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Joint Small/Medium Business and Non-Profit SIG - Marketing on a Shoestring Budget

Tuesday 1-Dec-09 7:30 AM to 10:30 AM CST

We were unable to register you for this event as the event deadline has passed or the maximum number of seats available has been reached.

Center for Community Cooperation

2900 Live Oak Avenue
Dallas TX 75204 US
Google Maps | Hotels Near | Yahoo! Maps | Weather Forecast
Phone: (214) 821-0911

Speaker Panel Discussion

Event Description

Join us for this interactive panel discussion about marketing in today's challenging economic climate

In a world crowded with consumer messages, how can a company break through without spending millions of dollars on advertising or large-scale marketing campaigns? That is the question faced by every small business and non-profit organization today.

Our expert panel will provide real world and cost effective solutions that will have an immediate positive impact on your business or organization when it comes to Marketing, Networking, Public Relations and Social Media.

Marketing
- Attendees will learn techniques to market their businesses cost-effectively

Networking to Generate Sales
- Understand the Difference between Networking adn Sales
- How to conduct an effective 1-on-1
- How to use business networking as a form of advertising

Public Relations

Public relations programs or tactics often represent a viable solution for companies with shoestring budgets. By adding a creative approach to an otherwise typical communications program, a company often can compete for mind share without breaking the bank.

Presentation takeaways:

- How to approach a communications challenge from the outside in, to make sure you connect with consumers through various public relations tactics

- How to find low-cost ways to add a creative spark to public relations marketing initiatives, capturing eyeballs without breaking the budget

- How to ensure that you can measure the results of your public relations outreach

Social Media

This session is designed to introduce you to the emerging online conversation regarding the many applications of social media. Learn the basics of social media philosophy and how it can help nonprofits and marketers meet budgetary restrictions.

Presentation takeaways:

- How to think outside of the barriers of traditional direct response marketing methodology

- How to utilize social media technology to save money in marketing and fundraising

- How to become part of the social media conversation

Printing

This session is designed to help you get the most from your printing budget.

Presentation takeaways:

- Helpful design tips

- Paper and envelope selection

- Working with your printer

Comments

Breakfast Provided by:

Special Thanks to our Sponsor:

Attachments


Event Contact	Event Coordinator
Ann Ranson	Ann Ranson

Joint Small/Medium Business and Non-Profit SIG - Marketing on a Shoestring Budget

Tuesday 1-Dec-09 7:30 AM to 10:30 AM CST

Speaker Panel Discussion

Biography

Ann Ranson - Moderator

President, CSR-3 Marketing

Ann Ranson is a sales & marketing coach & consultant who works with small business owners & non-profits who understand the power of marketing and want to be smart about increasing revenue. Her platform of social responsibility drives her desire to help her clients work smarter through partnerships – whether that’s a strategic alliance or a cause marketing campaign, because she’s learned that when we work together we are working smarter.

Regina Caffey

Partner - Wave Integrated Marketing Solutions

With over 17 years of experience inside and outside the traditional arenas of advertising, Regina is a nationally recognized speaker on "All Things Social Media" and has presented at events like Dallas Ad League panels, IONL (Illinois Organization of Nurse Leaders) Conference, TAHCR (TX Assoc of Healthcare Recruiters) Conference, DFW Texas Recruiters Network Summit, Hire Minds Snag-a-Job Summit, Sales Integrity Round Tables and many more.

Regina specializes in exploring, analyzing and harnessing the power of emerging media. She has a particular talent for helping clients use interactive, Online and Web 2.0 solutions to amplify – frequently to the super-sonic level – the impact of their traditional marketing campaigns.
Her diverse portfolio includes companies like 7-11, Hallmark Rehab, NSHMBA, Yield Clothing Company, Millions From One Cause, Tenet Healthcare, Texas Instruments, TXU, Parkland Health & Hospital System, Baylor Healthcare, TGIF, Comcast, Boeing, Alltel Communications, Expedia, Microsoft, Capital One, Aetna, Merck, Abbott Laboratories and many more.

When she’s not enjoying the outdoors, reading a book, hanging out with her teenage son or playing with her two dogs, you can find Regina blogging or chatting on Facebook, Twitter or LinkedIn. Feel free to join her pages for updates and feedback on the latest trends in the online community.

Regina also has an Entrepreneurial spirit that built a multi-million dollar ad agency

and then went on to re-build the JWT Specialized (Inside) Dallas office as well as rebuilt the National Media Team (Department) within JWT Inside.

Passions include but aren't limited to the future of Online / Emerging Media, campaign / media measurement and the overall "Wild Wild West" the Web 2.0 platform (social networking) has created and speaking on "All Things Social Media"!

Jeff Klein

Klein Creative

Jeff has been telling the world what other people do for over 23 years. He has reached thousands of professionals as a public speaker and helped many increase their results and grow their businesses.

His resume includes working for or with The Studios at Las Colinas, the Texas Rangers, the Dallas Stars, and DART. Jeff was the Executive Director of the Texas Association of Film/Tap Professionals and

has worked on hundreds of TV commercials, feature films, TV series, music videos, TV pilots, industrial videos, trade shows and live productions.

Jeff assists professionals all over the U.S. with strategies and tips to network their way to success.

Larry Meltzer

Agency Principal & Creative Director, MM2 Public Relations

Larry Meltzer is Agency Principal and Creative Director of MM2 Public Relations. Larry has managed public relations campaigns for companies and brands such as The Hartford, HomeAway, LSG S

ky Chefs, Hibernia Bank and USAA. Prior to founding MM2, he was a senior partner with Fleishman-Hillard, and was a founding partner of Meltzer & Martin Public Relations in Dallas, an agency known for its creativity and marketing expertise.

Matt Frazier

Founder and CEO, Pursuant

Matt Frazier is the founder and CEO of Pursuant, a full service

fundraising agency and consultancy comprised of a platform of companies including Ketchum and RSI. Matt has spent his entire career in developm

ent and technology. He is an online fundraising expert, development strategist, and sought after speaker on issues related to tomorrow's donor. Matt’s creative approach to integrating Internet technology, direct marketing, and development methodologies has propelled Pursuant to the forefront of the fundraising industry.

Michael R. Stoker

IT/Quality Assurance Supervisor, Millet The Printer, Inc.

Mike began his career at Millet The Printer in 1978. His experience began by running small presses and supervising the old stripping and platemaking operators. As technology advanced, Mike led MTP into the digital age before departing to join Wilcox Printing in New York. After three years as Prepress Manager at Wilcox, the pull of friends and family brought him back to Dallas and Millet the Printer.