Tuesday 6-Apr-10 6:00 PM to 8:00 PM CDT

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Studio Movie Grill - Royal

11170 N. Central Expressway
Dallas TX 75243 US
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Event Description

Millions of consumers in this multi-cultural market now look to social media websites as their primary source of social networking, news, and entertainment. Based on AOL Advertising's Hispanic CyberStudy, Hispanic consumers view the internet as a very important information source in the purchase decision-making process. They look to the internet to learn about products, brands, features, stores and pricing. But, how receptive is this influential audience to engaging or interacting with brands on social media?

Join this discussion with our panel of Hispanic/Latino marketing experts as well as an overview on social media campaigns they have launched for their brands. You will gain an understanding of how social media changed content for online consumption, the cultural factors behind communicating through social media, and various platforms the Hispanic/Latino audience is embracing.

Learn more about the power, strength and opportunities with these tech-savvy media trend setters.

Who Should Attend? Multi-cultural and Hispanic/Latino Marketing, PR and Social Media professionals, small to medium businesses, sales reps, Agencies, Affinity Groups, Chambers of Commerce

Thank you to our sponsors:

Attachments


Event Contact	Event Coordinator
Kelly Welborn	Kelly Welborn

Multi-Cultural SIG - THE POWER OF SOCIAL MEDIA: TARGETING HISPANIC CONSUMERS

Tuesday 6-Apr-10 6:00 PM to 8:00 PM CDT

Speaker Panel Discussion

Biography

Mark Harland

Regional Marketing Manager / Chevrolet

Mark Harland, Marketing Manager for Chevrolet for the South Central Region, is responsible for managing the Chevrolet marketing and advertising budget for the 14 state region based in Dallas. He leads a cross section of agencies that develop integrated marketing promotions with local media, and works alongside Dealer Advertising Associations and individual Dealers. Mark first came to Dallas 2 years ago as the General Motors Regional Digital Manager, where he supported GM's substantial investment in digital marketing that focused on executing in-market retail advertising/promotions.

Mark joined General Motors in 1997 and assumed various roles in Germany, Switzerland, New York City, Boston and Detroit where he also lead a number of ‘green’ initiatives to help communicate some of GM’s alternative fuel options to consumers.

Mark is a native of Montreal, Canada were his father was a GM dealer for over 40 years. He received his BA from St Lawrence University in Canton, NY. In addition, Mark holds an MBA from the New York Institute of Technology. His interests include competitive hockey, cycling, golf and international travel.

Santiago Bourges Waldegg

Interactive Creative Director / Dieste

Santiago was born in Mexico City. Although he grew up tinkering with technology, he decided to ignore the tech-calling and began studies in graphic design at the UAM under a Bauhaus inspired program.

After working in editorial design early in his career, he discovered the magical, mystical world of digital media before the advertising world understood this new medium. And the tinkering ensued once again as he created sites for Revista Proceso, Bancomext and Nextel at dot com pioneers Aldea Systems.

By 2002 he joined La Oveja Negra, Ad Agency in Mexico City and developed online-exclusive campaigns for Mexican Candy makers Sonrics, McDonalds, Jumex, Cheetos, and Sabritas.

In 2006 he helped establish an interactive department for Leo Burnett Mexico on the Marlboro brand, and ARC / Leo Burnett in Chicago for Parliament and Marlboro brands (US) and different Marlboro brands (International market).

In 2008 he was invited to help create and grow the interactive department for Dieste in Dallas where he handles projects for brands like HP, Nationwide, Taco Bell Foundation, Pepsi and Pizza Hut among others.

Jeff Whang

Strategist / Click Here

Classically trained as an account planner with The Richards Group, Jeff tapped into his digital expertise a few years ago, migrating over to Click Here (the interactive subsidiary of The Richards Group), where he now specializes in interactive strategies for brands like The Home Depot, Chick-fil-A, Fruit of the Loom, Mayo Clinic and The Salvation Army. Dissecting how the human mind thinks, works and plays, Jeff dedicates himself to uncovering the most compelling story in each brand that’s most relevant to consumers’ lives. He then scours the latest new media tools and technologies to tell that story in engaging, strategic ways.

Juan Faura

Author/Consultant

Juan Faura, President and CEO, founded CULTURA LP in 1999. Within two years, Cultura was one of the fastest growing Hispanic agencies in the country

Juan has over 15 years experience in advertising, marketing and research, and is a published expert on the Hispanic Market. His credentials include positions as the Director of Global Strategy for Cheskin Research and Director of Research for Market Development. Juan has also worked as a consultant on Hispanic marketing to Ford, Snickers, Lowe’s, Mercedes Benz, Microsoft, M&M Mars, Zubi Advertising, J&J, Hormel, Pepsi, Frito-Lay, Labbatt’s (Tecate) and SBC.

Juan’s first book, “Hispanic Marketing 101 -The Whole Enchilada” teaches the mainstream market how to reach Hispanics. His follow-up book, “Hispanic Marketing Grows” up is a gritty and unembellished look at what has kept Hispanic marketing from reaching its full potential.

Juan holds a doctorate in Jurisprudence (J.D.) from Thomas Jefferson School of Law. He lectures on Hispanic Marketing at Universities and corporations. He has published numerous articles for Adage, Marketing News, Adweek, Hispanic Business and quoted in stories in the Wall Street Journal, LA Times, NY Times and Time magazine.

Moderator: JD Garza

President & CEO / En Vivo

J.D. Garza carries an incredibly diverse marketing background that consists of General Market, Latino and International marketing experience. Garza has held various marketing positions on both the client and advertising agency side.

Some of the companies he has worked for include: Omnicom, Ornelas & Partners, Miller Brewing Company, Publicis Worldwide, Tracy-Locke/DDB Needham and Harte-Hanks Communications. Garza’s experience covers a wide-range of experience in various industry sectors including: telecommunications, beverage, entertainment, pharmaceuticals, packaged goods, banking, financial services, retail, healthcare and media.

Some of the respective brands Garza has worked on include: Blockbuster, AutoZone, Pepsi, Bank One, Verizon, Wrangler, 7-11, Miller-Coors, Nestlé, Kraft, Johnson & Johnson, Visa, Mars, Time Warner/CNN and Lowe’s.

Garza’s strategic and execution experience ranges from traditional to non-traditional disciplines with strong emphasis in advertising, promotions, retail, experiential and digital marketing.

Currently as President/CEO of En Vivo, Garza is responsible for leading the day-to-day operations of the Multicultural agency and is the senior representative for all of the agency’s clients.

Garza sits on the Board of Directors for the Dallas Advertising League, Best Buddies Organization and St. Edward’s University. In addition, Garza also volunteers time at Salvation Army and Gateway Church.