Dallas / Fort Worth AMA

Chapter of the Year Entry Executive Summary 2007-08

noemail@dfwama.com — Wed, 10 Sep 2008 02:30:00 GMT

Click to view full summary CEA EXEC SUMMARY 2007-08

9-Sep-08 9:30 PM

Dallas / Fort Worth AMA Newsletter 9-Sep-08

noemail@dfwama.com — Wed, 10 Sep 2008 02:29:36 GMT

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WELCOME NEW MEMBERS

Check out the link below to see who is getting involved in the DFW AMA. New Members 71608.

Chapter of the Year Entry

Each year the National AMA selects its Chapter of the Year, based on many factors. Your DFW AMA has submitted our entry for this year's award. This entry is a huge undertaking each year and we want to thank all those involved in getting the job done, including Reagan Cook, Past President 2007-08, Kathy Zielinski, SVP of Special Project and the wonderful team at Peterson Ray & Company.

Below is breif look at the summary from our entry. Check out the full article to learn some cool and interesting facts you may not have known about the DFW AMA.

“I can see clearly now,” the song says. Perhaps that is the appropriate song highlighting the accomplishments of the DFW Chapter (Dallas Fort Worth) of the AMA for 2007-08. From our experience a clear vision, strong leadership and a passion for focusing on member interests leads to growth and success and future growth.

In 2007-08 the DFW Chapter significantly expanded its outreach and programs over the past year and achieved a significant improvement in delivering substance based on a potent vision, mission and statement of value. Armed with member insights from surveys, we set out to achieve our vision and to establish higher quality programs, growth in membership and greater member participation. Building a stronger team environment and holding each other accountable for performance and results, the board expected and achieved visible movement towards meeting member needs and increased attraction to the DFW AMA. Our path was clear and our achievements testify to the dedication of our volunteers and our leadership.

CEA Exec Summary 0708

VOLUNTEER OF THE MONTH

Alba Castro
Director Market Research

Congratulations to Alba Castro, our September Volunteer of the Month! Alba was nominated by her DFW AMA peers for her willingness to accept challenging tasks with seemingly impossible deadlines and not only delivering on schedule, but with enthusiasm and professionalism.

Alba shines as the DFW AMA’s Director of Market Research in part because she is able to utilize her skills and experience as a Mary Kay Market Research Analyst.

“This is my first year as a DFW AMA volunteer and I’m looking forward to continuing to work with all of the DFW AMA volunteers and meeting lots of great business people.”

Thank you, Alba, for your service to our organization!

President's Note

Paige Johnston
President 2008-2009

37,810 Opportunities to Enhance Your Career!

Did you know there are 37,810* marketers in the DFW Metroplex? That’s 37,810 opportunities for you to enhance your career!

Among those 37,810, it’s a good bet you’d find:

A real gem of an employee you’d given up on finding.
The dream job you’ve been seeking.
A knowledge expert who’ll stimulate an ‘Aha!’ moment.
The services or product vendor who’ll both make your job easier and help you hit your goals.

But with only 700+ of those 37,810 being members of our chapter, and so many people who don’t even know there’s an American Marketing Association chapter in the Metroplex, how are you going to make those valuable connections?

Just like in the Olympics or football, it’s a TEAM EFFORT, that’s how!

Your Board is promoting and publicizing the DFW AMA chapter through the media, and reaching out to other organizations and key corporations.
Your national AMA is engaged in a direct mail campaign to thousands of marketers in the area.
And the key third member of the team is YOU!

Depending on the business you’re in, you may know dozens, or even hundreds, of marketers or others who would benefit from membership in the DFW AMA. And of course they know other marketers…and those marketers know others…and before long, all 37,810 could know there’s a DFW chapter of the American Marketing Association, ready and willing to be of value to them!

“Six degrees of separation” isn’t that far-fetched. The connection you’re seeking could start with just one email or phone call, so we encourage you to bring your friends and associates to our events. Ask your clients and vendors if they’re members of the DFW AMA. Discuss our chapter with members of other industry associations or networking groups to which you belong. It’s easier than you think, and you’ll be very pleasantly surprised at the synergy that results!

The mission of the Dallas/Fort Worth Chapter of the American Marketing Association is to educate, support, and enhance the image of marketing professionals in the DFW Metroplex. Expanding our membership base allows us to offer you even better programs and benefits than we do now.

The Dallas/Fort Worth Chapter of AMA is a very active, exciting marketing organization. I personally have been a member since 2005 and have enjoyed many career benefits and enhancements as a direct result of my membership – including clients, new friends, and my job! We have over 700 members representing every type of marketing discipline, industry, and business entity. For anyone interested in developing your marketing knowledge, looking for resources, building your contact list, and meeting business leaders, membership in our organization is a perfect fit.

We’ve just started our Fall Membership Campaign, and details of the special offers to new members can be found in the article in this newsletter by Kay Altom, our SVP Membership, or at www.marketingpower.com. I urge you to join our team and help spread the word about our dynamic chapter!

*37,810 according to research by AMA headquarters

GET INVOLVED - DO SOMETHING ONCE AND CHECK IT OUT! WHO KNOWS YOU MIGHT JUST LIKE IT!

Volunteer Opportunities

PR / Community Outreach Volunteer Needs

Urgent Needs

Unfilled Positions

Director of PR & Media Relations Dallas. Help to manage ongoing communications for chapter events, assist with developing media contacts (print, radio, etc), and identify promotional tactics and strategic partners in an effort to increase awareness and enhance image for the chapter. Time commitment: 1-2 hours a week.

Collegiate Volunteer Needs

Urgent Needs

Unfilled postions

Collegiate Recruiting Day (Various Positions October 10th).

Communications
Event Coordinators
Recruiting Students
Event Day Greeters and Directors

Ft. Worth Volunteer Needs

Urgent Needs

Unfilled Positions

PR/Media Relations.
VP of Luncheons.
Membership.
Volunteers.
Meet & Greets.
Communications.
Programming.

To learn more about these and other ways you can get involved contact Cori Lawrence at corilawrence@gmail.com

Calendar Events for 9-Sep-08 to 10-Oct-08

Joint DFW AMA and FW-AAF Meet N Greet
Speaker's Name:
Day: Thu 11-Sep-08 5:30 PM
Location: Cafe Aspen 6103 Camp Bowie Boulevard Fort Worth, TX 76116
Summary: Join the DFW AMA and the Fort Worth Chapter of the American Advertising Federation for a great networking event. Meet other marketing professionals in...
Register Mapquest | Add to Calendar

SIG Small & Medium BusinessesGaining Value From Your Online Efforts: An Action Plan For Busy Owners
Speaker's Name: Edgar Martinez, Julia Strain, Dennis Pedini, Sonia Raval, LeadMaverick, ReachLocal, Red Planet Design, Camelot Communications
Day: Fri 12-Sep-08 11:30 AM
Location: Two Rows Restaurant- South of Trinity Mills on Dallas Pkway Addison, TX
Summary: Who should attend? Small business owners, marketing department personnel, agency employees and web designers. This panel discussion will cover four online disciplines that the SMB owner should be familiar with. Website basics, content optimization options, pay-per-click programs, and Google Analytics. ...
Register Add to Calendar

DFW Luncheon Series – Dallas Executive Luncheon - Reclaiming the Brand, The eatZi's Story PLEASE NOTE: SPECIAL LOCATION

Speaker's Name: Philip J Romano, Founder, Eatzi's
Day: Wed 17-Sep-08 11:30 AM
Location: Verizon Wireless Conference Center 750 TX-121 Bypass, Ste 100 Lewisville, TX 75607
Summary: After decades of birthing food concepts, only to sell them off, Philip Romano did something he’d never done before – he bought one back. In ...
Register Mapquest | Add to Calendar

Research SIG
Sponsor: Mary Kay
Speaker's Name: Brett Hagins, Primary Research Manager, e-Rewards
Day: Fri 19-Sep-08 11:30 AM
Location: Mary Kay
Summary: ...
Register Add to Calendar

Fort Worth Luncheon- Overcoming the Challenges and Finding the Opportunities of Technology Marketing

Speaker's Name: Terri Albers Griffin, President, Albers Inc
Day: Thu 25-Sep-08 11:30 AM
Location: Fort Worth Club, 12th Floor, Sunset Room 306 West 7th Street Fort Worth, TX
Summary: Let’s face it. There aren’t many people who come into a specific industry with both technology and marketing expertise. You start with one or the other and either place you start, you will be deficient in the other area. How do you address both to be effective? We’ll discuss ways to ensure the marketing is c...
Register Mapquest | Add to Calendar

SIG- Mobile Marketing Mobile Giving: How to use the third screen (mobile device) to develop a mobile donor acquisition strategy and promote your brand while generating awareness and driving donations
Sponsor: Verizon Wireless
Speaker's Name: Brian Teague, President, PocketStop
Day: Fri 26-Sep-08 11:30 AM
Location: Verizon Wireless Conference Center 750 TX 121 Bypass, Suite 100 Lewisville, TX
Summary: Charitable work and fund raising are hallmarks of every major brand. They are also often used by advertising agencies and PR firms to drive interest in a specific product, service or entertainment while generating awareness for a specific cause and driving donations. In the pas...
Register Mapquest | Add to Calendar

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9-Sep-08 9:29 PM

Dallas / Fort Worth AMA ROI Workshop "Communicating Marketing Value in Your Organization"

noemail@dfwama.com — Fri, 23 May 2008 01:00:00 GMT

Sponsors

DFW AMA Workshop “Communicating Marketing Value in Your Organization”

June 27, 2008 DFW Marriott Hotel

Register Now!

This highly informative AMA workshop kicks off with a look at the fundamentals of marketing return on investment and then goes beyond these important concepts to offer participants specific ways to effectively communicate marketing value in their organizations. This full day event brings together a unique group of highly respected marketing thought leaders from a broad range of industries for a series of in-depth discussions, case studies and interactive presentations targeted to both B2B and B2C organizations.

The workshop goes beyond the concept of marketing ROI to discuss the ways marketing organizations can communicate their value at all levels of the organization. Presentations include marketing metrics for CFO/CEO relevance to ways in which marketing adds value in the enterprise.

Workshop presenters will discuss marketing metrics, marketing analytics and identify the concepts necessary to navigate your corporate landscape and significantly impact strategic direction.

Featured organizations presenting include Sprint, Texas Instruments, Idearc Media, MarketSphere, Allant Group and Vision Edge Marketing.

The workshop kicks off Friday June 27^th at 8:00AM with a continental breakfast and includes an interactive lunch session with workshop presenters. The session concludes at 4:45PM with a cocktail reception hosted by MarketSphere Consulting.

22-May-08 8:00 PM

DFW AMA BEYOND BORDERS – GLOBAL MARKETING SUMMIT

noemail@dfwama.com — Fri, 25 Apr 2008 16:00:00 GMT

DFW AMA BEYOND BORDERS – GLOBAL MARKETING SUMMIT

“DFW Learned How to Capture The Next Billion Customers”

Dallas, TX – April 17^th marked the third year anniversary for the DFW Chapter of the American Marketing Association’s signature event Beyond Borders: Global Marketing Summit held at The Hyatt in North Dallas/Richardson.

The event featured keynote presentations and breakout sessions by corporate and agency leaders such as Gail Smith of General Motors, Shauna Heran of Fluor, Prashant Gandhi of McKinsey & Company, and Owen Haney of Slingshot Media. Speakers provided seasoned and novice marketers alike with best practice tips as well as counsel on trends in international marketing.

In talking with Jeff Bond, Beyond Borders Chair, he stated that, “This event was a tremendous success due to the high-quality speakers, relevant topics, and company representatives seeking valuable information they can use to drive their own marketing initiatives. Because it brought together members of the same industry who would not otherwise commingle, attendees gained insight into similar challenges they face. And through the networking opportunities throughout the day, participants were able to discuss solutions and take-away points for their own organizations.”

Nancy Moriarty from Mary Kay Inc. commented that, “The presentation by Fluor was especially insightful. For the value, I couldn’t have gotten any better information or training than what this conference provided. And on this note, we look forward to the limitless possibilities of next year’s Beyond Borders Conference.”

The DFW Chapter of the AMA provides exceptional educational and networking events on a regular basis. Become a member to save and attend future events: save $30 off the national membership, plus get a $20 Master card gift card or a $200 credit towards AMA seminars. And don’t forget to join your local DFW chapter. To join, go to http://:marketingpower.com.

Upcoming DFW AMA Event:

Learn more about future educational opportunities and network with other like-minded marketing professionals in casual and friendly environment.

Where: IFratelli Italian Restaurant & Wine Bar
7701 N. MacArthur Blvd., Irving, TX

This event is designed to provide area Dallas-Fort Worth marketing professionals with an opportunity to meet other like-minded marketing professionals and expand their network in casual and friendly environment. Register at: www.dfwama.com.

25-Apr-08 11:00 AM