Webcast - Service Innovation: It’s All About Getting the Job Done

Tuesday 20-Jul-10 12:00 PM to 1:00 PM CDT

Event Description

In this AMA webinar, Dr. Bettencourt will explain that customers “hire” services to get a job done, just as they do products. Once an organization accepts the job as the anchor, they can approach service innovation in a way that meets their customers’ needs.

To Register:

http://www.marketingpower.com/ResourceLibrary/Pages/Webcasts/Service_Innovation_It%E2%80%99s_All_About_Getting_the_Job_Done_072010.aspx

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