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Professional Development Workshop: Marketing Operations

Friday 7-May-10 11:30 AM to 5:30 PM CDT

We were unable to register you for this event as the event deadline has passed or the maximum number of seats available has been reached.

Tower Club Dallas

1601 Elm Street, 48th Floor
Dallas TX 75201 United States
Google Maps | Hotels Near | Yahoo! Maps | Weather Forecast

Speaker Mark Harland, Jason Reid, Laura Palmer, Rick Glew

Position: Regional VP of Marketing, Director of Business Development, Marketing Operations
Company: Chevrolet, Saepio, Snelling, IEX

Event Description

The term “Marketing Operations” can mean many things depending on who you ask. What does it mean to you? What does it take to create a “World Class Marketing Organization”?

Attend the DFW AMA’s Marketing Operations Workshop to learn tactics from experts for planning & executing campaigns, measuring Marketing ROI and communicating results to key executives and stakeholders.

This half-day workshop will focus on “the business of Marketing”. We will have speakers from major Brands and Service Providers share best practices used by “World Class Marketing Organizations” to achieve strategic goals while “doing more with less” and enforcing brand compliance. Guest speakers include Mark Harland (Chevrolet), Jason Reid (Saepio) and a few other surprise guests!

Mark Harland, Marketing Manager for Chevrolet’s South Central Region, will give attendees a first hand look at the tactics and tools required to plan, execute, measure and communicate Marketing ROI for their MLB sponsorship campaign – Chevrolet is the “Offical Vehicle of Major League Baseball.”. He will share Chevrolet's strategy for integrating MLB and Youth Baseball to create local relationships and memories for families, leading to positive Marketing ROI.

Jason Reid, Director of Business Development at Saepio, will address the gaps that exist between what marketers aspire to deliver – the right message in the right medium to the right person in the right place at the right time – and the stark reality of what actually happens today. Reid will show how marketing operations technology can help marketers get to this desired state and what steps should be taken today to reach that destination.

Laura Palmer, Marketing Operations at Snelling will speak about "A Case Study on Before and After Distibuted Marketing Automation.

Rick Glew, Vice President of Marketing for IEX, A NICE SYSTEMS COMPANY will discuss his approach and some practicical considerations for the B2B marketing of software and services in a global market. He will provide real world examples to show how he has leveraged Sales & Marketing automation tools (including SilverPop and SalesForce.com) to link activities between the two functions to deliver a new company identity, increase market presence and achieve consecutive annual sales records (ultimately doubling revenue!).

Event Takeaways:

• What does it take behind the scenes to execute and measure an integrated campaign Nationally, Regionally and Locally?

• What are the latest tools available today to help you get the right message, to the right person, at the right time, and in the right form?

• What are some common pitfalls that Marketing organizations face today in executing campaigns, and how can you avoid them?

• Who should attend?

•Marketing professionals working for large or small companies, creative agencies and service providers. IT professionals responsible for supporting or recommending Marketing applications. Finance professionals who care about where the Marketing dollars are going and how to "do more with less".

Thank you to our sponsor:

Attachments


Event Contact	Event Coordinator
sheri Jenkinson	Sheri Jenkinson

Professional Development Workshop: Marketing Operations

Friday 7-May-10 11:30 AM to 5:30 PM CDT

Speaker Mark Harland, Jason Reid, Laura Palmer, Rick Glew

Position: Regional VP of Marketing, Director of Business Development, Marketing Operations
Company: Chevrolet, Saepio, Snelling, IEX

Biography

Mark Harland, Marketing Manager for Chevrolet for the South Central Region, is responsible for managing the Chevrolet marketing and advertising budget for the 14 state region based in Dallas. He leads a cross section of agencies that develop integrated marketing promotions with local media, and works alongside Dealer Advertising Associations and individual Dealers. Mark first came to Dallas two years ago as the General Motors Regional Digital Manager, where he supported GM's substantial investment in digital marketing that focused on executing in-market retail advertising/promotions.

Mark joined General Motors in 1997 and assumed various roles in Germany and Switzerland within the European Marketing and the GM international organization. In late 2001, he returned to New York City as the Assistant Regional Marketing Manager for the Pontiac Division in the Northeast Region. In 2005, he became the Zone Manager for Chevrolet in New England based in Bostob and in 2006, he moved to GM headquarters in Detroit, MI as Senior Staff Assistant to the Vice President of Field Sales, Service and Parts where he also lead a number of ‘green’ initiatives to help communicate some of GM’s alternative fuel options to consumers.

Mark is a native of Montreal, Canada were his father was a GM dealer for over 40 years. He received his BA from St Lawrence University in Canton, NY. In addition, Mark holds an MBA from the New York Institute of Technology. His interests include competitive hockey, cycling, golf and international travel.

Jason Reid, Saepio’s Director of Business Development. In this role, he works with industry thought leaders and alliance partners to drive additional business and further develop Saepio’s presence in the marketplace. Mr. Reid joined Saepio in 2008.

Prior to Saepio, Mr. Reid spent more than six years at Cerner Corporation where he excelled in sales leadership and managing strategic sales initiatives for a large number of Cerner’s largest Midwest clients. At Cerner, he worked directly with C-level executives at large hospitals and extensive healthcare organizations on sales of software and services. Prior to joining Cerner, Mr. Reid worked in IT consulting and telecom procurement.

Mr. Reid has a Bachelor of Science degree in Business Administration from Kansas State University.

Rick Glew is the Vice President of Marketing for IEX, A NICE SYSTEMS COMPANY. He is currently leading the marketing and operations teams for this global market leader in contact center Workforce Management and Performance Management systems. He is responsible for implementing comprehensive marketing programs, new system initiatives, coordinated operations processes and budget efficiencies which have helped deliver a new company identity, a broad market presence and consecutive annual sales records. Prior to IEX, Rick held various positions with Spatial Wireless, Nortel Networks, General Motors of Canada and Oxin Caburetion. He holds an M.B.A. from the University of Toronto, Canada, where he was 1^st in his class! His undergraduate degree is in Engineering from the University of Western Ontario, Canada. Rick has also been active with the DFW AMA as a Mentor in our newly created Mentor Program.

Laura Palmer, Marketing Operations at Snelling.

Laura Palmer joined the headquarters of Snelling Staffing Services in 1982. During the past 28 years, she has worked in various capacities, including training, operations and marketing. She is responsible for bringing the Distribion digital marketing solution to Snelling and has been instrumental in training and assisting Snelling’s offices to utilize the tool.