Branding SIG - Branding 101 Series, Part 3: How to Manage and Track Your Brand

Tuesday 21-Jul-09 11:30 AM to 1:15 PM CDT

We were unable to register you for this event as the event deadline has passed or the maximum number of seats available has been reached.

AMS Pictures

16986 N. Dallas Pkwy
Dallas TX 75248 USA
Google Maps | Hotels Near | Yahoo! Maps | Weather Forecast

Speaker Bo Bothe & Jonathan Fisher

Position: Founders
Company: BrandExtract

Event Description

Even if your company’s brand position and messaging is currently on target, how do you make sure it stays relevant to the marketplace – and how do you know whether or not your marketing efforts are having the desired impact? Unless properly managed, any brand can drift off message and knowing what steps to take to keep that from happening can save a company in the long run.

Part 3 of our Branding 101 Series will cover the last steps in the branding process; managing and tracking a brand. Bo will discuss keeping a brand on track, and the best ways to make sure your messaging reaches the right audience – from traditional print to social media.

Event Takeaways:

• Why correctly managing a brand is one of the most important things a company can do

• How to know if your brand messaging is on target

• The true value of internal communication programs

Who should attend?

Marketing professionals of all experience levels and anyone responsible for the managing of a company's brand.

Comments

Lunch Provided By Paradise Bakery & Cafe (NE Corner at Alpha & the Tollroad)

We are accepting credit cards at the door for all SIGs.

Attachments

Branding SIG Flyer low res.pdf 321.403 KB (321403 bytes)


Event Contact	Event Coordinator
Tom Dennis	Tom Dennis

Branding SIG - Branding 101 Series, Part 3: How to Manage and Track Your Brand

Tuesday 21-Jul-09 11:30 AM to 1:15 PM CDT

Speaker Bo Bothe & Jonathan Fisher

Position: Founders
Company: BrandExtract

Biography

Bo Bothe

Founding Partner, President, Chief Creative Officer
A graduate of both Texas Tech (BA '92) and Rice (MBA '05), Bo constantly fights battles between the right and left sides of his brain. He spends most of his time designing strategy for BE and the company's clients. Bo makes sure that the firm's work is aligned with its visual principles and the client's brand. In his spare time he juggles three small children and an energetic wife.

Jonathan Fisher

Founding Partner, CEO, Brand Strategy
In addition to running BE with Bo, Jonathan loves to think about stuff, fish, read a good book, play cards, watch baseball, travel, go golfing, hug my family, float in the river, eat a chili pie, drink nice wine, make a new friend, ride with the top down, sleep late, wear jeans to work, and buy new gadgets.