Biography

 Mark Harland

 

Regional Marketing Manager / Chevrolet

 

Mark Harland, Marketing Manager for Chevrolet for the South Central Region, is responsible for managing the Chevrolet marketing and advertising budget for the 14 state region based in Dallas. He leads a cross section of agencies that develop integrated marketing promotions with local media, and works alongside Dealer Advertising Associations and individual Dealers.  Mark first came to Dallas 2 years ago as the General Motors Regional Digital Manager, where he supported GM's substantial investment in digital marketing that focused on executing in-market retail advertising/promotions.   
 
Mark joined General Motors in 1997 and assumed various roles in Germany, Switzerland, New York City, Boston and Detroit where he also lead a number of ‘green’ initiatives to help communicate some of GM’s alternative fuel options to consumers.

 

Mark is a native of Montreal, Canada were his father was a GM dealer for over 40 years. He received his BA from St Lawrence University in Canton, NY.  In addition, Mark holds an MBA from the New York Institute of Technology. His interests include competitive hockey, cycling, golf and international travel.

 

 

 

 Santiago Bourges Waldegg

Interactive Creative Director / Dieste

 

Santiago was born in Mexico City. Although he grew up tinkering with technology, he decided to ignore the tech-calling and began studies in graphic design at the UAM under a Bauhaus inspired program. 

After working in editorial design early in his career, he discovered the magical, mystical world of digital media before the advertising world understood this new medium. And the tinkering ensued once again as he created sites for Revista Proceso, Bancomext and Nextel at dot com pioneers Aldea Systems. 

 Jeff Whang

 Juan Faura

Juan Faura, President and CEO, founded CULTURA LP in 1999. Within two years, Cultura was one of the fastest growing Hispanic agencies in the country 

Juan has over 15 years experience in advertising, marketing and research, and is a published expert on the Hispanic Market. His credentials include positions as the Director of Global Strategy for Cheskin Research and Director of Research for Market Development. Juan has also worked as a consultant on Hispanic marketing to Ford, Snickers, Lowe’s, Mercedes Benz, Microsoft, M&M Mars, Zubi Advertising, J&J, Hormel, Pepsi, Frito-Lay, Labbatt’s (Tecate) and SBC.

Juan’s first book, “Hispanic Marketing 101 -The Whole Enchilada” teaches the mainstream market how to reach Hispanics. His follow-up book, “Hispanic Marketing Grows” up is a gritty and unembellished look at what has kept Hispanic marketing from reaching its full potential.

Juan holds a doctorate in Jurisprudence (J.D.) from Thomas Jefferson School of Law.  He lectures on Hispanic Marketing at Universities and corporations. He has published numerous articles for Adage, Marketing News, Adweek, Hispanic Business and quoted in stories in the Wall Street Journal, LA Times, NY Times and Time magazine. 

 Moderator: JD Garza

Currently as President/CEO of En Vivo, Garza is responsible for leading the day-to-day operations of the Multicultural agency and is the senior representative for all of the agency’s clients.