One of the biggest challenges interactive marketers face is putting a dollar value on the exposure and engagement generated by their social media campaigns. By applying proven, predictive customer experience analytics to measure the impact of social media, marketers can quantify the causal effect on customer behaviors that drive purchase and ROI. 

This webinar will teach you:

• How to link satisfaction, purchase intent and actual purchase for site visitors who use social media
• How to profile personas of your site visitors including social media usage
• How to quantify the dollar value of your social media initiatives
• How to compare social media fans against your website visitors in terms of satisfaction, purchase intent and word-of-mouth recommendation

To register for this event please contact: