For more than a decade, the health care market has undergone major changes, including the recently signed Health Care Act. Doing what no other health care organization has done, Concentra changed its own focus to better align with the changing marketplace, and in turn, worked to enhance its own patient experience, in an industry where great consumer experiences are few and far between. 

Concentra Chief Marketing Officer John deLorimier will explain the specific tactics and challenges that were part of the company’s four-year campaign to write a new prescription for health care. deLorimier will also discuss how changing the company’s mission includes touching all parts of the company’s business and rethinking the way Concentra is presented, marketed, communicated, and branded. This session will also include best practices for colleague engagement, key marketing elements, the importance of utilizing survey information and looking to other industries for inspiration.