Dallas Executive Luncheon: Providing comprehensive marketing program results for the left-brain mentality – Non-traditional means to communicate genuine results

Wednesday 15-Feb-12 11:15 AM to 1:00 PM CST

Bent Tree Country Club

5201 Westgrove Drive
Dallas Texas
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Speaker Michael P. Guillory

Position: Worldwide Brand and Communications Manager, DLP Products
Company: Texas Instruments

Event Description

With today’s tighter budgets and heavier marketing scrutiny, it is critical to provide clear details on how marketing and communications programs are performing. At this luncheon, you will learn how to utilize unique, new and tested methodologies to communicate results from marketing programs for detailed-oriented audiences who may misunderstand marketing in general. By co-existing in an engineering-focused environment, Michael P. Guillory, Worldwide Brand and Communications Manager for DLP Products at Texas Instruments, has learned real-world tactics for delivering black and white results summaries for traditional marketing activities from branding, eMarketing, events and more which often present difficult-to-report results. Anyone struggling to justify budgets won’t want to miss this one.

You’ll get tips on how to:

- Deliver unexpected metrics that show true revenue-generating results

- Provide concise information that speaks to non-marketing professionals

- Justify marketing programs that are notorious for delivering “soft” results

- Strengthen the presentation of your marketing deliverables

Register on DFW AMA's Eventbrite registration page!

Register before 7:00 p.m. (CST) on February 14 and receive the pre-registration discount. Late registrations and walk-ins pay an additional $10 per registration.

Please note DFW AMA's no-show policy: all attendees who pre-register will be required to pay online. Registrants may receive a full refund of the registration fee if cancellation is requested at least 48 hours prior to the event. Cancellations requested within 48 hours of the event will result in forfeiture of the registration fee.

Attachments


Event Contact
Marla Reeder

Dallas Executive Luncheon: Providing comprehensive marketing program results for the left-brain mentality – Non-traditional means to communicate genuine results

Wednesday 15-Feb-12 11:15 AM to 1:00 PM CST

Speaker Michael P. Guillory

Position: Worldwide Brand and Communications Manager, DLP Products
Company: Texas Instruments

Biography

Michael P. Guillory

Worldwide Brand and Communications Manager

DLP® Products

Texas Instruments

Michael Guillory manages Worldwide Brand and Communications for DLP® Products at Texas Instruments. His responsibilities span all areas communications for North America, Asia, Europe and Japan including brand materials/advertising, media relations, web marketing and events. Mr. Guillory has over 25 years of comprehensive marketing experience and has spearheaded global innovation initiatives including 3D technology, speech recognition applications, solid-state projection illumination, Pico projection, Digital Cinema and more. Prior to Texas Instruments, Michael led the brand and marketing teams at Philips Electronics and Sage Software. He is a frequent presenter for the American Marketing Association and numerous technology industry events. Mr. Guillory holds a BBS in Marketing from Oklahoma State University.