New Media SIG - How Can My Company Take Advantage of the Mobile Channel?

Tuesday 1-Jun-10 11:30 AM to 1:00 PM CDT

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Studio Movie Grill - Royal

11170 N. Central Expressway
Dallas TX 75243 United States
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Speaker Daniel Wagstaff and Tim Patterson

Position: VP Sales & Strategy, General Manager of Marketing Support
Company: Pocketstop and Alon Brands Inc.

Event Description

Technology is currently converging onto the mobile phone at an amazing rate. The cell phone is now ranked as one of the most used personal devices that people cannot do without. Now with individuals having access to cameras, the internet, television and much more, the opportunities are ever increasing, and in some cases confusing about how brands can leverage this channel and have the most effective impact on their bottom line.

Daniel Wagstaff from Pocketstop and Tim Patterson from ALON Brands, Inc. will be discussing how to design and build a mobile strategy. ALON brands is a retail focused group selling fuels and marketing services to a network of independently owned convenience stores under the FINA brand name. Today, there are over 900 stores branded FINA in Texas and the surrounding states. ALON also directly owns and operates over 300 of these stores, and is the largest 7-Eleven licensee in the United States. For the past 9 months Alon has been utilizing the mobile channel to build a mobile database, administer sweepstakes and distribute and redeem coupons.

Event Takeaways:

• What mobile options are available and how to evaluate them

• What do the most successful mobile campaigns look like

• Why should I care about mobile

Attachments


Event Contact	Event Coordinator
Brian Teague	Brian Teague

New Media SIG - How Can My Company Take Advantage of the Mobile Channel?

Tuesday 1-Jun-10 11:30 AM to 1:00 PM CDT

Speaker Daniel Wagstaff and Tim Patterson

Position: VP Sales & Strategy, General Manager of Marketing Support
Company: Pocketstop and Alon Brands Inc.

Biography

Daniel Wagstaff, VP Sales & Strategy/PocketStop

Since 2007, Daniel has served as the VP of Sales & is responsible for helping to design and implement mobile strategies on behalf of his clients. This includes coordination with traditional agencies, implementing at the POS, coordination with traditional media and coordinating his team to offer full turnkey solutions. He has 15 years of experience in business operations, sales and account management and is familiar with all aspects of a business unit including sales, hiring, training, and P&L. Daniel has served as the Director of Business Operations for four years and was responsible for controlling a staff of 45 with 15 direct reports and over $22 million in revenue per year. His responsibilities included leading and effectively managing front office/business operations, while strategizing and driving growth through hiring and developing successful teams. Daniel has a marketing and economics degree from the University of Oklahoma.

Tim Patterson, General Manager of Marketing Support/Alon Brands, Inc.

Tim is the General Manager of Marketing Support for Alon Brands, Inc.which supplies fuel and services to independently owned convenience stores operating under the FINA brand name.Today, there are over 900 FINA branded stores in Texas and the surrounding states.As well as providing all the marketing services for the FINA brand, Marketing Support manages the credit card network and the development of new marketing programs for the retail stores.

Patterson has been with Alon for over 7 years, prior to that working in Product Management and Business Development for the RFID and Automatic Identification industry.Patterson in the past has been a software developer, a hardware developer, marketing manager and an entrepreneur, having been a key member or officer in five startup technology companies.