There are two kinds of Facebook marketers - the kind who use Facebook's built-in measurement tools, and the grown ups.

Justin Kistner, Social Media Evangelist at Webtrends and Nick O'Neill, simply known as the man behind AllFacebook.com, are here to separate the wheat from the chaff. If you invest significant amounts of time and resources in Facebook marketing and measurement (or plan to in the near future), join thought leaders Justin and Nick and learn how the big dogs do it. This is Facebook marketing for grown-ups.

Speakers:
Justin Kistner, Webtrends
Nick O'Neill, AllFacebook.com
Anna Carbonara, Moderator, American Marketing Association