Dallas / Fort Worth AMA

Dallas / Fort Worth AMA June Newsletter

noemail@dfwama.com — Wed, 03 Jun 2009 13:00:00 GMT

Tendenci Newsletter

SPRING MEMBERSHIP DRIVE

NEVER A BETTER TIME TO JOIN AMA!

Improving your competitive position with the latest marketing trends and making new connections have never been more critical than in this chaotic economy! Join by June 12, 2009 and take advantage of the New Member Incentives:

Complimentary application fee - a $30 saving AND

A free $20 Prepaid MasterCard AND

$200 Coupon redeemable at any AMA national conference

Join today at www.marketingpower.com to start taking advantage of AMA member benefits!

Paige Johnston, President

Navigating Rocky Terrain to Cross the Finish Line a Winner!

As I begin the last month of my term as your Chapter President, I reflect on the past 11 months, and what a year it’s been! Just as you’ve experienced in your businesses, so also did your chapter leadership face the challenges of responding to an economy in turmoil, and the havoc it wreaked on our members.

Little did we know in the spring of 2008 how clairvoyant our strategic planning would turn out to be. As stated in my message in the July newsletter –

“Your 2008-2009 Board of Directors has adopted “DFW AMA – Your GPS for Marketing!” as our theme for this term, and we’re blazing new paths to ensure that you consider the DFW AMA your critical tool:

1. To help you navigate through unfamiliar territory or around detours

2. As a friendly voice giving you confidence and assistance on your journey

3. For reaching your destination most expediently.”

We’ve responded to the rocky terrain by constantly monitoring our progress and making necessary adjustments in our path, our plan, and our vehicle, which resulted in the following benefits:

PROGRAMMING: In order to accurately meet your changing programming needs, we solicited more feedback from you than ever before through a multitude of surveys at events and online, which resulted in more timely topics and SIGs to address your unexpected challenges, and more speakers from around the world for Beyond Borders.

MEMBERSHIP, NETWORKING, MCN: It became more important than ever for you to develop rewarding connections, so we increased the number of events and the networking time allotted at them. We also promoted our Marketing Career Network more aggressively, especially for job seekers. Additionally, we initiated our “Members Helping Members” efforts at the Executive Luncheons and on our website.

FINANCIAL: More members were laid off and facing personal budget issues, which directly affected our dues revenue. We became fanatical in managing our financial assets, which resulted in a drastic improvement in monthly reports and substantial budget cuts mid-year. Tightening our belts in January and creative thinking about the benefits we offer are allowing us to end the term in a better fiscal position than we had anticipated even last July!

VOLUNTEERS AND OPERATIONS: Due to career changes and increased work responsibilities, volunteer turnover has been high. We addressed the need for consistency and improved efficiency by developing written processes and policies that ensured a quicker learning curve. Additionally, we improved our process for matching up volunteer and committee needs, which improved volunteer retention.

SPONSORS AND DONORS: Sponsors and in-kind donors became more critical than ever, so we devoted significantly more effort to both increasing their participation and delivering a strong ROI for their support…resulting in the highest amount of sponsorships and in-kind donations in our history.

COMMUNITY OUTREACH: We recognized that ‘outside’ friends are an integral component to our success, and therefore partnered with other organizations more than in years past for joint events and cross-promotions.

MARKETING and PUBLIC RELATIONS: With the increased number of events and opportunities came the need to keep members more informed, so we created more communications pieces (paper and digital), posted items more quickly on our website, and submitted more press releases and events for community calendars.

LEADERSHIP: We continued developing our leadership succession plan to ensure we have well-trained and devoted leaders in the future. We also are capitalizing on the experience of our past leaders by creating a Past Presidents Council which will provide additional support to the Board and the Chapter. To improve our efficiency and internal communications, we introduced new online tools. We’re almost ready to submit for members’ approval the revision of our Constitution and Bylaws – the first since 1992! – to bring them more in-line with current technology and our actual methodologies.

We overcame the unexpected obstacles and are crossing the finish line as Winners, and all of the above wouldn’t have happened without the dedication of your Board of Directors and the myriad of volunteers. It’s been my privilege to have taken this journey with an outstanding Board, and I’ve been repeatedly impressed with their commitment to the chapter and pursuit of excellence. Their lack of personal agendas and egos enabled us to focus from Day One on doing what’s best for the Chapter. Knowing the personnel challenges other chapters face, I can’t adequately relate how fortunate you are to have this group of caring professionals as your leaders. The DFWAMA is in great hands for the future with Michelle and the incoming Board!

It’s been an honor to have served each of you as your President this past term. The long hours of work and usual frustrations were offset by the pleasure of getting to know hundreds of you, and the support you’ve shown me. I’m particularly proud of our accomplishments this term that delivered added value to you and enabled the chapter to run more smoothly. This year has been an experience I’ll treasure always – Thank You for the exciting ride to the top!

Appreciatively,

Paige

D/FW American Marketing Association Supports the Salvation Army

Melissa Mihelich, EVP Media & Community Outreach

As part of our community outreach efforts, the D/FW AMA is very pleased to announce our partnership with the Salvation Army D/FW.

Did you know...? The Salvation Army’s national average is to use 83 cents of every dollar donated in direct services for people in need which is why they have been recognized as one of "the most efficient and effective organization in the U.S.”. Salvation Army services and programs include: social service programs for families, homeless men, women and children, substance rehab, senior citizen care, and youth programs for the poor. For more information visit: http://www.uss.salvationarmy.org/uss/www_uss_dallasac.nsf.

This is one of many opportunities to come to pay it forward. Please plan to join us at our upcoming Business Meeting held on June 17^th to learn more about the Salvation Army and volunteer opportunities available.

Web 2.0 Deployment, Marketing Effectiveness Key Opportunities for CMOs

Reagan Cook, Past President

Chief Marketing Officers of major companies based in North Texas gathered last week for a meeting to share their top opportunities and to share some of their progress in these areas. These organizations see similar challenges and priorities even though their industries are quite diverse. From companies in both B2B and B2C industries with annual revenue exceeding $1 billion, these executives cited twelve topics for continued exploration and development as a group.

Participants enthusiastically supported exploring these topics in subsequent meetings, discussing their experiences and uncovering new directions moving forward. They recognized their individual solutions would be uniquely adapted to their specific businesses while the process will reveal the most productive approaches.

These topics provide some early indications, along with other available research, of the marketing needs and strategic direction companies across North Texas are pursuing to ensure their messages and brands remain on target for their clients in dramatically changing times. Topics identified included:

Web 2.0/interactive marketing
Marketing effectiveness in building business
The digital divide and generation differences
Driving a stringent customer focus
Working in virtual teams
Developing more adaptable workforces with their current people
Globalization and developing submarkets
The CEO’s perception by the market (reputation management)
Rebranding, and brand/product inconsistencies

The DFW AMA CMO Roundtable provides an exclusive environment for CMOs of top firms to identify and discuss challenges they face. It is currently open only to the top marketing executive of organizations headquartered in North Texas with annual revenue exceeding $500 million. Hosted by the Dallas Fort Worth Chapter of the American Marketing Association, the roundtable will meet again in July to share their perspectives on Web 2.0 opportunities, challenges and progress. Qualified CMOs can contact Reagan Cook, Past President, for more information at reagan.cook12@gmail.com.

You can now find the D/FW American Marketing Association online. Click on the following logos to join. Post articles, start discussions, network …interact!

Calendar Events for 1-Jun-09 to 30-Jun-09

Meet 'N' Greet
Day: Thursday 4-Jun-09 5:30 PM
Location: Fillmore Pub 1004 E. 15th Street Plano, TX 75074
Summary: Happy hour prices and appetizers....
Register Mapquest | Add to Calendar

Non-Profit SIG: eMarketing - How to Successfully Market Your Non-Profit Organization Online
Speaker's Name: Michelle Wilde, President, TechNPO Consulting
Day: Tuesday 9-Jun-09 11:30 AM
Location: Center for Community Cooperation 2900 Live Oak Dallas, TX 75204

Summary: The Internet offers unparalleled opportunities to build awareness for nonprofits and to differentiate one organization from another. By leveraging the Internet to effectively market their organization, nonprofits can build stronger relationships with existing donors, engage new donors and cast their net to reach a wider audience.

In today’s environment, it is more important than ever for nonprofits to truly connect with supporters to get them engaged and keep them passionate about their organization. Through effective eMarketing programs, nonprofits can significantly expand their circle of supporters which means new and enhanced fundraising opportunities. Nonprofits need to understand the technologies and social networks available and which ones are most viable to help their organization reach “today’s donor”. Not only are the economic times challenging but nonprofits are also faced with limited staff so it is crucial that they are as efficient and effective as possible.

Presentation Takeaways:

Understand the variety of ways to eMarket the non-profit organization
Social Networking and Web 2.0 concepts
SPAM laws and compliance

Register Mapquest | Add to Calendar

Professional Development SIG - Networking on Steroids
Speaker's Name: David Rawles, President & Co-Founder, Career Solutions
Day: Friday 12-Jun-09 11:30 AM
Location: University of Texas - Dallas, School of Management - Executive Dining Room 800 West Campbell Road Richardson, TX
Summary:

David will show participants what to do and how to do it to develop an army of contacts and energize a team of individuals devoted to assisting you reach your objective. He understands the law of sowing and reaping; he proves the art of sound networking is within your grasp if you will only listen, learn and live a few techniques; and he'll share tools he personally developed to move his own job search along.

Presentation Take-aways:

Why good networking is so Important!
Effective Role of Strangers in Your Success
Secrets for Having a Productive Network of Helping People
Little-Known Techniques for Getting Meetings with Strangers
The Thrill of Planting Seeds to Reap a Wonderful Harvest
What Successful Networkers Do ... Daily!

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Posted by: D' Forman

Dallas Executive Member-Only Luncheon: State of the Union – What is Really Going on with the Economy (and how will it affect my business the rest of the year)
Speaker's Name: Arthur Hollingsworth, Managing Partner, Lone Star Investment Advisors
Day: Wednesday 17-Jun-09 11:30 AM
Location: Brookhaven Country Club 3333 Golfing Green Drive Farmers Branch, TX 75234
Summary:

As the 2008/2009 DFW AMA term comes to a close, we thought it would be good to take a look at the State of the Union – at least from an economy and chapter point of view. Join us for an entertaining (no, really – this is not the same dry talk you are used to) presentation on the economy by Arthur Hollingsworth, Founder & Managing Partner of Lone Star Investment Advisors.

We will also take care of some chapter business - a quick DFW AMA Chapter Review as well as a thank you to all the volunteers that have worked so hard this year to put on our programs, events and meet & greets for our membership. We will also Introduce the new Board of Directors and unveil the charity the chapter is adopting. Finally, we will roll out the new brand for the Special Interest Groups and hear about the exciting things planned for the 2009/2010 DFW AMA year.

Event Take-aways:

Bring AMA Members up-to-date on the state of the DFW AMA Chapter
Create awareness of our new DFW AMA chapter charity
Update on the current economic conditions

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Branding SIG - Branding 101 Series, Part 2: Developing a Strategic Brand Position
Speaker's Name: Bo Bothe, Founding Partner, BrandExtract
Day: Tuesday 23-Jun-09 6:00 PM
Location: AMS Pictures 16986 N. Dallas Parkway Dallas, TX 75248
Summary:

One of the biggest mistakes a company can make is to spend marketing dollars without understanding who they really are and what differentiates them from others in their space. Having a strategic brand position, and the correct messaging to go with it, is even more important today with marketing budgets being squeezed.

In Part 2 of our series, we will talk about developing a brand position and targeted messaging. From creating a brand promise to writing a mission statement and elevator speech - including related exercises you can use immediately; this will be a business changing program.

Register Mapquest | Add to Calendar

Fort Worth Executive Luncheon - Take Your Marketing Program to New Heights on a Foundation of Rock-Solid Research
Speaker's Name: Graham Duke, MarCom MGR, Aviall, Inc., & Dr. H. Jeff Warr, Ph.D., VP Research Services, Zachry Associates
Day: Thursday 25-Jun-09 11:30 AM
Location: Fort Worth Club 306 W. 7th Street Fort Worth, TX 76102
Summary: Imagine that the service you’re currently providing your clients is so valued, that one of those clients wants to become business partners with your firm. That’s what happened to Zachry Associates after working extensively with Aviall to develop and manage the company’s brand and marketing program. Throughout their 10- year relationship, market research proved itself to be the foundation of their marketing program, from collateral and advertising to training and tradeshows.

During this executive luncheon, guests will learn:

How to maximize the value of an agency partner
How to use research as the foundation of your marketing program
How to transform your agency-client relationship

Telecom SIG: Web 2.0 - Using Social Media In Business
Speaker's Name: Michael Griffith, Cortney Nicolato & John Pozadzides
Day: Friday 26-Jun-09 11:30 AM
Location: Hackberry Creek Country Club 1901 West Royal Lane Irving, TX 75063
Summary:

Is your company using Social Media or Web 2.0 to reach customers? Should you? Telecom companies have enjoyed the some of the largest transactional customer base of users. Is traditional media the only way to reach them?

There are 150 million people on FaceBook, 76 million on MySpace, 36 million on Linked/In, 5 million on Twitter and over 112 million Blogs. Reaching communities has never been easier, yet it calls for sophistication different from that of past media buys.

Marketing executives now need to know all about these new tools and how to employ them and track the results. Join a panel of experts at the cutting edge of Social Media as we examine current trends.

Event Takeaways:

Why is tracking important? How to track & What to track
Why Twitter - How to tweet & What to tweet
Why blog - How to blog & What to blog

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3-Jun-09 8:00 AM

SMU Cox School of Business Graduate Marketing Certificate Program

noemail@dfwama.com — Wed, 22 Apr 2009 15:00:00 GMT

September 14-March 1 (21 weeks: Mondays 6:30-9:30 p.m.)

Given the constantly changing economic landscape and daily advances in technology, perhaps now, more than ever, it’s time to sharpen your skills by learning from real-world marketing experts who have the knowledge, expertise and proven success from which you can learn.

For over 20 years, the Graduate Marketing Certificate Program (GMCP) at SMU Cox has offered participants a unique opportunity for personal and professional development. The GMCP, designed for people who want to increase their marketing skills and gain exposure to the latest marketing advances and trends, provides professionals with the tools to advance in an ever-changing business world and the opportunity to develop business relationships that will last a lifetime.

Benefits:

Network with executives, professionals and entrepreneurs from a diverse group of industries and backgrounds

Develop marketable skills and knowledge that can be used to advance your career today

Learn from the experts with real-world business experience in marketing management

Receive a highly valued Graduate Marketing Certificate from SMU’s internationally top-ranked Cox School of Business

Join the SMU Cox community and take advantage of the many speaker series and business events offered to alumni and students

Payment Options:

Register by May 1^st and receive $150 off tuition.

$1400 per trimester or

$3900 total, if paid in full before program starts

A $100 registration fee is required to reserve your seat in the class.

Location:

SMU Cox School of Business-Dallas Campus

Registration:

Visit www.marketingcertificate.cox.smu.edu or call 214-768-2722.

22-Apr-09 10:00 AM

Dallas / Fort Worth AMA Newsletter

noemail@dfwama.com — Wed, 01 Apr 2009 13:54:10 GMT

Welcome to the Dallas / Fort Worth AMA April newsletter of upcoming events, articles, jobs and more from our membership.

Volunteer with the DFW AMA and Reap Multiple Benefits

Cori Lawrence, SVP Volunteers

Numerous Networking Opportunities with leaders and other members
Higher Visibility for you and your company
Growth by strengthening leadership, management and marketing expertise
Credibility with employees, peers and clients
Leadership of projects and committees
Project Management with strategic planning
Sharpen Marketing Skills through expanded knowledge
Grow and Shape Chapter to make it even more successful
Have Fun while making lifelong friends

Career Center,

Job Seekers
Be sure your resume is posted on the Career Center of the D/FW AMA, a member of the premier electronic recruitment resource for the industry. On our network, your resume will be seen by employers and recruiters across the United States.

Employers
Fresh Employment Candidates: The best professionals belong to associations. They are well trained, have connections, are informed and continuously seek to increase their skills and knowledge. Associations attract top talent.

Local and National Exposure: Job postings are listed with 48 unique job boards sponsored by leading associations in Advertising, Marketing, Public Relations and Sales. A huge value!

Huge Value: A one-month posting starts at $200 (free for an internship posting) and for an additional $200 get unlimited resume searches for the same month.

Get your economic stimulus package – Buy one job ad, get one free!

Responding to strong recruitment demand and shrinking budgets, when you purchase a 30-Day Job Posting by April 15^th, you will receive the second posting for FREE!

Apply It Now

Linda Beheler, DFW AMA Executive Director

How can you make marketing even more relevant? Communications expert Merrie Spaeth recommends looking at every employee and every customer as a potential marketing partner.

Partner with Human Resources. With competition for customers at a reverent pitch it's critical that your organization is maximizing its marketing through internal as well as external resources.

Each one of your company's employees is a Brand Ambassador for the organization. How and what they talk about to their neighbors, friends and relatives influences your organization's Brand. Do you know what they're saying? Do you know what you want them to say?

If there's a gap, find out why. If your employees are enthusiastic about your organization, its mission and/or its products then you're maximizing your Brand Ambassadors and increasing your marketing power. If they aren't then the damage to your Brand is compounded because the information is perceived as coming from an inside source.

Few companies actually empower and motivate their employees to look for opportunities to carry the organization's message. Story telling is one of your best strategic assets - if your employees are repeating the stories. And the new channels of communication can leverage the power of a story.

Paige Johnston

President

AMA and DFW – A Winning Combination for Remaining Competitive!

Part of both AMA and our chapter’s mission is to educate marketing professionals, and I can honestly say that in my four years of membership, there have never been such dedicated efforts to meet members’ needs as I’ve seen the past few months. AMA’s going ‘all out’ specifically to address both corporate and individual challenges in this uncertain economy through the weekly enewsletter, Marketing News, the AMA journals, internet SIGs, radio broadcasts, webinars, www.marketingpower.com, and training workshops nationwide.

On a local level, we’re working to provide both educational opportunities through our programming, as well as helping you make the connections you need to further your career or business. There’s no dearth of resources available – all you have to do is take advantage of them! There are very few things that will deliver to you the professional benefits that your AMA membership does for under $20 a month!

Think you can’t afford your membership in these tough times? Think again – you can’t afford NOT to take advantage of everything AMA and your DFW chapter offer if you want to stay competitive! If you’re not a member yet, be sure to see Kay Altom’s article below regarding the Spring Membership Campaign incentives for new members – then Join!

Escape from depressing income taxes on April 15 and surround yourself with positive people and ideas! THE place to be for anyone engaged in or contemplating international marketing is at our 4^th Annual Beyond Borders Global Marketing Summit! We’re bringing in top global marketers from around the world – India, Austria, Egypt, etc. – to share their insights and strategies for marketing in this economic revolution. See Jeff Bond’s article below for more details, then register by clicking on Beyond Borders at www.dfwama.com! Even if you’re not involved in global marketing, you’re sure to know someone who is – so please help us spread the word. This promises to be our best Beyond Borders ever!

And don’t forget to check our website calendar for our networking Meet n Greet and SIGs. Note there are NO Executive Luncheons in Dallas or Fort Worth in April because of the focus on Beyond Borders.

Have a great month taking advantage of everything your membership offers! See you out there…

Paige

DFW AMA Membership an Ounce of Prevention in a Sick Economy

Kay Altom, SVP Membership

I recently read an article about various memberships and the reasons why people maintain them through economic downturns. It was fascinating to read the following quote in regards to an individual keeping their health club membership:

‘For me, it is prevention,’ says Williams, 28, an engineering student at the University of Missouri-St. Louis. ‘A fitness club membership is cheaper than medical bills later.”

As simple as that statement is, it made me think of the DFW American Marketing Association membership and how appropriate that statement is to our members. Our membership is “prevention” – plain and simple. It is prevention from our members missing out on so many updates on marketing changes and news. It is prevention on losing touch with valuable connections and potential customers. And finally, it is prevention from our members missing the incredible educational programs.

So, what is prevention worth to you? If you break down our membership dues – as a member you pay less than $18.75/month or to break it down further, $2.72/day. Yes, you read correctly - $2.72 A DAY!

My request for you is to think of these numbers when you receive your renewal notice or opportunity to join and ask yourself, is giving up a cup of coffee a day worth the value I receive from the DFW American Marketing Association?

I believe it is…..and with our Membership Campaign starting April 10, there are additional incentives to JOIN NOW:

AMA’s “for new members-only” webcast: Destination: Success. Taking control of Your Career in the New World of Work, featuring an expert panel versed in career trends.

New members will get their $30 application fee waived (member and chapter fees still apply)

A $20 prepaid MasterCard

The timing couldn’t be better to put your prevention plan into place – simply click on Membership/Join at www.dfwama.com to start receiving the benefits!

Marketing in an Economic Revolution

Jeff Bonds, SVP Beyond Borders

To put the global economic crisis in perspective, consider that experts estimate:

· 6,500,000 to 8,100,000 U.S. homes went into foreclosure in 2008 – and 10,000,000 more homes will go back to the bank over the next 4 years!

· 1,700,000 to 2,000,000 jobs were lost in 2008 - and 3,000,000 more are expected in 2009!

· 17 Trillion dollars was lost in the top 50 stock markets around the world - or $2,535 for every man, woman, and child on Earth!

Every market on the globe lost money in 2008! Rounding out the top 5 worst markets are Russia, Ireland, Greece, Norway, Brazil, and China. The top 5 least hard-hit were Morocco, Japan, Switzerland, Israel, and surprisingly, the USA. I say surprisingly because if you listen to the news you’d think the U.S. leads the world in another great depression. How about some good news for a change?

The good news! Organizations such as the Dallas/Fort Worth Chapter of the American Marketing Association are taking action. On April 15th, 29 global marketing professionals from diverse industries will gather to share their experience and best practices to rally marketers in this economic revolution towards capturing or retaining a piece of the global market.

It’s uncertain if the U.S. will retain its dominating role in this rapidly changing global society. We’re all in this together, and we must learn from one another if the U.S. is going to continue to dominate the global market in the future. Many countries are implementing strategies to take our place as the global leader. What are you going to do about it? I think it’s best to first learn what you can do about it…and you’ll learn those possibilities at Beyond Borders Global Marketing Summit.

Exciting sponsorship and exhibitor opportunities are still available for those companies who wish to increase their exposure to this global audience. Please contact Brandi at bloodworth.brandi@gmail.com for sponsorship and exhibitor opportunities.

2009 will be challenging for marketers and the world’s economies, but together we can build stronger brands and marketing strategies for future global growth. Don’t miss Beyond Borders Global Marketing Summit, April 15^th, 2009, presented by GfK Custom Research North America!

To register for the event or for more information, please click here. Hope to see you there!

What is Your Business Worth To You?

Kim Garlitz, VP Sponsorships

With a DFW AMA Sponsorship, you could easily reach over 700 of our members and gain exposure to the entire Dallas/Fort Worth marketing community. Depending on the amount of sponsorship, benefits can include placement of your logo and link on our website, acknowledgement in press releases and pre-event marketing, collateral distribution at events, complimentary passes to sponsored events, and much more. If your goals are creating brand awareness and generating sales leads, let us find the sponsorship package that is right for you. Contact Kim Garlitz, SVP Sponsorship, at 469-449-4273 or kim.garlitz@gmail.com. Come grow your business with us!

D/FW American Marketing Association Supports the Salvation Army

Melissa Mihelich, EVP Media & Community Outreach

As part of our community outreach efforts, the D/FW AMA is very pleased to announce our partnership with the Salvation Army D/FW. Did you know...?

The Salvation Army’s national average is to use 83 cents of every dollar donated in direct services for people in need which is why they have been recognized as one of "the most efficient and effective organization in the U.S.”. Salvation Army services and programs include: social service programs for families, homeless men, women and children, substance rehab, senior citizen care, and youth programs for the poor. For more information visit: http://www.uss.salvationarmy.org/uss/www_uss_dallasac.nsf.

The need for food and funds in the D/FW Metroplex has skyrocketed; this is our call to action. We will be conducting a food drive at the upcoming Meet n Greet held on Thursday, May 7^th, 2009. More information will be posted on the website soon.

This is one of many opportunities to come to pay it forward. Stay tuned for even more events and activities organized by the D/FW American Marketing Association that support the Salvation Army. Volunteer opportunities are available, contact: Cori Lawrence, SVP of Volunteers, 469-693-5314 or corilawrence@gmail.com or Melissa Mihelich, EVP Media & Community Outreach, 214.217-7700 or mmihelich@zoom7.com.

It’s time to get involved!

With Spring Comes New Growth

Tom Dennis, SVP Programs

As spring arrives we are once again expanding our program offering. In an effort to address topics of importance to our membership, and address the changing landscape in marketing, we are adding 2 new SIGs (Special Interest Group) – Professional Development and Multi-Cultural Marketing. First up is the new Professional Development SIG, which will be of great value to all our members, but is designed to specifically help those members that are currently in transition. This SIG will focus on topics that will help our members find the job of their dreams, such as how to write a great resume, how to network, and our first topic – the importance of perfecting your personal brand. Click here to find details on this April 28 luncheon on the DFW AMA website.

Following on the popularity of our Beyond Borders Conference, we are launching a SIG that will focus on Multi-Cultural Marketing topics throughout the year. Our inaugural meeting will be a joint event with the National Black MBA Association and will take place on the evening of May 5^th on the campus of SMU. A panel of experts has been assembled to address the “Opportunities and Strategies for Marketing to Multi-Cultural Audiences”. It should be a great evening of enlightening information and conversation.

While we are off to great start with these two SIGs, we need your help to make them a success. We are building committees for these two new SIGs (as well as our other SIGs) and need volunteers. Please contact Cori Lawrence or me if you would like to join one of our SIG committees.

And don’t forget, we also have our second Non-Profit SIG luncheon taking place on April 24. Our Speaker will be Katrina McGhee the Vice President of Global Partnerships at Susan G Komen for the Cure. Click here to visit the DFW AMA website for details.

Hope to see you at an event soon!

Calendar Events for 1-Apr-09 to 30-Apr-09

Meet N' Greet
Day: Thursday 2-Apr-09 5:30 PM
Location: Sambuca 2120 McKinney Ave. Dallas, TX 75201
Summary: Relax while you meet members and guests of the DFW AMA. Enjoy free appetizers and one free drink coupon.
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2009 Beyond Borders: Marketing in an Economic Revolution
Sponsor: GfK Custom Research North America
Day: Wednesday 15-Apr-09 8:00 AM
Location: Plano Centre 2000 East Spring Creek Parkway plano, TX
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SIG Non-Profit
Speaker's Name: Katrina McGhee, Susan G. Komen
Day: Friday 24-Apr-09 11:30 AM
Location: Center for Community Cooperation 2900 Live Oak Dallas, TX 75204
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Professional Development SIG - The 3 Ps of Career Branding: Passion, Principle & Profit
Speaker's Name: Gail Davis, Founder and President, Gail Davis & Associates
Day: Tuesday 28-Apr-09 11:30 AM
Location: 909 Lake Carolyn Parkway Irving, TX 75039
Summary: At this event, Gail reflects on several rewarding career experiences and helps attendees find the inner passion that drives personal and professional success. She also covers strategies for setting principles around quality, leadership, and performance and how to get a return from making these strategic career decisions.

The 3 Ps of Career Branding: Passion, Principle and Profit

Passion: Finding your inner passion that will drive personal and professional success.

Principle: Setting principles for quality, leadership and performance

Profit: Getting a financial return on your career decisions.

Web Site Articles

New Chapter Leaders Elected for 2009-2010

Paige Johnston

Congratulations to your elected leaders for the term beginning July 1, 2009! President - Michelle Lemire (elected in 2008), President-Elect - Melissa Mihelich, Secretary - Kay Byfield, Treasurer - Janet Overton, EVP Programs - Tom Dennis, and EVP Membership - Jeff Bond

TCU's Neeley School of Business - Marketing Certificate Program Starts April 6

TCU's Neeley School of Business - Marketing Certificate Program April 6, 2009-June 15, 2010, 6:30-9:00 pm (Ten Mondays with no class on Monday, May 25) Give your product or service the competitive edge with key marketing tools. This course will give you the key marketing concepts and tools required to succeed in today’s global business environment. This is especially helpful to entrepreneurs, small business owners, or those who have recently moved into a position with responsibility over... [More Info]

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1-Apr-09 8:54 AM

New Chapter Leaders Elected for 2009-2010

noemail@dfwama.com — Wed, 04 Mar 2009 01:00:00 GMT

Congratulations to your elected leaders for the term beginning July 1, 2009!

President - Michelle Lemire (elected in 2008)

President-Elect - Melissa Mihelich

Secretary - Kay Byfield

Treasurer - Janet Overton

EVP Programs - Tom Dennis

EVP Membership - Jeff Bond

3-Mar-09 7:00 PM

TCU's Neeley School of Business - Marketing Certificate Program Starts April 6

noemail@dfwama.com — Wed, 04 Mar 2009 01:00:00 GMT

TCU's Neeley School of Business - Marketing Certificate Program

April 6, 2009-June 15, 2010, 6:30-9:00 pm (Ten Mondays with no class on Monday, May 25)

Give your product or service the competitive edge with key marketing tools. This course will give you the key marketing concepts and tools required to succeed in today’s global business environment. This is especially helpful to entrepreneurs, small business owners, or those who have recently moved into a position with responsibility over services, product development, sales and sales management, advertising, promotion, brand building, pricing, or strategic planning. Marketing is more than advertising. Marketing is the process by which a product or service originates and is then priced, promoted and distributed to consumers. It can involve market research, product development, design, and testing. This course confers a Certificate of Completion from the Neeley School of Business at TCU.

Competitive Advantages

· Determine the customers’ needs and desires.

· Develop strategies designed to educate customers about a product’s most important features.

· Discuss key marketing tactics and view the latest developments.

· Learn how marketing interfaces with other business functions, such as pricing, distribution and service.

· Understand the importance of production, pricing, advertising, promotion and distribution.

· Discover ways to turn one-time purchasers into lifelong customers.

Cost: $2,295

Location: Tandy Hall, Room 320

Register Online: www.neeleyexec.tcu.edu by March 30, 2009

· DEPOSIT: A $100 non-refundable deposit is required for each course, upon registration. This is not included in the price of the course.

· DISCOUNTS: 10% discount is applied at registration for TCU staff/faculty, TCU alumni, and non-profit organizations.

For more information:

Tandy Center for Executive Leadership

Neeley School of Business at TCU

2900 Lubbock, Suite 320 Tandy Hall

Fort Worth, Texas 76109

817-257-7115

neeleyexec@tcu.edu

For more information:

Tandy Center for Executive Leadership

Neeley School of Business at TCU

2900 Lubbock, Suite 320 Tandy Hall

Fort Worth, Texas 76109

817-257-7115

neeleyexec@tcu.edu

3-Mar-09 7:00 PM

Dallas / Fort Worth AMA Newsletter 2-Feb-09

noemail@dfwama.com — Mon, 02 Feb 2009 20:25:08 GMT

Tendenci Newsletter

Welcome to the Dallas / Fort Worth AMA newsletter of upcoming events, articles, jobs and more from our membership.

Bring your Resume, Jobs Positions, and Corporate Marketing Literature to the Dallas and Ft Worth Executive Luncheons.

Bring copies of your resume, employment opportunities or company marketing literature to the ‘Members Helping Members’ table at the Dallas Executive Luncheons and the Fort Worth Executive Luncheons.

You’ll have the opportunity to talk with other members about their materials from 11:15 to 12:00 during our network time before the lunch begins.

February Volunteer of the Month

Stacey Rogers is February's volunteer of the month. Stacey is a member of the communications committee and works to publish the chapter's monthly newsletter. Stacey is the marketing manager at Platinum Select Healthcare Staffing and has been a member of this organization for two years. Before going to work for Platinum, Stacey was the Marketing Director for a software development firm located in Plano, TX.

In her spare time, Stacey enjoys motorcycle riding, dancing, reading, and hanging out with her teenagers, Jonathan and Jarret.

Join Us on LinkedIn

Join our LinkedIn DFWAMA Group. After you've joined LinkedIn, submit your email address and get an invitation to join the DFWAMA group and start networking!

Paige Johnston

President

The Cost of False Assumptions and Lost Opportunities

Haven’t you ever reacted to a bit of information with, “Hmmm? That’s just the opposite of what I thought would happen!” It makes you challenge your assumptions, doesn’t it?

I experienced that when three of your Board members and I attended the AMA Regional Mid-Year Retreat in Austin. It’s a day when chapter leaders from the region get together to, “ReConnect, ReFocus, ReEnergize” in order to finish our Board term with a bang. Due to all the sharing, we come home with great ideas that are working for other chapters, but it also reinforces how outstanding our own DFW chapter is when we’re continually asked how we do things so successfully!

My ‘challenge’ moment came when I heard that, in spite of this economic downturn, the Austin chapter actually has had a substantial increase in its membership numbers! Of course I wondered why their number of members was up while ours had not gone down, but only remained steady. And their explanation was so simple – it’s because of the economy, stupid!

It goes back to the basic premise of pricing – is the value received worth the cost? I often hear from non-members that they would love to join, but just can’t afford it now because they’re out of work, their company won’t pay for it, etc. – and I’ve understandingly accepted their premise because I’ve been in their painful shoes (pay dues vs. buy groceries?). But now my question is, “Are you sure you can afford NOT to be a member?”

Can you really measure the cost of a lost opportunity? An opportunity to learn a new technique that will help you do your job better (and keep it!)…a strategy that will win you that new client who makes the difference in keeping your business open…a new connection who will prove to be a valuable friend and ally?

This “Duh!” moment forced me to realize that we haven’t done a very good job of marketing the benefits, and therefore value, of a membership. Members receive benefits at two levels – from the national AMA and locally. The AMA is an ever-increasing treasure trove of resources, and we even have members from out of the area who join just to receive the publications and have access to these resources:

· Bi-weekly Marketing News – filled with the latest trends and best practices

· Quarterly in-depth publications

· Annual member directory

· Frequent webcasts and radio programs

· White papers, research studies, and much more on marketingpower.com

· Internet Special Interest Groups

· Professional development events around the country each month

Locally, in addition to the discounted event pricing for chapter members (usually 40%), we offer events almost every week for professional development and networking. At the local level you have the opportunity to develop new skills and connections through volunteering.

But we want to offer even more value for your dollar, so we’re ‘upping the ante’ and bringing more members-only benefits:

· Watch for special offers from Getty Images and the Dallas Business Journal.

· If you’re out of work, talk with Phillip Crum about his Job Assistance Package at Sir Speedy Printing (pcrum@SirSpeedyWalnutHill.com).

· Take advantage of the Members Helping Members Table at the monthly Executive Luncheons – bring your resume, company brochure, or job openings to put on the table for others to take.

· Attendees with job openings are identified at the monthly luncheons.

We’re working on developing more local member benefits, so if your company would like to participate in exchange for recognition, please contact me! And stay tuned for further developments…

As the button reads that D’ Forman wears, “I Refuse to Participate in the Recession!” You may have been struck a hard blow, but that doesn’t mean you have to be down for the count. By participating with our chapter, you’re taking control and doing something positive for yourself and your company. The time and money you spend with DFW AMA is an investment in your future, so don’t miss this opportunity!

Paige

What is a SIG and Why is it Important to Me?

By Tom Dennis, SVP Events and Programs

A SIG, or “Special Interest Group”, is what separates the DFW Chapter of the American Marketing Association from every other marketing organization in the Metroplex. Through our SIGs we are building communities of like-minded individuals that come together for programming that is focused on a specific market segment. We like to think that while our monthly Executive Luncheons show you “what” a company has done to launch a product, refocus their brand or even reinvent their company, the SIGs will tell you “how” they did it.

We started out with three SIGs in 2007 and currently have six: Branding & Strategy, Marketing Research, Mobile Marketing, Nonprofit, Small/Medium Business & Telecom/Technology. Our goal is to make sure we provide the programming that our membership needs to be successful in their jobs and we are open to adding other Special Interest Groups if there is enough interest. If you have a suggestion for a SIG we should add, or better yet would like to become the Director of a new SIG, please contact me. We also need several volunteers to fill out our SIG committees and help in making all this happen. So if you would like to get involved, let us know!

This is a big week for three of our Special Interest Groups – and a great opportunity for you to experience what a SIG is all about. First up is a special combined Telecom/Technology & Mobile Marketing SIG Luncheon. Our Telecom SIG Director, Martha Burns, along with her committee from Ascend Marketing, is bringing in Allen Kupetz, an internationally known author to speak on the topic of how technology will change both personal and business lives. This February 4^th luncheon is not to be missed – even if you are not in the telecom or mobile marketing industries!

The second big event, on Friday of this week, is the second gathering of our new Small/Medium Business SIG. We are bringing in five marketing experts for a panel discussion titled “The Marketing Tool Kit – Thriving in 2009”. Throughout the morning you will receive in-depth information about marketing in a challenging environment and each speaker will have valuable tools that you can take away and start using immediately. We’ll start with breakfast @ 7:30 and will conclude around 10:30 - following a very interactive Q&A session.

As always, you can find more information about these and all our events at www.dfwama.com, or contact me at tom@brandextract.com

Looking Ahead to Beyond Borders

By Jeff Bond, SVP Beyond Borders

A beautiful spring morning has dawned with a light mist of dew on the grass next to the conference doors. In a moment this place will explode with activity, exhibitors setting up, presenters making final adjustments, and marketers from all over the Metroplex signing in with anticipation. It’s still quiet for now and I’m silently reflective and proud of the process and people that brought us to this moment – the moment before we officially kick off the DFW AMA’s Beyond Borders Global Marketing Summit.

2008 Beyond Borders was huge success for those that attended. This year, the premier global marketing event of this region is primed to rally American marketers and provide the thought leadership and resources to capture this global market in a challenging economy. Keynotes from Exxon Mobil, McKinsey and Company and Mary Kay will provide growth strategies and valuable expertise. In addition, this year attendees will gain a wealth of insights and knowledge from our presenting sponsors, GfK Custom Research North America, a leading global marketing research and consulting firm with offices in over 110 countries.

The U.S Department of Commerce, Motorola, Brinker, UTD, and the International Association of Business Communicators will all be in attendance April 15, eager to share their global marketing knowledge and network with other global professionals.

Exciting sponsorship and exhibitor opportunities are available for those companies who wish to increase their exposure to this global audience. Please contact Kim Garlitz, VP Sponsorships, at 469-449-4273 or email Kim at kim.garlitz@gmail.com for sponsorship and exhibitor opportunities.

2009 will be challenging for marketers, but together at Beyond Borders Global Marketing Summit, April 15^th, 2009, we can build stronger brands and marketing strategies.

To register for the event or for more information, please visit dfwama.com.

Grow Your Business in 2009!

By Kim Garlitz, VP Sponsorships

With the economy fresh on everyone's mind, we know that businesses are looking for powerful ways to spend those precious marketing dollars. The Dallas/Fort Worth Chapter of the American Marketing Association offers unique opportunities to put your brand in front of a targeted audience including decision makers, influencers and other marketers that are shopping for goods and services. We are a trusted organization that connects you to resources from all major marketing disciplines. Your sponsorship of our Chapter can increase your ROI within our membership; while our events and web advertising can help you gain exposure to the entire Dallas/Fort Worth marketing community.

Get your printing business noticed! We are looking for printers who want to gain exposure to our membership by helping out with printed brochures, announcements, signs and banners. Your goods in-kind donation of these items will create a higher visibility for your company at our events and programs, and introduce your business to attendees.

Beyond Borders, Global Marketing Summit 2009 Sponsorship Packages

Platinum $10,000
Gold $5,000
Silver $2,500
Bronze $1,500
Exhibitor $500

If you are interested in brand awareness, lead generation, or client retention, we can offer you a sponsorship package that is tailored to fit your goals. For ideas on how the D/FW AMA can help your business expand, contact Kim Garlitz, VP Sponsorships, at 469-449-4273 or e-mail kim.garlitz@gmail.com.

Calendar Events for 1-Feb-09 to 28-Feb-09

Combined Telecom & Mobile Marketing SIG - The Future of Less
Sponsor: Verizon Wireless and Ascend Marketing
Speaker's Name: Allen H. Kupetz, President & CEO, Kpartnerz, Inc.
Day: Wednesday 4-Feb-09 11:30 AM
Location: Hackberry Creek Country Club 1901 W. Royal Lane Irving, TX

Summary: Listen, think, participate, and enjoy a discussion on technology and how new developments will impact how you interact with your customers and colleagues. Allen H. Kupetz is a recognized thought leader on the present and future impact of technology on individuals and corporations. He is the president of Kpartnerz, Inc., an international management consulting firm, and Executive-in-Residence at the Crummer Graduate School of Business at Rollins College, the number-one ranked MBA program in Florida according to Forbes and BusinessWeek.

Register Mapquest | Add to Calendar

Meet N Greet
Day: Thursday 5-Feb-09 6:00 PM
Location: Trinity Hall Irish Pub 5321 E. Mockingbird Lane Dallas, TX 75206
Summary:

Located in Mockingbird Station, Trinity Hall Irish Pub has been around for a couple of years, and is slowly developing a reputation for great food, the best Pint in town, friendly staff and the warmth of hospitality found only in a pub. Chef Oscar's kitchen turns out such great food, that they don't allow smoking inside the Pub. Trinity Hall Irish Pub has plenty of room on their grand patio overlooking Mockingbird Station's village atmosphere, where those that enjoy a smoke or stoggie can relax in the great outdoors!

Register Mapquest | Add to Calendar

Small & Medium Size Business SIG "Marketing Toolkit - Thriving in 2009"
Day: Friday 6-Feb-09 7:30 AM
Location: North Dallas Chamber of Commerce 10707 Preston Road Dallas, TX
Summary:2008 left a huge scar in the face of the US economy. It doesn't have to be the same in 2009 for all small and medium size businesses, we should get excited”, says Michael Rose, Principal, Rose Group Marketing.

Michael Rose is one of the four speakers that will be present at the upcoming D/FW American Marketing Association’s: “Marketing Toolkit – Thriving in 2009”. This event is for small and medium size business pioneers across industries who wish to learn from industry experts who have proven success generating results.

“It’s a new year and a new way of thinking for marketing professionals”, Rose commented. Rose’s presentation will shed light on how a new perspecitve of marketing implementation will improve communication between marketers to accomplish their desired objectives. He will also share valuable experiences and tactics on how his firm, Rose Group Marketing, has connected marketers to results.

Sharing the spotlight at this event is Narciso Tovar, VP Public Relations, mundayMorning Creative Group. From strategic planning to creatively establishing awareness for various clients, Tovar has earned great distinction for his savvy media relations tactics and leadership positioning campaigns. Tovar will discuss the importance of winning over the hearts and minds of a mass through word-of-mouth marketing.

Register Mapquest | Add to Calendar

Non Profit SIG -Marketing Sponsorships to Support Your Cause
Speaker's Name: Ann Ranson, President & CEO, CSR-3 Marketing
Day: Friday 13-Feb-09 11:30 AM
Location: Center for Community Cooperation 2900 Live Oak Dallas, TX
Summary: Most non-profit organizations are looking for outside funding. One way to attract donations is through partnerships in the community.
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DFW Luncheon Series - Visual Trend Forecasting
Sponsor: Getty Images
Speaker's Name: Denise Waggoner, VP of Creative Research, Getty Images
Day: Wednesday 18-Feb-09 11:30 AM
Location: Brookhaven Country Club 3333 Golfing Green Drive Dallas, TX 75234
Summary: In today's competitive media marketplace, industry professionals are faced the challenge of making a stronger connection with their target audience. But how do you connect with them when there are numerous environmental-related marketing messages in the public today? Before you begin conceptualizing a campaign, it is important to understand the impact of environmental values on mass-communication, and the notion of how advertising and marketing are contributing to the exploitation of the collective environmental conscience.

Denise Waggoner from Getty Images will share the findings of an exclusive report, AspEn, which focuses on the future of visual communication. Developed by Getty Images global creative research team, AspEn is based on extensive analysis of more than 2,500 magazines and tearsheets, as well as a visual research partnership with Yankelovich Research and insight from clients and associates.

During the session, Waggoner will discuss the long-term movements and the evolution of trends to learn from and apply when creating visual communications.

Register Mapquest | Add to Calendar

Marketing Research Boot Camp
Speaker's Name:
Day: Thursday 19-Feb-09 8:30 AM
Location: Marriott Dallas/Fort Worth Airport North 8440 Freeport Parkway Irving, TX 75063
Summary: Want to learn how marketing research works to help achieve strategic and tactical marketing goals and the fundamentals of research?

The DFW chapter of the American Marketing Association is hosting a Marketing Research Boot Camp, February 19-20, at the Marriott DFW Airport North.

This intense 1 ½ day training program focuses on the most critical elements of marketing research including the technical aspects of the process as well as exploring real-life marketing challenges.

For more information, visit www.marketingpower.com/mrbootcamp for more details and to register.

Thanks for supporting DFW AMA.

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D/FW AMA Sponsors:

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2-Feb-09 2:25 PM