Fort Worth Executive Luncheon - Smart Marketing Decisions in an Internet Age

Thursday 24-Jun-10 11:30 AM to 1:00 PM CDT

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Fort Worth Club

306 W. 7th Street
Fort Worth TX 76102 United States
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Speaker Jim Bryson

Position: Founder & Chairman
Company: 20/20 Research

Event Description

More with less. Faster. Cheaper. Better. Marketing decision deadlines accelerate. The time to research markets shrinks. Budgets constrict; expectations don’t. How can marketers make informed decisions that outperform shooting from the hip?

Internet research is easily the fastest-growing marketing decision-support medium. Over 70% of the US accesses the Intenet with 300 million on Facebook alone. Research platforms are growing more responsive, powerful and reliable. Savvy marketers are turning to the Internet in waves. How? Why?

Event Takeaways:

• How to access people online using various new research tools

• Research capabilities the Internet adds to our marketing toolbox

• Specific strategies for applying online research methods to marketing problems

Attachments


Event Contact	Event Coordinator
Steve Higdon	Steve Higdon

Fort Worth Executive Luncheon - Smart Marketing Decisions in an Internet Age

Thursday 24-Jun-10 11:30 AM to 1:00 PM CDT

Speaker Jim Bryson

Position: Founder & Chairman
Company: 20/20 Research

Biography

Jim Bryson is Founder and Chairman of 20/20 Research, Inc. 20/20 Research is a qualitative research firm began in 1986. Since that time, the company has expanded to include offices in Nashville, Charlotte and Miami. Those focus group facilities have annually been “Top Rated” among focus group facilities worldwide.

Jim was instrumental in the development of the QualBoard^TM online research methodology and software that debuted in 2000. The continued online research emphasis has enabled 20/20 Research to become one of the foremost online qualitative research firms in the world with current capabilities in 13 languages.

20/20 Research has received numerous awards for quality and growth. The company’s qualitative facilities are annually named “Top Rated” by the Impulse Survey. 20/20 Research has twice been named a “Music City Future Fifty” company as one of the fifty fastest growing companies in Middle Tennessee. Most recently, 20/20 Research was named to the 2007 “Hot 100” list of one hundred hottest companies in Tennessee.

Jim has been very active in the qualitative research industry. He has personally moderated over 2000 focus groups and in-depth interviews. Jim served three terms as President of the Qualitative Research Consultant’s Association, a worldwide association of qualitative research professionals. Among other initiatives during his tenure, the association established a forward-looking strategic planning process, started a new trade magazine, initiated an international qualitative conference in Paris and instituted a new branding campaign.

Jim has presented at numerous industry conferences including:

Marketing Research & Intelligence Association
American Marketing Association
Marketing Research Association
Qualitative Research Consultants Association
Sales and Marketing Executives International

Jim Bryson has been very active in state politics. He served four years as a Tennessee State Senator and was a candidate for Governor of Tennessee in 2006.

Jim and his wife, Carol, have four children and make their home in Franklin, Tennessee.