Members Only Event - The Mirror Test - Is Your Business Really Breathing?

Wednesday 21-Jul-10 11:15 AM to 1:00 PM CDT

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Brookhaven Country Club

3333 Golfing Green Drive
Dallas TX 75234 United States
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Speaker Jeffrey W. Hayzlett

Position: Author / Former CMO of Kodak

Event Description

*******Members please note as an additional member benefit if you would like to bring a non-member guest to the event the chapter will extend to them the member rate. Please email ama_dfw@yahoo.com if you would like to take advantage of this option. You will be required to pay at the door (either the pre-reg or walk up member rate).********

When was the last time you did a mirror test on your company? You know, to make sure that your business and you as its leader are still alive and breathing? In his new book The Mirror Test: Is Your Business Really Breathing?, Jeffrey Hayzlett wants you to do a mirror test on your company right now - to take a good hard look at your business practices and thoughtfully-yet-aggressively evaluate, deconstruct, and then reconstruct your business into one that's breathing strong every day. And that means winning - not the middle of the pack. The view from there is like the view my wife has from the back of our tandem bike: not pretty. Ever sit in a meeting listening about something gone wrong and think, "Someone should do something and fix this?" Well, that someone is you. Truth is, the answers are usually just a mirror away. So look in the mirror and ask, "What don't I know?" The Mirror Test is not about secrets; it's about awareness. Think of it as sunscreen: You might dismiss that you need it but if you do, you will likely get burned.In The Mirror Test and in his presentation Jeff will show you why you need to pitch you and what your selling in eight seconds or less, how to use print and social media to complement one another, why you should fire your customers and charge as much as you can for what you sell (yes, he's serious), and how liver and onions taught him an important business principle, and much much more. Hey, at the very least, he'll make you have fun, roar with gusto, and think bigger to grow and build wealth for you and your family every step of the way!

Attachments


Event Contact	Event Coordinator
Tom Dennis	Tom Dennis

Members Only Event - The Mirror Test - Is Your Business Really Breathing?

Wednesday 21-Jul-10 11:15 AM to 1:00 PM CDT

Speaker Jeffrey W. Hayzlett

Position: Author / Former CMO of Kodak

Biography

Jeffrey Hayzlett has been called a lot of things, most of them good. He has been described as a “CMO [chief marketing officer] on steroids,” who parlayed what he learned running his own businesses into his position as Kodak’s CMO, where he helped revitalize one of the world’s iconic brands. Forbes magazine anointed him the “Celebrity CMO,” because of his countless media appearances, including on Donald Trump’s Celebrity Apprentice. And Advertising Age calls him “a new style of CMO,” especially for his social media skills that made him one of the top ten C-level executive Twitterers in the world.

Jeff is also a cowboy—literally: He is a South Dakota native who is always wearing cowboy boots and still has a little house on the prairie. When he is not traveling worldwide as a company ambassador and print, social media, and marketing evangelist, he likes nothing more than being on the back of one of his horses out on the range with nothing around for miles. A much sought-after speaker on topics ranging from worldwide business growth, communications, marketing social networking, and mobile marketing, Jeff was named “Marketer of the Year” by BtoB magazine in 2008 and has received numer- ous other marketing and business awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing, the prestigious G. D. Crain Jr. Award for excellence from the Business Marketing Association, and the Earl I. Sundeen Award from the International Graphic Arts Education Association for his significant contributions to graphic arts education. He is married to his college sweetheart, Tami, and they have two children, Lindsey and Tyler.