Non-Profit SIG: Mobile Fundraising

Friday 14-May-10 11:30 AM to 1:00 PM CDT

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Center for Community Cooperation

2900 Live Oak
Dallas TX United States
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Speaker Anita Foster, Brian Teague

Position: Sr. Communications Officer; President, CEO, Co-founder
Company: American Red Cross, PocketStop

Event Description

This is a panel discussion on Mobile Giving, and features three experts on this hot new topic. They will share their perspective, results and ways that you can leverage this new fundraising tool.

The Red Cross launched a mobile giving strategy just three hours after the devastating earthquake in Haiti. The results of the campaign were astounding and it is their belief that this mobile strategy has forever changed how donors will give during large-scale disasters.

On top of launching the mobile giving strategy, the American Red Cross also utilized social media to alert the world about how they could give by texting "Haiti" to 90999. Social media drove the Text Campaign, again revolutionizing how we will communicate with the world in the future.

Pocketstop’s Mobile Giving services allow charitable organizations to implement a Mobile Donor Acquisition Strategy. By using a keyword along with text messaging any non-profit organization can use mobile to drive awareness and accept donations.

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Event Contact	Event Coordinator
Ann Ranson	Ann Ranson

Non-Profit SIG: Mobile Fundraising

Friday 14-May-10 11:30 AM to 1:00 PM CDT

Speaker Anita Foster, Brian Teague

Position: Sr. Communications Officer; President, CEO, Co-founder
Company: American Red Cross, PocketStop

Biography

Brian Teague is the President, CEO & Co-founder of Pocketstop, LLC. In his role with Pocketstop, Brian works on all aspects of the business from marketing, sales, business development and fund raising to legal, operations, technical infrastructure, website and software development. He has 13+ years of extensive experience in the information systems industry.

Brian has a Management Information Systems degree from The University of Oklahoma. In 1997, he was hired and trained by CompuCom Systems, Inc. as a Systems Engineer. During his tenure, he worked as a consultant at DELL, Advanced Micro Devices, Motorola, American General Financial, OWEN Healthcare, TL Ventures and USAA. In October of 1999, Brian was recruited by Data Return to help grow the sales engineering practice. While at Data Return, he helped grow the business from $1 Million to $50 Million in annual revenue. In 2001, he moved to London to open Data Return UK, which serviced the European, Middle East and Africa markets.

In his spare time, Brian is involved with the DFWAMA and runs the New Media Special Interest Group. Since 2008, he has been active in the Mobile Giving industry.

Anita Foster is the Senior Communications Officer for the American Red Cross in Dallas, Texas. She’s been with the Red Cross for 14 years where she’s served as the primary Public Information Officer during times of disaster. She’s a local and national spokesperson and has responded to countless large-scale disasters all over the country. A few notables include Tropical Storm Allison, Hurricanes Katrina and Rita, the Space Shuttle Columbia disaster, the downtown Fort Worth tornado, the Wedgwood Baptist Church shooting, wildfires in Texas, Montana and Arizona, the events of September 11 in New York City and most recently, Hurricanes Gustav and Ike from both the Gulf Coast and from the Metroplex.

Anita is a graduate of the University of Texas at Arlington and makes her home in Arlington with her cat, Oprah.