At this event, April Foran, Director of Corporate Communications at Parkland Hospital, will share best practices for implementing community-based marketing initiatives that engage consumers and increase brand awareness. April will share specific results that Parkland has attained by implementing cost-effective campaigns including email marketing, public speaking events at civic groups, community program sponsorships, educational events and tours at the hospital, social media promotions, public relations and more. So if your business depends on the support of and connection with consumers within your community this is a must attend event. Don’t miss this opportunity to learn how to leverage marketing strategies and tactics to secure more business on a local level.