Walk Ups Welcome                                                                                                                               Over the course of the past two years consumers have been negatively impacted in many ways due to the toughest economic environment since The Great Depression. They’ve had their personal finances impacted negatively, along with the value of their property, stock portfolios and retirement savings drop drastically – causing them to change their savings and spending habits tremendously. With the global consumer landscape fundamentally changing overnight as a result, now more than ever there is the need for companies to have a sustainable business model in place that enables the big “M” in marketing to function as a key driver in an organization’s growth. However many companies are choosing to focus on the small “m” of marketing, viewing this critical business function as simply an extra cost.

Tony Palmer, Chief Marketing Officer for Kimberly-Clark Corporation will share with members of AMA his presentation that concentrates on the big four marketing challenges many consumer product companies face today, and how now is not the time to cut back on investing in brands or strategic marketing. Leveraging consumer industry data, supported by Kimberly-Clark brand examples, Tony will challenge the pre-conceived notion that consumers are spending less than in the past, by demonstrating they are simply being more selective on how they spend. He will challenge the attendees to take action within their organizations and remind them that the future has always been in the hands of fearless, unreasonable people.