Thursday 27-Aug-09 11:30 AM to 1:00 PM CDT

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Fort Worth Club

306 W. 7th Street
Fort Worth TX 76102 US
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Fax: (214)-9773

Speaker Ben Smithee

Position: Founder
Company: Spych Market Analytics

Event Description

There is no doubt Social Media is changing the way we meet people, market, advertise, communicate and do business. Perhaps the more intriguing concept is �how do you make it work for your needs?� You may be an executive in a Fortune 100 company, a small business owner or soon to be college grad, and social media can have a completely different face depending on your individual need.

Discover the myths, missteps and advantages of incorporating Social Media into your brand, no matter how large, small, corporate or personal. Learn the crucial steps and guidelines to creating a successful presence so you don�t become the next Social Media Fail Whale. See what others are doing, what has worked and what hasn�t. This interactive session will be the chance to get the answers to the questions that have been stewing in your mind.

Ben Smithee has spoken to our chapter before and ranks among the highest rated (and attended) programs we have ever had. We are thrilled to have him in Ft Worth to speak to our Tarrant County members.

Event Takeaways:

� Learn how social media can work for your business

� What are the next steps for Social Media?

� What's coming next?

Attachments


Event Contact	Event Coordinator
Elissa Berchelmann	Elissa Berchelmann

Fort Worth Executive Luncheon - We Know Social Media is "Cool"... Now What?

Thursday 27-Aug-09 11:30 AM to 1:00 PM CDT

Speaker Ben Smithee

Position: Founder
Company: Spych Market Analytics

Biography

Ben Smithee joined D. Gustafson & Associates, LLC in January 2008 conducting domestic and global research with physicians and consumers, providing market research solutions to numerous industry-leading clients and brand teams. His passion for innovation, technology and strong networking skills led Ben to seek out new solutions for the changing market research industry. Realizing the increasing and important need for companies to better understand the youth and young adult market segments, Ben created Spych Market Analytics.

Spych provides innovative solutions for clients who communicate or seek to communicate to these difficult to reach audiences. It empowers a team of young and talented moderators skilled in the most up to date and innovative technology and methodologies, backed by a team of Senior Advisors with a rich and extensive history in the market research industry.

Numerous companies and organizations have sought after Ben for speaking and consulting engagements due to his extensive knowledge of social media, qualitative research, marketing and innovation. His list of experience includes names such as the American Marketing Association, South by Southwest Interactive Festival, Ad Council, Usability Professionals Association, YMCA and more. Ben is an active member in the Qualitative Research Consultants Association, serving as chair of the Pharma SIG and on the Member Benefits Taskforce as well as the SVP of Collegiate Relations for the DFW AMA. His passion and charisma is evident in all aspects of his work and brings a high level of energy to all of his presentations.