Thursday 24-Sep-09 6:30 PM to 9:00 PM CDT

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Speaker Jim Trebilcock - Dr Pepper Snapple Group

Position: EVP of Marketing

Event Description

People aren't a company's biggest asset. GREAT people are! Good leadership is critical to drive success in any organization. How do you hire the right talent? How important is your involvement in the recruiting efforts? What does it take to drive a coaching culture? And, how does the culture and effective coaching lead to retention of high potential employees? Maybe your leadership challenge is hiring the right people or developing high-potential employees. If you want a candid conversation about challenges, lessons learned and actionable advice for how to build a strong succession of leaders, then you don't want to miss this discussion with Jim Trebilcock, Executive Vice President of Marketing for the Dr Pepper Snapple Group. Hear what only a few privileged CMOs and invited guests were able to hear at the recent CMO Executive Summit.

Event Takeaways:

� Receive actionable advice from a branding powerhouse on how to build a strong succession of leaders.

� Recruiting: Hire the right people, with the right attitude, to deliver results.

� Development: Develop marketing talent and drive personal and professional growth.

� Retention: Create a culture that motivates employees with recognition.

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Event Contact	Event Coordinator
Sheri Jenkinson	Sheri Jenkinson

Professional Development SIG - Recruiting and Retaining Top Marketing Talent

Thursday 24-Sep-09 6:30 PM to 9:00 PM CDT

Speaker Jim Trebilcock - Dr Pepper Snapple Group

Position: EVP of Marketing

Biography

James "Jim" Trebilcock is the executive vice president of marketing for Dr Pepper Snapple Group. In this role, he leads and oversees all areas of commercial brand management and marketing, including market research, graphics, merchandising, consumer and shopper insights, brand activation, advertising and sales promotion.

Jim was named EVP of marketing in 2008 after holding numerous leadership positions in brand management, promotions, marketing research and marketing services during his two decades with the company.

He first joined DPS in July 1987 as Cherry 7 UP brand manager, progressing through the company as director of promotions, vice president of marketing and senior vice president of marketing services. In 2003, Jim was named senior vice president-consumer marketing and was responsible for all consumer marketing, strategic alliances, merchandising and consumer insights for the entire portfolio of brands. He held this position until being promoted into his current role.

Before joining DPS, he held several regional sales and marketing positions with the Coca-Cola Bottling Co. Consolidated. Prior to that, he began his marketing career with General Mills Inc., working in the Big G Cereal Division.

Jim is a graduate of Michigan State University where he holds a B.A. and an M.B.A. in marketing. He lives in Frisco, Texas, with his wife, Janet, and their two sons, Scott and Zachary.