Biography

 Bill Lively is President and CEO of the North Texas Super Bowl XLV Host Committee.  The Committee is chaired by former Dallas Cowboys’ quarterback and member of the Pro Football Hall of Fame, Roger Staubach.  The North Texas Super Bowl XLV Host Committee is responsible for raising approximately $30 million, recruiting and training thousands of volunteers and planning and producing events throughout the region that will attract hundreds of thousands of visitors and generate hundreds of millions of dollars of economic activity.  The Host Committee’s Board of Directors is comprised of North Texas leaders, including Arlington Mayor Dr. Robert Cluck, Dallas Mayor Tom Leppert, Fort Worth Mayor Mike Moncrief, Dallas and Fort Worth business leaders, Ross Perot, Jr. and Matt Rose, and former Dallas Cowboys and NFL greats, Troy Aikman and Emmitt Smith.

From 2000 through 2008 Bill Lively served as the founding President and CEO of the Dallas Center for the Performing Arts.  Under his leadership the Center was established as a non-profit corporation, rules of engagement for a campaign to raise $350 million to construct the Center were established and the campaign was launched and operated.  During his tenure as President and CEO, the Center raised more than $334 million to construct the venues, including 129 gifts of $1 million and above, the most gifts at the million dollar threshold ever generated by a capital campaign to build cultural facilities in America’s history.  At the completion of his service in December of 2008, the campaign had operated at a cost of only three and a half cents of each donor dollar.

For twenty-five years Bill Lively was on the faculty and in the administration of Southern Methodist University serving the last seven years as the University’s Vice President of Development, Public Affairs, Alumni Relations and Lecture Programs.  During his tenure at SMU Mr. Lively founded SMU’s Symphonic Wind Ensemble, Willis M. Tate Distinguished Lecture Series, John Goodwin Tower Center for Political Studies, Doak Walker National Running-Back Award and SMU’s Athletic Forum.  He designed and was Director of the campaign for SMU which, at the time of his departure in 1998, had raised more than $280 million. 

Concurrent with his quarter of a century service to SMU, Mr. Lively worked for twenty-three years with the Dallas Cowboys. Between 1975 and 1988 he served with Tex Schramm and Tom Landry as Director of the Dallas Cowboys’ Band and producer of the Cowboys Game Day Entertainment.  From 1988 through 1997 Mr. Lively worked with Jerry Jones as the Dallas Cowboys’ Executive Entertainment Producer.  Bill Lively produced entertainment for Super Bowls XII and XIII. 

A native Texan, Bill Lively was raised and educated in Dallas.  He earned a Bachelor of Music Degree from Southern Methodist University and a Master of Education Degree from the University of North Texas.  He is recipient of Distinguished Alumnus Awards from both universities. 

In his spare time, Bill Lively is an avid mountain climber.  He has climbed Mt. Kilimanjaro, Africa’s tallest mountain, the Grand Tetons and adjacent peaks in Wyoming and many of Colorado’s 14,000-foot peaks. 

Bill Lively and his wife, Mickey, live in Dallas. They have five children and ten grandchildren.