Small Medium Business SIG- How to Get Ink

Friday 5-Nov-10 11:30 AM to 1:30 PM CDT

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16986 North Dallas Pkwy
Dallas TX 75248
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Speaker Roxanne Clary

Position: Director of Marketing and Circulation
Company: Dallas Business Journal

Event Description

During this seminar the Dallas Business Journal will answer the following:

Why do some companies receive an overwhelming amount of press coverage and others seem to get very little?
What does it take to make a press release newsworthy?
How does a story make it to the feature section?
What are the best methods to get stories published and events covered?

LUNCH PROVIDED

Attachments


Event Contact	Event Coordinator
David Slatter	David Slatter
(214) 578-6864	(214) 578-6864

Small Medium Business SIG- How to Get Ink

Friday 5-Nov-10 11:30 AM to 1:30 PM CDT

Speaker Roxanne Clary

Position: Director of Marketing and Circulation
Company: Dallas Business Journal

Biography

Roxanne Clary is the Director of Marketing and Circulation for the Dallas Business Journal., she has been in this role since April of 2008. Roxanne is responsible for increasing awareness and maintaining the integrity of the DBJ brand along with the continued growth of the paid circulation of the publication. The best part of her job is sharing the secrets to success with business professionals by teaching them to turn the changes in the business climate into opportunities to grow their business.

Before landing at the DBJ, with 18 years of sales and marketing experience, she was the City Publisher for Save on Everything magazine and a top sales executive with ADVO. Although born and raised in Seattle, WA. Roxanne considers herself a native Texan having lived in the DFW area for 22 years.

About the Dallas Business Journal

The Dallas Business Journal is a weekly and online publication that has been reporting on change, uncovering opportunities and connecting people in the North Texas business community for 32 years.

The award-winning publication is part of American City Business Journals, a privately held company of city business journals which reach 4 million readers each week with exclusive, in-depth coverage of their business communities.