Small/Medium Business SIG - Digital Marketing Matrix - Utilizing the digital environment to promote and sell your products and services

   

 

In the past only the very large corporations could afford to reach thousands of targeted potential customers. But, with the advent and ever increasing sophistication of digital mediums, small businesses can now rival big business in their marketing campaigns.

With digital press such as facebook, twitter, and blogs, small businesses now have the same access to marketing/advertising as the large companies. Small businesses can now create specifically targeted campaigns affordably.

Kemp Hoop, Enovation Group, will share how small and medium size businesses can capitalize on digital mediums to support and enhance their current marketing efforts, resulting in increased returns on investment.

Key Takeaways:
• How digital/social media can greatly enhance any "traditional" efforts.
• How to create and implement a full spectrum marketing campaign while reducing costs and increasing returns.
• How to capture and effectively use customer data.

Who Should Attend:
Small Business Owners and Marketing Professionals in Companies on a tight marketing budget.

 

It is a known fact that the business environment is rapidly changing and marketers must find creative ways to reach their audiences. The digital marketing matrix uses innovative tools to target a specific audience while reducing costs and creating a greater return on investment.

 

Lunch will be provided.

Thank you to our sponsor: