Every dollar counts. As the economy is stretching resources for companies and individuals alike, each contact with a potential donor has never been more important.
Non-Profits face the same challenge as every company - establishing a clear brand promise and making sure the message resonates with the audience. However, getting your brand in order is only half the battle. Your organization’s website is still the first, and possibly last, place people will go to check you out. Your presence on the web must be on target; clear, concise and easy to navigate.
Join us for a presentation and lively discussion on branding your non-profit organization and helping it grow with a powerful website.
You will learn:
• The keys to establishing your Brand Position
• How to make sure your Brand Messaging is heard
• The top 10 usability mistakes in designing websites
Who should attend?
Marketing professionals in non-profit organizations
A graduate of both Texas Tech (BA '92) and Rice (MBA '05), Bo constantly fights battles between the right and left sides of his brain. He spends most of his time designing strategy for BE and the company's clients. Bo makes sure that the firm's work is aligned with its visual principles and the client's brand. In his spare time he juggles four small children and an energetic wife.
•
del.icio.us
digg
facebook
E-mail this event to a friend (requires login)