Get In The Game! Beyond Borders Global Marketing Summit

Event Contact:

Denise Shedrick, (972) 943-4615

Email: ama_dfw@yahoo.com

Press Contact:

Melissa Mihelich, (214-217-7700)

Email: mmihelich@zoom7.com

GET IN THE GAME!
BEYOND BORDERS – GLOBAL MARKETING SUMMIT

Dallas, TX (February 25, 2008) – The D/FW American Marketing Association is pleased to announce Beyond Borders – Global Marketing Summit, a one-day conference that will be held at the Hyatt Regency North Dallas, 701 East Campbell Road, Richardson, TX 75081 on Thursday, April 17th (7:30am-4:30pm).

Attendees at this 2008 conference will experience keynote presentations by leading Blue Chip companies who have successfully made the leap overseas, morning and afternoon breakout sessions designed to drill down into specific international and multicultural marketing topics, intimate roundtable discussions with topic experts, and an expo featuring products and services to help you tap the rapidly expanding demand for U.S. goods and services overseas. Beyond Borders will also offer unique opportunities to network and mingle with senior marketing professionals from various industries and organizations.

Beyond Borders is intended to assist corporate executives, marketing, communications, public relations, and sales professionals looking to increase successes in the international marketplace.

This year’s speakers are all key international players and know what it takes to succeed:

Keynotes:

• Prashant Gandhi, Partner in the Delhi Office, McKinsey & Company, Inc.
• Gail Smith, Director of Shared Services, General Motors

Breakouts & panels:

• Atul Vohra, CMO, Perot Systems
• Shauna Heran, Director, Fluor
• Wes Durrow, VP Global Marketing, Nortel
• Laura Cococcia, Senior Account Manager, Google
• Steve Boecking, Vice President, Hillwood Properties
• Wim Keyaerts, Partner, Research International
• Kenn Morris, President, Crossborder Group, Inc.
• Michelle Schulz, Partner, Braumiller Schulz & Co.
• Chuck Haseman, Vice President, Avalion Consulting
• Marc Blumberg, Senior Vice President, IMC2
• Milton Nee, President, Proserve International
• Ed Retta, Managing Partner, Cross Culture Communications

The learning opportunities are endless with interactive discussions and case study presentations. Plan to mingle with the global marketing leaders of today and acquire the skills you need to be the leader of tomorrow.

The cost to attend is: AMA Members: $199, Non-Members: $249, and Academic (student): $99. Members of the Irving Chamber of Commerce and the Dallas Ad League will save $50 if they register before April 10^th, 2008.

Learn more about this event at our upcoming DFW AMA Meet n’ Greet Networking Event held on Thursday, March 6^th from 6:00 – 8:00 pm at Boi Na Braza (Best Rated Brazilian Restaurant in the Metroplex), 4025 William D. Tate, Grapevine TX. $5 cover charge includes valet, chance to win several door prizes, happy hour specials and appetizers, and helps to thank the restaurant staff – Don’t miss this event! CASH or CHECK ONLY, please. This event is sponsored by Ascend Marketing: http://www.ascend-marketing.com.

For more information or to register, go to: www.dfwama.com.

About the DFW AMA:

The DFW American Marketing Association (AMA) is the number one source for marketers in the Dallas /Fort Worth Metroplex. With an impressive 700+ professional members and host to more than 50 informative and educational events annually, it is the seventh fastest growing chapter and the tenth largest in the nation.

Recent keynote speakers include: Mary Kay, Frito-Lay, Texas Instruments, American Airlines, Xerox, JC Penney and La Quinta Hotels and Inns. They have addressed key marketing issues, sharing their valuable knowledge and insights on best practices marketers could apply immediately to their situation. For more information, go to: www.dfwama.com.

About the AMA:

The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and professional development for marketing professionals. To learn more about the AMA, go to: www.marketingpower.com.

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