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VirtualXchange: Changing the Game: Innovations for Future Success
9-Feb-12 |
- Dallas Executive Luncheon: Providing comprehensive marketing program results for the left-brain mentality – Non-traditional means to communicate genuine results on 15-Feb-12
- Marketing Research SIG: Igniting Research Insights into Actionable, Forward-Thinking Solutions on 21-Feb-12
- Fort Worth Meet & Greet on 23-Feb-12
- Dallas Meet & Greet on 1-Mar-12
Experiential Marketing - Bringing Your Brand to Life
Sponsored by AMERICAN MARKETING ASSOCIATION
Thursday 28-Feb-08 11:30 AM to 1:30 PM CST
Fort Worth Club306 West 7th StreetFort Worth TX 76201 USA Google Maps | Hotels Near | Yahoo! Maps | Weather Forecast | Speaker Dax CallnerPosition: Senior Vice PresidentCompany: Jack Morton Worldwide |
Event Description
What are some of Jack Morton’s more recent projects?
Recent projects include internal branding campaigns for Nokia and MasterCard; product
launch and training events for Pfizer and Microsoft; tradeshows and conferences for UPS
and CA; consumer programs for Cotton Incorporated and ABC; employee, franchisee and
dealer meetings for General Motors, McDonald’s and Avon; and public events such as the
opening and closing ceremonies of the 2004 Olympic Games in Athens and the
Melbourne 2006 Commonwealth Games.
They work with clients to create experiential marketing programs that engage and transform consumers, business customers, sales and distribution channels, employees, the public, strategic partners, shareholders and influencers. Capabilities include: live events and meetings, branded 3D environmental design and fabrication, learning, tradeshow exhibits and marketing, digital media, 2D design and video.
Their community comprises over 600 professionals and offices spanning four continents. Jack Morton has been part of the Interpublic Group of Companies, Inc. (NYSE: IPG), one of the world's leading marketing communications holding companies.
Comments
Marketing is promoting a brand or product. Experiential marketing is promoting a brand
or product through an experience.
Typically, the target audience is engaged face-to-face in an experience involving multiple
senses (sight, sound, smell, etc.), a live event or physical environment. Experiential
marketing can be directed at multiple audiences: employees, btob partners, customers and
consumers.
Is experiential marketing growing?
Traditional advertising is no longer as effective as it once was.
Advertising Age in a recentarticle cited a study from McKinsey & Company that reported by 2010 traditional
advertising will be 1/3 as effective as it was in 1990.
Promo’s 2006 Industry Trend Reportconfirms that 2005 annual spending on experiential marketing was at $171.8 billion,
a 3% increase from 2004.
Why is experiential marketing growing?
Marketers have always recognized the power of face-to-face events in motivating
and aligning their employees and business audiences to optimize performance and
increase sales. Increasingly, they also recognize that live events are a critical and often
unexploited means of engaging consumers that are harder than ever to reach through
traditional media.
Event Contact |
Event Coordinator |
||
| Denise Shedrick | Jim Dawson | ||
| (972) 943-4615 | (817) 800-3364 | ||
Comments for Experiential Marketing - Bringing Your Brand to Life:
Experiential Marketing - Bringing Your Brand to Life
Sponsored by AMERICAN MARKETING ASSOCIATION
Thursday 28-Feb-08 11:30 AM to 1:30 PM CST
Speaker Dax Callner
Position: Senior Vice PresidentCompany: Jack Morton Worldwide
Biography
Dax Callner
Senior Vice President, Strategy Practice Leader, Jack Morton Worldwide
As a senior brand strategist and team leader for Jack Morton Worldwide, Dax Callner has led the development of a number of B2B and consumer marketing initiatives, including global product launches for Microsoft and HP. He also serves as the strategist behind eBay’s U.S. events, and has developed strategic marketing plans and programs for such clients as Intel, IBM, MasterCard, Genentech, Pitney Bowes, Dell Computer, Accenture, LifeScan and Philip Morris USA.
Dax is currently leading Jack Morton’s GREEN initiative, striving to minimize the ecological impact of company operations and client marketing campaigns. He has published several articles about innovations in marketing and is regularly called upon to speak at industry leadership events.
Dax is also a musician who regularly performs in his hometown of Austin, Texas.
Experiential Marketing - Bringing Your Brand to Life
Sponsored by AMERICAN MARKETING ASSOCIATION
Thursday 28-Feb-08 11:30 AM to 1:30 PM CST
Fort Worth Club
306 West 7th StreetFort Worth TX 76201 USA
Google Maps | Hotels Near | Yahoo! Maps | Weather Forecast
Experiential Marketing - Bringing Your Brand to Life
Sponsored by AMERICAN MARKETING ASSOCIATION
Thursday 28-Feb-08 11:30 AM to 1:30 PM CST
Tags: AMA Dallas events experiential Fort Jack marketing Morton mouth of special word Worth
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To see the video of Dax talking about his presentation and to learn more about Jack Morton Worldwide, go to You Tube and enter dfwama to view the latest videos.