marketing Long Term Evolution (LTE) and Next Generation Apps - What is LTE? Next Generation Apps? How do they fit in your company's plan? What is Cloud Computing and how can your company benefit?

Discussion topics
* LTE/4G will change how consumers communicate, as well as business models for corporations
* Proliferation of applications and how it impacts Wireless Carriers, Device Manufacturers and Infrastructure providers
* From Social Networking to Machine to Machine applications, Is LTE for Consumers or Enterprise first?
* Impact of Smarter Devices on wireless networks
* Performance, Reliability and Coverage - LTE Ecosystem
* What tools are available to you or your business?
* Reduce product development costs and increase business efficiency by harnessing LTE's network intelligence
* Develop and implement more targeted marketing programs, including mobile marketing

Register Mapquest | Add to Calendar

Thank you to our Sponsors:

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3-Mar-10 10:47 AM

Dallas / Fort Worth AMA Newsletter 02-Feb-10

D' Forman - noemail@dfwama.com — Tue, 02 Feb 2010 20:09:48 GMT

Welcome New Members

April Buschur

Steve Klingele

Donald J Hayes

Katherine Brown

Harry Bouton

Vasudha Singh

Jessica Grogean

Williams Lynch

Elliott Hoffman

Chelsea Kretz

Victoria Baria

Taylor Hulitt

Candace DiGiacomo

Veronica Portillo

Nancy Pham

Homero Gonzalez Jr.

Jami Pulley

Congratulations to long-time supporters who are celebrating milestone memberships anniversaries:

45 Years
James D Butterworth - 1965

20 Years

Vickie Reed - 1990

Tevfik Dalgic - 1990

15 Years

Susan E Nethery

10 Years

Melissa Rieman - 2000

Michelle Lemire, President

You’ve heard it time and again, “invest in yourself, invest in your future.” I challenge you to take time out this month to do just that. Learn something new…let your AMA membership work for you…include personal education in your marketing plan.

Our local events are fantastic for networking with marketing professionals in the area and keeping an eye on current trends in marketing. Other events you should consider include:

Search Engine Optimization

02/22/2010 | Houston, TX

Featured Speaker: Stephan Spencer

Expert practitioner Stephan Spencer will share the secrets of the SEO: what works and what doesn't; what you should be measuring; what tools to use; where trouble looms and untapped potential lies. More Info/Register

Social Media Boot Camp
02/25/2010 | San Antonio, TX

Featured Speaker: Toby Bloomberg

You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy. More Info/Register

Social Media: Cracking the Code for Business Marketers
02/25/2010 | Virtual Conference

This virtual event will allow attendees to gain the knowledge and tools needed to successfully leverage social media in their marketing and sales programs. More Info/Register

Rules for Writing Surveys and Improving Response Rates
03/09/2010 | Webinar

In this webinar Qualtrics CEO Ryan Smith will be discussing the Top 10 Rules for writing surveys along with techniques for improving response rates. Smith will also be Giving an overview of powerful technologies and methods that researchers are using to enhance their traditional survey research. More Info/Register

OTHER NATIONAL AMA EVENTS

Members: Your Votes are Important for Officers and Revised Constitution! Please Watch Your E-Mail for Voting Instructions
Paige Johnston, Immediate Past President

By February 8, 2010, all DFW AMA members should receive an email inviting you to vote for the revised DFW AMA Constitution and the officers for the 2010-2011 Board of Directors. It has taken over three years to update the 1989 Constitution and 1992 Bylaws to accurately reflect the ways we now manage the chapter, today’s technologies, and best practices, but at last it is ready for your review and vote!

We also offer what we believe is a very strong and capable slate of officers to lead the chapter in 2010-2011 (read bios at http://www.dfwama.com/Board/):

• President - Melissa Mihelich
• President-Elect - Tom Dennis
• Secretary - Kristy Hoover
• Treasurer - Liz Martens

Why take the time to vote, especially with an uncontested slate? Because it’s YOUR chapter, and your privilege and responsibility as a member to elect leaders and vote on the chapter’s governing documents. Additionally:

1) According to the AMA’s rules and our Constitution, the membership must vote to approve any changes to the Constitution, with a majority of those voting required for adoption. Only the Board is required to approve Bylaws changes, which it has already done.

2) Voting keeps you engaged with your chapter, which is only as strong as those willing to commit to lead and be involved. Thanks to your suggestions and submissions of potential candidates, volunteering, and write-in candidate ballot option the Nominating Committee is aware of possible future leaders.

3) Your vote demonstrates support for candidates and the Board’s actions.

The voting will take place online. If you do not receive your email with voting instructions by February 8, or have questions, please contact us at ama_dfw@yahoo.com.

Your vote IS important – thank you for taking the time to influence your chapter’s future!

DFW AMA 2010 Nominating Committee:

Paige Johnston, Chair (Immediate Past President)
Michelle Lemire, President 2009-2010
Elissa Berchelmann, VP Dallas Luncheons
Michaela Mora, Research Committee

GROUP MEMBERSHIPS AVAILABLE
Kay Byfield, EVP Membership

In January, the American Marketing Association International Headquarters announced a new membership program that will be available to groups of four or more. This new initiative is designed to boost membership and enhance value for the marketing community by offering a new membership category, Group Membership.

Studies showed that providing organizations with financial incentives and low-cost, easy access to professional development resources is likely to have a positive impact on the AMA’s membership acquisition and retention. Now that organizations have fewer resources available for in-house professional development, they are especially appreciative of the offerings of the American Marketing Association. With reduced costs, Group Membership rates encourage companies to join.

The chapter and national websites will soon have details. If you have questions, contact Membership for the DFW AMA, Kay Byfield, kaybyfield@iname.com.

WHY JOIN THE DFW AMA?

The American Marketing Association provides opportunities to connect with other marketers, learn best practices, and advance your field. To maximize the return for your participation in the AMA, become a member. Members pay less for events and access important resources and opportunities. Members lead the chapter and demonstrate their commitment to marketing standards. Check us out and JOIN TODAY.

Volunteer of the Month
Cori Lawrence, VP Volunteers

Erica Biery is an Account Manager for The BOSS Group, a specialized recruiting firm dedicated exclusively to the creative industry (MARCOM, Design, Interactive and PR). In her experience, partnering with a wide range of DFW organizations, she is able to keep up with marketing trends and industry standards. Erica has enjoyed getting involved in the DFW AMA and developing relationships with other MARCOM professionals. She is always interested in meeting new people and in learning more about innovative marketing tools. Throughout her career, Erica has had the opportunity to work with many companies from Fortune 100 to the non-profit sector covering almost every industry segment.

Erica hails from Chicago, Illinois. Although not a native Texan, she has lived in Dallas since graduating from Texas A&M University. There she earned her bachelors degree in Healthcare Administration and Marketing. In her free time she enjoys skiing, watching MadMen, playing golf, and is almost fearless when it comes to Mediterranean food! Erica is an active member of the Junior League of Dallas and devotes time to volunteering and supporting Parkland Hospital. She knows first-hand how the DFW AMA can help you develop your skills and meet some really amazing people.

Volunteer with the DFW AMA
Cori Lawrence, VP Volunteers

Volunteering is a great way to meet new people, gain new skills, improve your resume, and mentor others. The DFW AMA is accepting volunteers in all areas, but new openings are now available on the following committees:

Telecom SIG

The Telecom SIG has an immediate opening for a director to develop strategy, lead the committee, and oversee event coordination for the SIG.

Small / Medium Business SIG

A variety of types of positions are available within each SIG to assist in coordinating quarterly events including: communications, securing venues, finding and coordinating speakers, catering management, event check-in, and identifying potential sponsors.

Public Relations / Community Outreach

Reach out to other community organizations and the media to both enhance the benefits to our members and the larger community, and to promote our events. Volunteers on this committee are actively involved in the organization’s social media efforts.

Membership

New Member Services and Retention Specialists welcome new members, recruit prospective members and encourage member retention by reinforcing member value. Membership volunteers must be active members to participate on this committee.

Volunteers

Volunteer Representatives visit with prospective volunteers to ensure successful volunteer placement, follow up with inactive volunteers and serve to provide a positive volunteer experience.

The best way to forge connections and benefit from the DFW AMA is through volunteering. Working with other marketing professionals will help you enhance your skills and establish strong, supportive relationships, along with giving you tremendous personal satisfaction. Roles are tailored to your goals, interests, and available time. To explore opportunities to volunteer, contact Cori Lawrence at corilawrence@gmail.com or any DFW AMA leader.

Calendar Events for February

LAST MINUTE ADDITION - DON'T MISS THE FEBRUARY 12th MARKET RESEARCH SIG

Insights Made Easy: Connecting with Your Customer

Powerful brands don’t just happen. Brands are valuable assets that are strategically planned and managed. And the true power of brands comes from the relationship that they establish with their customers and consumers. But first, companies must know which factors drive the value of their brand and how to translate those into products, services and communication in a relevant and compelling manner.

Branding SIG - SEO and Digital Branding Integration - The Art of Driving and Engaging Qualified Traffic - SOLD OUT!
Sponsor: match.com
Speaker's Name: Jose Guerra & Dwamian Mcleish, Founders, Corner6labs
Day: Tuesday 2-Feb-10 6:00 PM
Location: AMS Pictures 16986 N. Dallas Parkway Dallas, TX 75248
Summary: Search Engine Optimization (SEO), is a key component to successfully driving traffic to your website. While it is a growing part of today’s marketing mix, how and what to do with SEO remains a great mystery to many.

Corner6labs will address four of the major aspects related to SEO and digital branding: why SEO is important, a brief intro to the basics, developing an integrated content strategy and keyword research tips. This will be a strategic discussion with tactical solutions that the audience will be able to put to use immediately.

Join us for an informative presentation about one of the hottest topics in marketing. Following the presentation there will be plenty of time for questions and discussion.
Event Takeaways:
• Understand the role and importance of SEO and DIgital Branding in the marketing mix
• Learn how to integrate online content with offline for SEO and branding purposes
• Understand the basic elements of an SEO initiative in order to effectively manage it
Register Mapquest | Add to Calendar

Meet 'N' Greet
Day: Thursday 4-Feb-10 5:30 PM
Location: Ernie's 5100 Belt Line Road, Suite 502 Dallas, TX
Summary: Join us at Ernie's in Addison for relaxing fun and networking at our monthly Meet-n-Greet networking event. Located on the south side of the Village on the Parkway (southeast corner of Belt Line and the Tollway), Ernie's is Dallas' best kept secret!
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Multi-Cultural SIG - Engaging your Brand to Reach Multi-Cultural Audiences
Sponsor: SMU Cox School of Business and The Mastermind Group
Speaker's Name: Jimmy Smith, TBWA/Chiat/Day, Group Creative Director on Gatorade
Day: Tuesday 9-Feb-10 6:00 PM
Location: SMU, Collins Executive Education Center 3150 Binkley Ave. Dallas, TX 75275
Summary: To celebrate the long awaited NBA All-Star weekend coming to town, the DFW AMA is hosting a Texas-sized event. We invite YOU to JOIN us for a phenomenal presentation by Jimmy Smith, GATORADE Group Creative Director at TBWA\Chiat\Day. Jimmy is a creative extraordinaire and will share his keen understanding of how a culture-based approach has enabled his brands to connect with various audiences through Pop Culture - resulting in groundbreaking campaigns for companies such as Nike, EA Sports, Motorola, Snickers and Gatorade.

Immediately following the presentation, stay for the “ALL-STAR FIRESIDE CHAT” with senior marketing professionals from television, film, sports, advertising and consumer products.
Hosted by Erin Patton, Original JORDAN Brand architect, Author of "Under the Influence," and SMU Adjunct Professor, with Jimmy Smith.
Rodney Woods of Diversity in Promotions, Inc.
Rod Chappell of Grassroots Promotions, Inc.
Monica Neal, Producer of The Michael Irvin Show, ESPN Radio/103.3
Clarence Carter, VP, Emerging Markets and Partnerships, TNT, TBS, TCM
Register Mapquest | Add to Calendar

Dallas Executive Luncheon: Reinventing an Iconic American brand
Speaker's Name: Lee Applbaum, VP & Chief Marketing Officer, Radio Shack
Day: Wednesday 17-Feb-10 11:30 AM
Location: Brookhaven Country Club 3333 Golfing Green Lane Dallas, TX 75234
Summary: RadioShack is a 90 year old, iconic American brand that has grown from its humble roots in Boston, Massachusetts to a $4.3B retailer with more than 4,500 Company-operated stores in 50 states, and more than 200 Company-owned locations in Mexico. RadioShack historically held strong mindshare for innovative product development, including the first personal computer. In the past few decades, however, RadioShack struggled with its relevancy and its brand perception became one of obtuse parts and pieces, wires, and batteries. The truth, however, is that RadioShack is a robust business with an enviable balance sheet (more than $900M in cash) and a leadership position in innovative technologies, including mobility. More specifically, RadioShack is the nation's largest wireless retailer after the Carrier stores. The challenge facing the marketing organization was how to burnish the RadioShack brand-- to contemporize it and regain relevancy. Said another way, we needed to reconcile the delta between the brand perception (legacy products) and the business reality (innovative products and brands).
Register Mapquest | Add to Calendar

Healthcare SIG - How Your Company Can Secure Coverage in Healthcare Media
Sponsor: AMS Pictures and Westin Park Central Hotel
Speaker's Name: Panel Discussion
Day: Tuesday 23-Feb-10 5:30 PM
Location: Westin Park Central Hotel 12720 Merit Drive Dallas, TX 75251
Summary: Don’t miss your chance to hear from and ask questions of local healthcare reporters. At this interactive event, you’ll get the scoop on what matters most when pitching to healthcare media and what it takes to get your story in the news.

Our panel of healthcare media experts will discuss strategies and tactics for getting your company, products and/or services covered in the news as well as in social media outlets

You’ll learn what story lines catch the media’s attention, the do’s and don’t’s when it comes to approaching the media, how to leverage social media to get press coverage and what’s hot when it comes to healthcare media and reporting.

James O’Gara, president of OnMessage, will be the moderator and our panel of media professionals will include:

Jason Roberson, Healthcare Business Reporter, Dallas Morning News
Dianna Hunt, Reporter/Editor, Fort Worth Star-Telegram
Kevin Bumgarner, Editor, Dallas Business Journal
Elizabeth Bassett, Healthcare, Science and Technology Reporter, Fort Worth Business Press

The DFW AMA Board of Directors wishes to thank our sponsors:

Favors Special Events

Pocketstop

Studio Movie Grill

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2-Feb-10 2:09 PM

Dallas / Fort Worth AMA Newsletter 4-Jan-10

D' Forman - noemail@dfwama.com — Tue, 05 Jan 2010 16:00:00 GMT

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Michelle Lemire, President

What’s Keeps Marketing Thought Leaders Up at Night?

The American Marketing Association’s Meeting of the Minds is a new webcast series featuring professors from leading business schools, sharing thoughts and observations about how marketers can better demonstrate their value to the bottom line. Many are renowned authors, recognized for linking marketing to the creation of shareholder value. Some have headed the Marketing Science Institute, while others have been editors for leading marketing publications such as Journal of Marketing and Journal of Marketing Research. As a group, they have held Directorships with more than 100 multinational companies across all industries, advising and consulting with thousands of CEOs, CFOs, and CMOs.

The Meeting of the Minds Line-up includes:

Tim Ambler – London Business School, Author: Marketing and the Bottom Line

Paul Farris – University of Virginia Darden School of Business, Author: 50+ Metrics Every Marketer Should Master

Kevin Lane Keller – Dartmouth Tuck School of Business, Author: Strategic Brand Management

Don Lehmann – Columbia University Graduate School of Business, Author: Managing Customers As Investments

Gary Lilien – Penn State Smeal College of Business; Author: Marketing Engineering

Koen Pauwels – Ozeygin University, Istanbul, Turkey and Tuck School of Business, Dartmouth

Dave Reibstein – Wharton School, University of Pennsylvania, Author: Dynamic Competitive Strategy

John Roberts – Australian National University, London Business School

Don Schultz – Northwestern University, Author: Brand Babble

Raj Srivastava – Emory University, Singapore Management University

So put your membership to work for you this year and join in the monthly discussions with today’s marketing thought leaders - Meeting Of The Minds Schedule. And be sure to check out our local event calendar at www.dfwama.com to find local discussions with your peers. We look forward to your participation!

Don’t Hide Your Light! Nominations for 2010-11 Board of Directors Due by February 1.

Paige Johnston, Chairperson, Nominating Committee 2010-2011

The Dallas/Fort Worth Chapter of the American Marketing Association is always seeking members with new ideas, energy, and enthusiasm to lead the organization. As a Past President and the current Nominating Committee Chair for the chapter, I am encouraging you, as a chapter member, to deepen your connection with the DFW AMA by getting involved at the leadership level.

The DFW AMA is a completely volunteer-led organization, and only as strong as those willing to commit to lead. Past Board members will tell you that being a chapter leader has been one of the most fulfilling volunteer commitments they have made, both professionally and personally. In addition to enlarging your professional network within the Metroplex and nationally, DFW AMA Board participation will also offer you the chance to hone your leadership skills. Now is not the time to be shy, so let us know if you’re interested!

Any member may self-submit or recommend other candidates to the Nominating Committee. “The name of any eligible member may be proposed by a petition signed by two percent or ten members (whichever is greater) who are eligible to vote for that opening, properly submitted for a specific position.” (Collegiate members are ineligible to vote.) If you are interested in becoming a Board leader, please return the Nominations Form at www.dfwama.com by February 2, 2010.

Once the form is received, someone from the Nominating Committee will be in touch to discuss your submission. Until then, thank you for your interest in and commitment to the Dallas/Fort Worth Chapter of the AMA!

Sincerely,
Paige Johnston
Chairperson, Nominating Committee 2010-2011
pvjohnston@gmail.com
972-308-9612

Call for Volunteers

Kay Byfield, EVP Membership

If you are interested in building contacts and helping to advance marketing knowledge, you should become a volunteer for the DFW Chapter of the AMA. Donate as little or as much time as you would like. We have opportunities for people who want to help with event registration and set-up as well as planning, record keeping or managing. Volunteering enhances what you gain from the DFW AMA. To become a volunteer, sign up on the website at http://dfwama.com/Volunteer/ or contact Cori Lawrence at corilawrence@gmail.com.

Membership

Both members and non-members participate in the many activities of the DFW AMA. Members do earn some unique advantages, however. Becoming a member is the perfect way to start the New Year.

Through your membership in the American Marketing Association, you take advantage of many additional resources to help you grow both personally and professionally:

Members have access to hundreds of relevant marketing events, workshops, seminars and members-only activities which are held locally, regionally and nationally to provide relevant information related to your profession.

Members enjoy enhanced access to the DFWAMA website and MarketingPower.com which are the premier resources for news about events and information on the marketing profession, including publication archives, topical reviews and white papers, and directories of top companies in the marketing profession.

Members benefit from important connections and networking opportunities which are available through local chapter events, shared interest groups (SIGs), and national meetings.

Members benefit from reduced fees for attendance at most events as well as being invited to members-only activities.

Members have the opportunity to develop leadership skills by participating in the guidance of the number-one organization for marketers.

To see what the AMA is all about, please consider attending our January activities. The listing of scheduled upcoming events is on the calendar on the website homepage, www.dfwama.com.

For more membership information, contact Kay Byfield, EVP of Membership, kaybyfield@iname.com. Your tax-deductible membership will yield significant professional and personal benefits for you.

Calendar Events for 4-Jan-10 to 31-Jan-10

Professional Development Workshop Part II - Living Your Brand & Aligning Personal Brands and Corporate Brands to Achieve Positive ROI
Sponsor: Chipotle
Speaker's Name: Paula Asinof, Founder, Yellowbrick Path
Day: Tuesday 5-Jan-10 11:30 AM
Location: University of Texas – Dallas, School of Management (Room SOM 1.118) 800 W. Campbell Road Richardson, TX 75080
Summary: Paula Asinof will take what you've identified in the Professional Development SIG Part I on December 8th and work with the group to help you more effectively articulate your personal brand (Your Essence, Star Quality and Guru Factor!). But don't worry if you missed Part I, you'll still benefit from the information you'll learn in Part II.
Register Mapquest | Add to Calendar

Members Only - Forward Thinking, Marketing Trends for 2010
Speaker's Name: CMO Panel Discussion, Flour Corporation, Flowserve Corporation & La Quinta
Day: Tuesday 12-Jan-10 6:00 PM
Location: Brookhaven Country Club 3333 Golfing Green Drive Dallas, Tx 75234
Summary: With societal, cultural and technological changes occurring at increasingly accelerated rates, wrapping your brain around marketing trends can be a bit like corraling cats. Join us to hear what our panel believes is on the marketing horizon.

This special DFW AMA Members Only event will include panel members from the DFW AMA's CMO Roundtable, including; Kyle B. Ahlfinger, VP and Chief Marketing Officer of Flowserve.com; Julie Cary of LaQuinta; and Shauna Heran of FLUOR. DFW AMA Past President Reagan Cook of Broadlane will serve as moderator.

Register Mapquest | Add to Calendar

Non-Profit SIG: Branding and Website Best Practices for Non-Profits
Speaker's Name: Bo Bothe, Founder and COO, BrandExtract
Day: Friday 15-Jan-10 11:30 AM
Location: Center for Community Cooperation 2900 Live Oak Avenue Dallas, TX 75204
Summary: Every dollar counts. As the economy is stretching resources for companies and individuals alike, each contact with a potential donor has never been more important.

Non-Profits face the same challenge as every company - establishing a clear brand promise and making sure the message resonates with the audience. However, getting your brand in order is only half the battle. Your organization’s website is still the first, and possibly last, place people will go to check you out. Your presence on the web must be on target; clear, concise and easy to navigate.

Join us for a presentation and lively discussion on branding your non-profit organization and helping it grow with a powerful website.

You will learn:

• The keys to establishing your Brand Position

• How to make sure your Brand Messaging is heard

• The top 10 usability mistakes in designing websites

Who should attend?

Marketing professionals in non-profit organizations
Register Mapquest | Add to Calendar

Multi-cultural SIG - Engaging your brand with the fastest-growing consumer market
Speaker's Name: Jimmy Smith, TBWA/Chiat/Day, Group Creative Director on Gatorade
Day: Tuesday 9-Feb-10 6:30 PM
Location: TBD
Summary: Jimmy’s target audience is 13-17 year olds. His philosophy is that this culture has a common denominator –Pop-Culture, which translates to Hip-Hop culture, which attracts all ethnicities. He has successfully launched groundbreaking campaigns for brands such as Nike, EA Sports, Snickers, Motorola and Gatorade by approaching his target audience from a psychographic versus demographic standpoint. His creative experience encompasses integrated platforms including digital, video, documentaries, music, comic books and more.
Register Add to Calendar

Dallas Executive Luncheon - Innovation: Myths and Mythstakes
Speaker's Name: Timothy Coffey, Chairman & CEO, Launchforce
Day: Wednesday 20-Jan-10 11:30 AM
Location: Brookhaven Country Club 3333 Golfing Green Drive Dallas, Tx 75234

Register Mapquest | Add to Calendar

Healthcare SIG - How Your Company Can Secure Coverage in Healthcare Media
Sponsor: AMS Pictures and Westin Park Central Hotel
Speaker's Name: Panel Discussion
Day: Tuesday 23-Feb-10 5:30 PM
Location: Westin Park Central Hotel 12720 Merit Drive Dallas, TX 75251
Summary: Don’t miss your chance to hear from and ask questions of local healthcare reporters. At this interactive event, you’ll get the scoop on what matters most when pitching to healthcare media and what it takes to get your story in the news.

Our panel of healthcare media experts will discuss strategies and tactics for getting your company, products and/or services covered in the news as well as in social media outlets

You’ll learn what story lines catch the media’s attention, the do’s and don’t’s when it comes to approaching the media, how to leverage social media to get press coverage and what’s hot when it comes to healthcare media and reporting.

Stay up to date with our RSS feeds.

5-Jan-10 10:00 AM

Dallas / Fort Worth AMA November Newsletter

D' Forman - noemail@dfwama.com — Wed, 04 Nov 2009 22:17:09 GMT

Tendenci Newsletter

Welcome New Members

Mr John M Hanan
Mr Brian A McKay
Mrs Crystal Corwin-Smith
Mr Gary L Bethune
Ms Rosa E Zajicek
Ms Laurie Stoval
Ms Barbara J Hartger
Ms Kathryn A Mitchell
Ms Ashley P Knee
Ms Erica S Schiller
Miss Bess H Given
Sunhee Choi
Miss Jessica A Littlejohn

Tenured Members

Thank you for your continued dedication to the DFW AMA.

Mr Richard D Maxwell 1985

Mr Frank D McGinn 1988

Mr William E Silverman 1991

Mr Phillip H Wilson 1992

Dr BPS Murthi 1994

Ms Michaela Mora 1999

Members on the Move

AMA members are invited to tell us about their promotions, awards, new positions or companies - whatever is new in your professional life. You may include a jpg photo. Be sure to include all the details. Deadline for the December issue is November 23. Please submit your information and jpg pictures to d@formangroup.com with the subject line Members on the Move.

Michelle Lemire, President

AMA MEMBER BENEFITS ABOUND!

Take advantage of your national AMA benefits today by logging on to MarketingPower.com. With your membership comes unlimited access to:

THE Resource Library (case studies, articles, white papers and best practices): LEARN MORE

Career Management Resources: LEARN MORE

o Job Board - find opportunities or post openings

o Professional Certified Marketer™ - certificate program gives you a tangible way to highlight your marketing skills

o Ask the Expert - answers to your burning career questions

o Student Ask The Expert

Educational Opportunities (briefings, hands-on workshops, in-depth training programs, webcasts and more): LEARN MORE

FREE November Webcasts:

If you’re not already a member, be sure to SIGN UP NOW so you can take advantage of all the American Marketing Association has to offer!

We look forward to seeing you at our upcoming events.

LinkedIn I Twitter I All lasting business is built on friendship. -Alfred A. Montapert

Keep Up with the DFW AMA Electronically
Follow us on the DFW AMA Facebook site. Our members are very active and it contains many videos and presentations on the latest hot marketing and communications topics. We realize that many people like to keep their Facebook private, as this is where they keep in touch with their friends. However, you don’t have to link yourself to the site, just join as a fan and participate in the discussions, add articles, presentations, videos and more. To join, search groups for D/FW AMA.

Would you like to connect with other AMA members? Here are the LinkedIn groups that are available:

American Marketing Association, Dallas-Fort Worth Chapter

DFW AMA Healthcare SIG
DFW AMA Telecom SIG
DFW AMA New Media SIG

We also tweet, so visit twitter.com/dfwama and find out what's next.

Fall Membership Drive
There's never been a better time to take advantage of the information and connections available to you as a member of the American Marketing Association.

If you join the AMA by November 6, 2009, you'll receive these gifts:

• Waived application fee - a $30 value
• A free $20 prepaid MasterCard OR
• $200 Coupon redeemable at any AMA national conference

Check out www.dfwama.com for details.

Best in Class Website Results: 3 Leading Technologies That Work Better As 1

Click Here to Register
Digital marketing channels have emerged as the most effective and profitable channels for all organizations to engage with customers. However, the proliferation of marketing channels has given rise to a host of siloed technologies creating disparate data sources and lack of deep integration. Recent Aberdeen research revealed just 23% of Best-in-Class organizations utilize fully integrated marketing platforms, but 58% plan to leverage integrated solutions in the future.

This webinar will discusses the next generation of digital marketing platforms and the blending role of Web Content Management, Marketing Automation and Web Analytics.

DATE: November 5, 2009

TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET

PRESENTERS:
Ian Michiels, Research Director, Aberdeen
Darren Guarnaccia, VP Product Marketing, Sitecore
Anna Carbonara, Moderator, American Marketing Association

COST: Complimentary

Calendar Events

Meet 'N' Greet
Day: Thursday 5-Nov-09 5:30 PM
Location: Texadelphia 7601 N. MacArthur Blvd. Irving, TX
Summary: Join us free appetizers, drink specials and informal networking!
Register Mapquest | Add to Calendar

Healthcare SIG - Meet N' Greet
Day: Tuesday 10-Nov-09 5:30 PM
Location: La Hacienda Ranch (North Dallas) 17390 Preston Road, Suite 100 Dallas, TX 75252
Summary: Please join us for an informal Healthcare SIG Meet N' Greet
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Dallas Executive Luncheon - Empowering Employees and Connecting with Customers During a Down Economy
Speaker's Name: Casey Shilling, Vice President of Marketing Communications, The Container Store
Day: Wednesday 18-Nov-09 11:30 AM
Location: Brookhaven Country Club 3333 Golfing Green Lane Dallas, TX 75234
Summary:

Casey will share how The Container Store continues to thrive, even in these challenging times. She will address the important role the Marketing and Communications group plays in the company’s success – how they engage, empower, communicate and motivate their 4000 employees to serve as brand ambassadors for the company’s “yummy” culture. The Container Store management team has always believed that in order to stay focused on the serving the customer it is vital that every employee feels comfortable and secure with their jobs, and informed about the company’s plan to combat the recession.

The business climate has also encouraged the company to look at all aspects of their business, including how they reach their customers. Casey will address The Container Store marketing efforts including both traditional (direct mail, catalogue, billboards, in store, etc) and new media (interactive website and social media) efforts, all of which are continuously measured for marketplace impact

Thank you to our Sponsors!

DFW AMA wishes to thank the following sponsors for their support of our Chapter!

AMS Pictures
Ariamedia
Barefoot Wine & Bubbly
BenefitCorp
Collin SBDC Courtyard Center - Collin College
Dallas Symphony Orchestra
Janimation
LaDuni Latin Cafe
Market Street
MarketSphere
Sherlocks Baker St. Pub
Studio Movie Grill
Tower Club Dallas
Zaguan Latin Cafe & Bakery

Stay up to date with our RSS feeds.

4-Nov-09 4:17 PM

Dallas / Fort Worth AMA Newsletter 2-Sep-09

D' Forman - noemail@dfwama.com — Thu, 03 Sep 2009 20:12:02 GMT

Tendenci Newsletter

Welcome to the Dallas / Fort Worth AMA newsletter of upcoming events, articles, jobs and more from our membership.

New Members

JULY

Grady Frank

Melinda Jones

Eileen Yedwab

Michelle Olivo

Andrea Kirsten-Coleman

Benjamin Smitthee

Brienna Becker

David Slatter

Beth Guinn

Benjamin Sokolsky

Maria Morrissey

Kari Riley

Koree Ritter

Travis Hendricks

Edward Fox

Shannon Edwards

Melissa Fiehler

Samantha Tarnabine

AUGUST

Mario Gallardo

Crystal King

Jumana Helal

Philip Spencer

Beth Bjorlo

Kimberly Woodson

Mike Gray

Lameace Salman

Phil Sanchez

Shelli Boydstun

Tonya Trest

Shelley McNeill

Julie Porter

Michelle Lemire, President

Are you getting the most from your AMA membership? If you haven’t ventured beyond the D/FW Metroplex events, then you’re missing out!

Take advantage of your national AMA benefits today by logging on to MarketingPower.com. AMA offers highly acclaimed seminars, workshops and Hot Topic events focused on the immediate needs of marketers, as well as trends shaping the future. This is your connection to marketing data, articles, case studies, best practices and a robust job bank.

FREE September Webcasts:

9/2: Six Reasons Why B2B Marketers Need Online Video – A Practical Guide to Getting started with Online Video

9/3: Expand Your Research Reach: Proven Multi-Channel Research Strategies

9/8: Reaching Small Business Buyers

9/9: The Influencer ID Advantage in Social Media

9/10: Adding Social Media To Loyalty Clubs

9/15: A Creative Approach for Segmentation Success

9/16: Stop Wasting Money On Leads. Start Generating More Opportunities

9/17: Facebook, Twitter, Social Media, Lead Generation, How to Use Social Media for Business

9/24: Hearing Voices in the Numbers: An Integration Story

9/29: Good Marketing: Marketing for Social Good

And, if you’re planning a venture to other parts of Texas this month, you might check out some of our neighboring Chapters’ events. They’ll make you feel as welcome as family!

AMA Houston – 9/9 Back to Basics: "Let's make things interesting" with Sam Houston Race Park

Austin AMA – 9/17 Wars for Attention and the Rise of the Trust Agent with Chris Brogan & Julien Smith

San Antonio AMA – 9/23 Discussion on the San Antonio Rock 'n' Roll Marathon with the Competitor Group

As always, we look forward to seeing you at our upcoming events!

DFW AMA Member Specials from Sponsors!
Kim Garlitz, SVP Sponsors

Have you checked out the latest promotions on our website that are exclusively offered to our members? With your DFW AMA membership, you will have access to these coupons, specials and discounts to help increase the value you receive when you place your membership or renew with our Chapter. Phillip Crum, with Sir Speedy Printing, is offering a great Job-Seeker Assistance Package, and this month we have added specials from Tower Club Dallas and Digitized Logos. Visit our website for more details on how to take advantage of these promotions - http://dfwama.com/Members/.

A big thank you to our Sponsors for including the DFW AMA membership in these preferred offers. Introducing your company's services or products to our membership with specials and discount pricing is a great way to gain leads and referrals. If you would like to learn more about these type of sponsorship opportunities, please contact Kim Garlitz at 469-449-4273 or kim.garlitz@gmail.com. Sponsor. Connect. Grow!

Volunteer of the Month

Cori Lawrence, VP Volunteers

Mari Madison is our September Volunteer of the Month for her years of work with our chapter’s ongoing design needs. Mari is responsible for the imagery behind all 4 years of Beyond Borders and timely delivery of other chapter design projects.

Founder of Mari L. Madison Design Strategies, Mari creates visual branding strategies and graphic communications systems designed to implement a company’s marketing and PR plans for increased visibility within the local and global marketplace. Supporting entrepreneurs, CMOs and agencies with visual branding, creative strategy, graphic design, across the spectrum of media.

For over 24 years, working first in the agency world and 9 years as an independent consultant, Mari has provided clients with award winning, objective, creative strategies to tell their corporate message in compelling terms - Information informs...ideas sell.

http://www.mlmdesignstrategies.com 972-698-8965

Chapter Updates

D' Forman

Members on the Move

We will be starting a new column in the monthly enewsletter named "Members on the Move." AMA members are invited to tell us about their promotions, new positions or companies – whatever is new in your professional life. You may include a jpg photo. Be sure to include all the details. Deadline for the October issue is September 25th. Please submit your information and jpg pictures to d@formangroup.com with the subject line Members on the Move.

Calendar Events for 1-Sep-09 to 30-Sep-09

Meet 'N' Greet
Day: Thursday 3-Sep-09 5:30 PM
Location: Zaguan Latin Cafe & Bakery 2604 Oak Lawn Dallas, TX 75219
Summary: Join us for an informal evening at Zaguan Latin Cafe & Bakery. Happy Hour Drink Prices and Free Food!
Register Mapquest | Add to Calendar

New Media SIG - Social Marketing Without the Hangover: How to Gain Instant Buzz and Business in Today's Economy
Sponsor: Studio Movie Grill
Speaker's Name: Marc Harty, CEO, Main Topic Media
Day: Thursday 10-Sep-09 11:30 AM
Location: Studio Movie Grill 11170 N. Central Expressway Dallas, TX 75243
Summary:

By the end of 2008, social networking had overtaken email in terms of worldwide reach. (Nielsen Online study.) Yet social media as a marketing vehicle is often easily misunderstood, or even worse, misused. The good news is, that by following the right process it is possible to gain immediate exposure as well as long term branding and lead generation—often at a fraction of a typical advertising campaign.

In this interactive session, Marc Harty will show you how to successfully leverage social media (including LinkedIn, Twitter and online video - beyond just You Tube) no matter what the size of your marketing budget.

Presentation Takeaways:

• Find out the two biggest mistakes even experienced marketers make with Social Media

• What are the three top social media channels for any business

• Social media metrics - what are the most important to pay attention to and why

Register Mapquest | Add to Calendar
Posted by: D' Forman

Dallas Executive Luncheon - "Fossil -The Evolution of an Emerging Brand"
Speaker's Name: Tim Hale, Sr Vice President - Fossil
Day: Wednesday 16-Sep-09 11:15 AM
Location: Brookhaven Country Club Dallas, TX
Summary:This is the tale of an amazing adventure - of how a Dallas start-up watch company grew into an international sensation. Armed with a very non-traditional, yet progressive approach to marketing, Fossil has experienced consistent and vibrant results, even during challenging economic times. By staying focused on the brand and believing in the power of storytelling Fossil has found a unique and powerful way to connect to the consumer.

Join Tim Hale, SR Vice President of Fossil, as he shares the story of this very unorthodox journey, and how the company is looking forward. Tim will share his thoughts on:

The full ecosystem of a fashion/consumer brand
Fossil’s embracing of social media – both the upside and downside
The advantages of working with an in-house organization

Don’t be late for this very important date!

Register Add to Calendar

Healthcare SIG - The Transformation of Healthcare Marketing: Get Ahead of the Curve
Speaker's Name: Panel Discussion with - Parkland Health & Hospital System, UnitedHealthcare, AmeriscourceBergen Specialty Group & MedSynergies Inc.
Day: Tuesday 22-Sep-09 5:00 PM
Location: AMS Pictures 16986 N. Dallas Parkway Dallas, TX 75248
Summary: This interactive panel discussion will address the significant challenges healthcare marketing professionals face when it comes to redefining how they go to market. Social networking, mobile media, blogs, digital advertising, search - learn how new media is transforming the way healthcare professionals and consumers engage with your brand and how marketers are leveraging it.
Register Mapquest | Add to Calendar

Fort Worth Executive Luncheon - "Networking on Steroids!"
Speaker's Name: David Rawles, President & Co-Founder, Career Solutions
Day: Thursday 24-Sep-09 11:30 AM
Location: Ft Worth Club 306 W. 7th Street Ft Worth, TX 76102
Summary:Personal Branding is all the rage these days. The success of our business can not only hinge on the company's product or service we offer, but also on how we are perceived by our network. If all we do is sell, or market, to our network we are more than likely missing out on the true power a great network can provide.

David Rawles is an expert when it comes to the power of networking - and the impact it can have on your business and your career. During this fast paced presentation, David will the share with the audience not only the importance of establishing a network, but the best ways to build an effective one.

David will arm you with tools he has developed over his consulting career and cover a number of topics and best practices, including:

Why good networking is so important!
Effective Role of Strangers in Your Success
Secrets for Having a Productive Network of Helping People
Little-Known Techniques for Getting Meetings with Strangers
The Thrill of Planting Seeds to Reap a Wonderful Harvest

Join us for a presentation that will have an immediate effect on your business

Register Mapquest | Add to Calendar

Professional Development SIG - Recruiting and Retaining Top Marketing Talent
Sponsor: Dr. Pepper Snapple Group, BenefitCorp, Janimation, MarketSphere, Pocketstop, La Duni & Barefoot Wines
Speaker's Name: Jim Trebilcock - Dr. Pepper Snapple Group, EVP of Marketing
Day: Thursday 24-Sep-09 6:30 PM
Location: Janimation 4000 East Side Avenue Dallas, TX 75226
Summary: People aren't a company's biggest asset. GREAT people are! Good leadership is critical to drive success in any organization. How do you hire the right talent? How important is your involvement in the recruiting efforts? What does it take to drive a coaching culture? And, how does the culture and effective coaching lead to retention of high potential employees? Maybe your leadership challenge is hiring the right people or developing high-potential employees. If you want a candid conversation about challenges, lessons learned and actionable advice for how to build a strong succession of leaders, then you don't want to miss this discussion with Jim Trebilcock, Executive Vice President of Marketing for the Dr Pepper Snapple Group. Hear what only a few privaleged CMOs and invited guests were able to hear at the recent CMO Executive Summit.

Event Takeaways:

• Receive actionable advice from a branding powerhouse on how to build a strong succession of leaders.

• Recruiting: Hire the right people, with the right attititude, to deliver results.

• Development: Develop marketing talent and drive personal and professional growth.

• Retention: Creative a culture that motivates employees with recognition.

Register Mapquest | Add to Calendar

Small/Medium Business SIG - Using the Internet to Market Efficiently
Sponsor: Collin SBDC
Speaker's Name: Derick Schaefer, President, Orangecast Social Media Marketing & The Efficient Business
Day: Tuesday 29-Sep-09 11:30 AM
Location: Collin SBDC Courtyard Center - Collin College 4800 Preston Park Blvd. Plano, TX 75093
Summary: Marketing can be one of the largest but most necessary expenditures of a small business owner. The goal of this presentation is to provide information that will allow the small business owner to affordably market their products and services on the internet.

In this session, you will be exposed to real world examples that cover a variety of options and best practices that allow you to maximize marketing dollars using the Internet. The lecture will provide examples, guidelines and other useful information to startup and established small businesses.

August Sponsors:

Dallas Business Journal

Business Wire

Urban Crust

LaHacienda Ranch

Stay up to date with our RSS feeds.

3-Sep-09 3:12 PM

Dallas/Fort Worth AMA Newsletter 3-Aug-09

D' Forman - noemail@dfwama.com — Mon, 03 Aug 2009 17:52:25 GMT

Tendenci Newsletter

Welcome New Members!

It's official! Your DFW AMA chapter was first in the Spring Membership Campaign in our size category in percentage of growth – 12% increase. Make sure to welcome these new members at the upcoming events:

John Bagwell

Nancy Bourne

Shirley Francis

Russell Bohannon

Derrick Sheppard

Andrew Wolf

Sara Posey

Erin Newbrand

Brad Vetter

Jennifer Miller

Gloria Barotta

Larry Farthing

Brandi Connolly

Nicole Hammann

Douglas Holt

Kim Haddad

Eric Garza

Ryan Neal

Karen Truitt

Jenny Dowdy

Thomas Bennett

Jeffrey Taylor

Laura Lambeth

Kristopher Kargel

Marty McGee

Ed Parrish

Herb Ziev

Nancy Hampton

Ben Soderquist

Stacie Bon

Michael Bloom

Angela Weisgarber

Chande McDermind

Sara Lyons

Susan Powitzky

Chris Orzechowski

Kristy Hoover

Michelle Lemire, President

Congratulations to Immediate Past President Paige Johnston and the 2008-9 Board of Directors for running an outstanding Spring Membership Campaign! The Dallas/Fort Worth Chapter had the highest percent growth in membership during the campaign for its size category, which includes the largest chapters of AMA such as New York, Chicago, Atlanta and Houston. This spring we added 90 new Professional members, bringing our total membership to 759. This is almost a 12% increase! For this success, the D/FW Chapter wins an award of $1000 and bragging rights!

We hope you will join us in this success and help us welcome all our new members! We look forward to meeting each and every one of you!

Michelle Lemire
President, D/FW American Marketing Association
LinkedIn | Twitter

All lasting business is built on friendship. --Alfred A. Montapert

What's on the Menu?

Kim Garlitz, SVP Sponsorship

Want to offer up a generous portion of sales leads and brand awareness to your company? Then, check out our new menu selections for Sponsorship on our website page: http://dfwama.com/ChapterSponsorships. You can choose options from our preset packages or build your own a la carte' style. Opportunities are available for per-event sponsorships and SIG sponsorships as well. Or, we can help whip up a tailored package that is just right for your goals and objectives. When you partner with us, you partner with an organization that is 600+ members strong with ties to the entire Dallas/Fort Worth marketing community. See how the the DFW AMA can be the perfect ingredient for your marketing mix. Contact Kim Garlitz at 469-449-4273 or kim.garlitz@gmail.com. Sponsor. Connect. Grow!

DFW AMA - A Social Network of Marketing Professionals

Jeannie Odza, SVP Community & Media Outreach

How do you tap into the brain trust of DFW's marketing community without leaving your office? Social networking, of course.

How do you become known to this community? By participating! Join us on Twitter, LinkedIn or Facebook and start your own discussion, join in others' discussions, link your articles on hot topics, tap into articles on topics of your interest, or just keep in touch.

Shocking News - The DFW AMA Sells Out!!!

Tom Dennis EVP of Programs

I have some good news and some bad news. First the good news - as the quality of our program offering continues to improve, the attendance at our events is increasing and the evaluation survey satisfaction ratings continue to rise. This reinforces our strategy of providing highly targeted content at both Executive Luncheons and Special Interest Group meeting - and that even in a down economy, the programs we offer our members are proving to be of great value to them.

Now the bad news: The increase in attendance means we are starting to sell out events. While that might seem like a great thing for the club, I hate having to turn people away. Talking with AMA Board members from around the country at the spring AMA National Leadership Conference I was reminded how unique the DFW Metroplex is. Many other AMA chapters sell out events weeks in advance – while this market is notorious for not registering until the last minute (and that is not just DFW AMA members, as my counterparts at several other industry associations report the same behavior from their members). As D’ Forman mentions in her article below, the majority of registration to an event takes place during the 48 hours leading up to it.

While I certainly understand the fluidity of everyone’s schedule in these “interesting times”, if there is an event you have your heart set on attending, please pre-register. I would hate to have you miss out because we run out of seats. And if you haven’t pre-registered for an event, I would recommend checking the DFW AMA website to make sure it isn’t sold out before you head to the venue. We will always post on-line when an event sells out during pre-registration.

Thanks to everyone for their tremendous support of our programs - and get ready, we have some great things planned for the year ahead!

Why You Get So Many %^@$ Emails From Us
D' Forman, VP Communications

You might be hovering over that opt out button right now, but wait, if knowledge is power - than you're gonna be Superperson!

Here are the reasons you get emails from us:

1) The national AMA sends out weekly emails regarding webcasts, its own newsletter, special events, etc. Your local chapter has nothing to do with these.

2) The DFW AMA chapter sends out a monthly e-newsletter, plus a weekly Upcoming Events reminder.

3) Members occasionaly send LinkedIn messages, etc., to encourage others to attend upcoming events.

4) You may be getting a reminder for each of the events for which you've pre-registered. There's a box to UNcheck when you register if you do NOT want a reminder email.

We'd like to stop there but...

5) The biggest cause lies with our members' habits. Don't worry, we're not going to give away your secrets. We need to give a "guaranteed" head count to the event venues several days in advance, which means we pay for food even if we don't meet that number. Basically, we guess how many of you are going to show up based on past attendance. When people wait until the last minute to register for events, we panic, and send out more reminder emails. Example - the June 26th Telecom SIG: on Monday before the Friday event we had 30-something registered, but a higher minimum 'guaranteed' to the venue. We got busy promoting it, and by late Thursday afternoon we had 46 registered. With later registrations and walk-ins, we ended up with 75 attendees! Registering early also has lower event fees - a real benefit in this economy.

So, if any of you have any suggestions as to how to get people to pre-register, and do it earlier, we're all ears! You can email me at d@formangroup.com. Believe me, I'd love to have less to do and send fewer emails.

Calendar Events for 3-Aug-09 to 31-Aug-09

Meet 'N' Greet
Day: Thursday 6-Aug-09 5:30 PM
Location: Urban Crust 1006 E. 15th Plano, TX 75074
Summary: Join us for an informal evening at the all new Urban Crust in Old Downtown Plano. Happy Hour Drink Prices and Free Food! Only cash or checks accepted at the door.
Register Mapquest | Add to Calendar

Healthcare SIG Meet N' Greet
Day: Wednesday 12-Aug-09 5:30 PM
Location: La Hacienda Ranch (North Dallas) 17390 Preston Road Dallas, TX 75252
Summary:

Mix and mingle with other healthcare marketing professionals at La Hacienda Ranch during the August 12^th DFW AMA Healthcare SIG happy hour. Enjoy happy hour pricing, delicious food and a raffle drawing for prizes (must be present to win).

The DFW AMA Healthcare SIG was created to build a community of healthcare and marketing professionals who are interested in networking with their peers, educating one another on industry trends, and sharing creative marketing strategies. So spice up your Wednesday evening by joining us for the fun networking happy hour where you can get to know the members of the DFW AMA Healthcare SIG.

Register Mapquest | Add to Calendar

Dallas Executive Luncheon - Southwest Airlines: Building a Brand from the Inside Out
Sponsor: Getty Images & Match.com

Speaker's Name:

Ginger Hardage & Dana Williams, Southwest Airlines

Day: Wednesday 19-Aug-09 11:30 AM
Location: Brookhaven Country Club 3333 Golfing Green Drive Dallas, TX 75234
Summary: We are kicking off the 2009/10 chapter year with one of the biggest success stories in Dallas – Southwest Airlines. Join Ginger Hardage/Sr VP Culture & Communications and Dana Williams/Director of Marketing as they talk about building a great company (and brand) from the inside out – and the value of a strong partnership between Marketing and Communications.

They will also talk about Southwest Airlines’ approach to marketing, including traditional vehicles (advertising, newsletters, etc.) and how the company is breaking new ground with Twitter, Facebook, blogging, and one of the top rated websites in the business - southwest.com.
Register Mapquest | Add to Calendar

Fort Worth Executive Luncheon - We Know Social Media is "Cool"... Now What?

Speaker's Name:

Ben Smithee, Founder, Spych Market Analytics

Day: Thursday 27-Aug-09 11:30 AM
Location: Fort Worth Club 306 W. 7th Street Fort Worth, TX 76102
Summary: There is no doubt Social Media is changing the way we meet people, market, advertise, communicate and do business. Perhaps the more intriguing concept is “how do you make it work for your needs?” You may be an executive in a Fortune 100 company, a small business owner or soon to be college grad, and social media can have a completely different face depending on your individual need.

Discover the myths, missteps and advantages of incorporating Social Media into your brand, no matter how large, small, corporate or personal. Learn the crucial steps and guidelines to creating a successful presence so you don’t become the next Social Media Fail Whale. See what others are doing, what has worked and what hasn’t. This interactive session will be the chance to get the answers to the questions that have been stewing in your mind.

Event Takeaways:
Learn how social media can work for your business
What are the next steps for Social Media?
What's coming next?

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3-Aug-09 12:52 PM