Members Only - Marketing Giants: An Up Close and Behind the Scenes Look at the Marketing of the Dallas Mavericks

Thursday 9-Jul-09 5:30 PM to 8:00 PM CDT

Registration for this event is closed. There is space for a limited number of members to walk-up.

Old #7 Club at the American Airlines Center

2500 Victory Avenue
Dallas TX 75219 US
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Speaker Paul Monroe

Position: VP of Marketing & Communications
Company: Dallas Mavericks

Event Description

This special members-only event will take place at the American Airlines Center, the home of the Dallas Mavericks. Join us for this chance of a lifetime look behind the curtain at one of the top NBA teams in the country. Paul Monroe, VP of Marketing and Communications for the Dallas Mavericks, will talk about what it takes to market a major sports franchise in Dallas – from traditional TV & Radio to web 2.0 and social marketing to the live game experience. After dinner and the presentation in the Old #7 Club, we will take a tour of the Mav’s locker room and practice court (and maybe even get to shoot a basket or two!).

Event Take-aways:

• Gain insight into the world of major sports marketing

• Find out how a top sports franchise is embracing the world of web 2.0

• Is it really that tough to beat the buzzer and hit a shot from half-court?

Seating is limited so register early for this special evening event. Tip-off is at 5:30 pm for networking. 6:15 pm is a presentation and tour.

Dinner is provided. Cash bar.

This is a members only event – for details on becoming a member, visit www.dfwama.com.