Details for "Telecom SIG: Web 2.0 - Using Social Media In Business"
Is your company using Social Media or Web 2.0 to reach customers? Should you? Telecom companies have enjoyed the some of the largest transactional customer base of users. Is traditional media the only way to reach them?
There are 150 million people on FaceBook, 76 million on MySpace, 36 million on Linked/In, 5 million on Twitter and over 112 million Blogs. Reaching communities has never been easier, yet it calls for sophistication different from that of past media buys.
Marketing executives now need to know all about these new tools and how to employ them and track the results.
Join a panel of experts at the cutting edge of Social Media as we examine current trends.
Event Takeaways:
• Why is tracking important? How to track & What to track
• Why Twitter - How to tweet & What to tweet
• Why blog - How to blog & What to blog
Who Should Attend?
Marketing Managers and Executives - both in and out of the Telecom sector.
All I want to do is work with cool people and build cool stuff.
Brands live in the minds of the beholder and are shaped through interaction. I build brand experiences. I translate, shape, and grow brand in the digital space.
I’ve been designing new media for 19 years but still suffer night terrors spawned from the 16 color VGA palette. Being digital since 1990, my understanding of Information architecture, usability, accessibility, and compliance sets me apart from traditional creative directors. I help clients understand how a digital brand strategy can extend their brand experience.
When not actively destroying traditional television and print advertising, I teach others how to do it. I have taught both the design and development of new media at the college level and continue to speak at professional organizations and conferences.
My favorite color is the very web unsafe DFE9D0.
Specialties
Industry experience includes Consumer Package Goods, Travel & Leisure, Telecom, Financial, OTC Pharma and B2B.
Media experience includes sites, micro sites, social media, digital media, E-mail, computer based training, marketing CDs, kiosks, trade show media, hand held devices and apps.
Cortney Nicolato, Senior Manager - Strategic Alliances, American Heart Association
Ms. Nicolato is a healthcare and non-profit professional with over 10 years experience in strategic planning. Expertise includes relationship cultivation, negotiation and implementation, health information technology, strategic visioning and planning.
Specialties
Healthcare, Non-Profit, Strategic Planning, Relationship Cultivation and Optimizations, Health Information Technology with a specific focus on Personal Health Technologies.
John Pozadzides, CMO Layered Technologies
OneMansBlog.com is my daily blog in which I provide the most useful information in the known universe.
Well, either that or I provide the most useless information in the universe. But if there is anything I'm certain of, it's that one of those two things might be true.
Specialties:
Entertaining, agitating, inflaming, depressing, enlightening, surprising, motivating, and generally cheering people up.
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