Details for "Non-Profit SIG: eMarketing - How to Successfully Market Your Non-Profit Organization Online"
The Internet offers unparalleled opportunities to build awareness for nonprofits and to differentiate one organization from another. By leveraging the Internet to effectively market their organization, nonprofits can build stronger relationships with existing donors, engage new donors and cast their net to reach a wider audience.
In today’s environment, it is more important than ever for nonprofits to truly connect with supporters to get them engaged and keep them passionate about their organization. Through effective eMarketing programs, nonprofits can significantly expand their circle of supporters which means new and enhanced fundraising opportunities. Nonprofits need to understand the technologies and social networks available and which ones are most viable to help their organization reach “today’s donor”. Not only are the economic times challenging but nonprofits are also faced with limited staff so it is crucial that they are as efficient and effective as possible.
Presentation Takeaways:
• Understand the variety of ways to eMarket the non-profit organization
Michelle Wilde is President of TechNPO Consulting, a consulting firm that helps nonprofits to plan and implement online fundraising, eMarketing, event and website solutions.
Michelle has more than 15 years experience in the nonprofit world, including tenure as a volunteer, on board of directors and as a staff member.Michelle spent 21 years in the corporate world in a variety of high tech positions in business operations, marketing and consulting prior to holding a Director position in a nonprofit.
Michelle is a certified ePhilanthropy Master Trainer from the ePhilanthropy Foundation and has received a Certificate in Nonprofit Management from the Center for Nonprofit Management.
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