In a day of instant gratification, constant communication and mobile dominance, it is no longer sufficient for established brands to only have a simple presence online or basic signage within their local sponsorships nation-wide. During ‘Methods of Successful Engagement Marketing’, Colin Burns and Adam Reed of Chipotle Mexican Grill, will discuss methods they are utilizing in order to capture and hold the attention of their target demographics while also sparking the curiosity of new customers.
Event Takeaways:
• Separating your brand from competition by getting more personal but not annoyingly personal.
• Successful tactics to pull the consumer to the brand as opposed to pushing it upon them.
• Keeping a loyal customer loyal.
Adam Reed is the Marketing Manager for Dallas with Chipotle Mexican Grill. He has accumulated marketing experience in multiple industries working with such brands as Mary Kay, FedEx Kinkos, IBM and now Chipotle. He is responsible for all things local marketing in Dallas including sponsorships, media, philanthropy, and new restaurant openings. He also is currently spearheading Chipotle’s national music marketing strategy. His expertise lies in big picture marketing strategies that actively engage brands and keep them top of mind with today’s fickle consumer. He graduated from the University of Texas in Austin with a Bachelor of Science in Communications and has his MBA in Marketing Management from UTD’s School of Management.
Colin Burns is the social media manager for Chipotle Mexican Grill. Colin started as a local store marketing manager in Dallas-Fort Worth with Chipotle. In August '09 he took over the duties of managing their new national facebook page and is currently creating the social media department and strategy for Chipotle. Colin is a 2005 graduate of TCU where he majored in History. 
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