Ft. Worth Executive Luncheon

Thursday 22-Jul-10 11:15 AM to 1:00 PM CDT

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The Fort Worth Club

306 West Seventh St.
Fort Worth TX 76102
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Phone: (817) 336-7211

Speaker Carol Murray

Position: Director of Marketing
Company: Fort Worth Museum of Science and History

Event Description

How do you develop a contemporary, dynamic look for a new, world-class science museum while retaining the heart and feel of a much-beloved, 65-year-old Fort Worth institution? How do you simultaneously meet the expectations of internationally-known architects, the Museum’s president and board, exhibition designers, marketers, wayfinding team and, most importantly, the community? Learn how the Fort Worth Museum of Science and History worked with Pentagram to successfully build a new logo and brand that matches its colorful Legorreta + Legorreta home.