Professional Development Workshop Part II - Living Your Brand & Aligning Personal Brands and Corporate Brands to Achieve Positive ROI

Tuesday 5-Jan-10 11:30 AM to 1:00 PM CST

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University of Texas – Dallas, School of Management (Room SOM 1.118)

800 W. Campbell Road
Richardson TX 75080 US
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Speaker Paula Asinof

Position: Founder
Company: Yellowbrick Path

Event Description

Paula Asinof will take what you've identified in the Professional Development SIG Part I on December 8th and work with the group to help you more effectively articulate your personal brand (Your Essence, Star Quality and Guru Factor!). But don't worry if you missed Part I, you'll still benefit from the information you'll learn in Part II.

Thank you to our sponsor:

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Event Contact	Event Coordinator
sheri Jenkinson	Sheri Jenkinson

Professional Development Workshop Part II - Living Your Brand & Aligning Personal Brands and Corporate Brands to Achieve Positive ROI

Tuesday 5-Jan-10 11:30 AM to 1:00 PM CST

Speaker Paula Asinof

Position: Founder
Company: Yellowbrick Path

Biography

Paula Asinof is a broadly experienced career management executive, authority on resumes, and founder of Yellow Brick Path, a career coaching, consulting and resume services firm. She has been a catalyst for accelerating or redirecting numerous careers by helping successful executives and professionals move up or move on to their next career opportunities.

Paula is known for helping clients become more focused, articulate, and energized as a result of her resume “makeover” process. Clients appreciate the depth of her “real world” executive experience in major corporations, career services, and executive search. She has a contagious enthusiasm and passionate belief in people that inspires them to become prouder, stronger, and more valuable contributors to their organizations.

In addition to founding Yellow Brick Path, Paula is a co-founder of Coach Academy Texas, a cutting-edge coach training program. Her background includes 10 years of executive search recruiting as well as serving as Director of Career Services for Sanford-Brown Institute where she received the President’s Leadership Award. Earlier, Paula held leadership positions in Information Technology and Finance with GTE (now Verizon), Rand McNally, and the Midwest Stock Exchange. She began her career in public accounting with Laventhol & Horwath CPAs.

Paula holds an MBA from The Wharton School, an MA from Columbia University, and a BA from Washington University. She has been awarded the prestigious designation of Credentialed Career Manager (CCM) for career professionals who are leaders in the industry and today is held by less than 50 people worldwide. She is also an NLP Practitioner, a Certified NLP Coach (NLPC), and a member of the International Coach Federation (ICF). She has served on the Boards of Big Brothers Big Sisters of North Texas/Dallas County and the Friends of the Katy Trail, an urban thoroughfare in Dallas. Her articles on career management have appeared in the business and local press, and she is a frequent speaker at professional organizations. She is co-author of a book, BE SHARP: “Tell Me About Yourself” in Great Introductions and Professional Bios.