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VirtualXchange: Changing the Game: Innovations for Future Success
9-Feb-12 |
- Dallas Executive Luncheon: Providing comprehensive marketing program results for the left-brain mentality – Non-traditional means to communicate genuine results on 15-Feb-12
- Marketing Research SIG: Igniting Research Insights into Actionable, Forward-Thinking Solutions on 21-Feb-12
- Fort Worth Meet & Greet on 23-Feb-12
- Dallas Meet & Greet on 1-Mar-12
Fort Worth Executive Luncheon - Take Your Marketing Program to New Heights on a Foundation of Rock-Solid Research
Thursday 25-Jun-09 11:30 AM to 1:00 PM CDT
Fort Worth Club306 W. 7th StreetFort Worth TX 76102 US Google Maps | Hotels Near | Yahoo! Maps | Weather Forecast Phone: (817) 336-7211 | Speaker Graham Duke, MarCom MGR, Aviall, Inc.Company: & Dr. H. Jeff Warr, Ph.D., VP Research Services, Zachry Associates |
Event Description
Imagine that the service you’re currently providing your clients is so valued, one of those clients wants to become business partners with your firm. That’s what happened to Zachry Associates after working extensively with Aviall to develop and manage the company’s brand and marketing program. Throughout their 10- year relationship, market research proved itself to be the foundation of their marketing program, from collateral and advertising to training and tradeshows.
During this executive luncheon, guests will learn:
• How to maximize the value of an agency partner
• How to use research as the foundation of your marketing program
• How to transform your agency-client relationship
Who should attend:
• Marketing executives (C-level, VPs, directors, managers) responsible for brand and image of their companies
• Those who collaborate with partners
• Vendors/suppliers looking to learn how to work collaboratively with internal marketing organizations (their clients)
Event Contact |
Event Coordinator |
||
| Elissa Berchelmann | Elissa Berchelmann | ||
Fort Worth Executive Luncheon - Take Your Marketing Program to New Heights on a Foundation of Rock-Solid Research
Thursday 25-Jun-09 11:30 AM to 1:00 PM CDT
Speaker Graham Duke, MarCom MGR, Aviall, Inc.
Company: & Dr. H. Jeff Warr, Ph.D., VP Research Services, Zachry AssociatesBiography
H. Jeff Warr, Ph.D., is vice president and director of research services at Zachry Associates and director of Brand and Campaign Architecture for Caswell, Zachry, Grizzard.
He earned his doctorate degree from the University of Tennessee and has taught advertising, marketing and research methodology and study design for 25 years. He was head of the advertising program at Pepperdine University and, more recently, in charge of the advertising program and director of the graduate program in digital media at Abilene Christian University.
Graham Duke is manager of Marketing Communications at Aviall, responsible for developing and implementing advertising campaigns, branding initiatives, customer satisfaction research surveys and internal and external marketing programs.
In his previous position at TM Advertising in Dallas, Duke worked on the national and regional accounts of Subaru of America and Subaru Canada, as well as Texas Instruments’ DLP high-definition TV technology during the launch of the company’s first consumer-targeted advertising campaign.
Fort Worth Executive Luncheon - Take Your Marketing Program to New Heights on a Foundation of Rock-Solid Research
Thursday 25-Jun-09 11:30 AM to 1:00 PM CDT
Fort Worth Club
306 W. 7th StreetFort Worth TX 76102 US
Google Maps | Hotels Near | Yahoo! Maps | Weather Forecast
Phone: (817) 336-7211
Fort Worth Executive Luncheon - Take Your Marketing Program to New Heights on a Foundation of Rock-Solid Research
Thursday 25-Jun-09 11:30 AM to 1:00 PM CDT
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