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VirtualXchange: Changing the Game: Innovations for Future Success

  9-Feb-12

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Center for Community Cooperation

2900 Live Oak Avenue
Dallas TX 75204 US
Google Maps | Hotels Near | Yahoo! Maps | Weather Forecast
Fax: -

Speaker Bo Bothe

Position: Founder and COO
Company: BrandExtract

Event Description

 

Every dollar counts.  As the economy is stretching resources for companies and individuals alike, each contact with a potential donor has never been more important.

Non-Profits face the same challenge as every company - establishing a clear brand promise and making sure the message resonates with the audience. However, getting your brand in order is only half the battle. Your organization’s website is still the first, and possibly last, place people will go to check you out.  Your presence on the web must be on target; clear, concise and easy to navigate.

Join us for a presentation and lively discussion on branding your non-profit organization and helping it grow with a powerful website. 
 
You will learn:
• The keys to establishing your Brand Position
• How to make sure your Brand Messaging is heard
• The top 10 usability mistakes in designing websites
 
Who should attend?
Marketing professionals in non-profit organizations 

Comments

 

Thanks to our sponsor:
 
Attachments
 

 Event Contact

 Event Coordinator

Ann Ranson Ann Ranson
   

Speaker Bo Bothe

Position: Founder and COO
Company: BrandExtract

Biography

  A graduate of both Texas Tech (BA '92) and Rice (MBA '05), Bo constantly fights battles between the right and left sides of his brain. He spends most of his time designing strategy for BE and the company's clients. Bo makes sure that the firm's work is aligned with its visual principles and the client's brand. In his spare time he juggles four small children and an energetic wife.
 
 

BrandExtract

BrandExtract focuses exclusively on integrated brand communications. It’s a firm rooted in the creation of well-defined brand strategies, from corporate identity to advertising to direct mail and Websites. Our team combines MBAs, creative directors, designers, copywriters, illustrators and techies who view all 360° of a brand, top to bottom, inside and out. 
 
 

Center for Community Cooperation

2900 Live Oak Avenue
Dallas TX 75204 US
Google Maps | Hotels Near | Yahoo! Maps | Weather Forecast
Fax: -
 
Before
14-Jan-10 9:00 PM
After
14-Jan-10 9:00 PM
Member:
$20.00
$30.00
Non-Member:
$30.00
$40.00

 


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