Imagine that the service you’re currently providing your clients is so valued, one of those clients wants to become business partners with your firm. That’s what happened to Zachry Associates after working extensively with Aviall to develop and manage the company’s brand and marketing program. Throughout their 10- year relationship, market research proved itself to be the foundation of their marketing program, from collateral and advertising to training and tradeshows.
During this executive luncheon, guests will learn:
• How to maximize the value of an agency partner
• How to use research as the foundation of your marketing program
• How to transform your agency-client relationship
Who should attend:
• Marketing executives (C-level, VPs, directors, managers) responsible for brand and image of their companies
• Those who collaborate with partners
• Vendors/suppliers looking to learn how to work collaboratively with internal marketing organizations (their clients)
Graham Duke is manager of Marketing Communications at Aviall, responsible for developing and implementing advertising campaigns, branding initiatives, customer satisfaction research surveys and internal and external marketing programs.
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