DFW Luncheon Series - Visual Trend Forecasting

Wednesday 18-Feb-09 11:30 AM to 1:00 PM CST

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Brookhaven Country Club

3333 Golfing Green Drive
Dallas TX 75234
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Phone: (972) 243-6151

Speaker Denise Waggoner

Position: VP of Creative Research
Company: Getty Images

Event Description

In today's competitive media marketplace, industry professionals are faced the challenge of making a stronger connection with their target audience. But how do you connect with them when there are numerous environmental-related marketing messages in the public today? Before you begin conceptualizing a campaign, it is important to understand the impact of environmental values on mass-communication, and the notion of how advertising and marketing are contributing to the exploitation of the collective environmental conscience.

Denise Waggoner from Getty Images will share the findings of an exclusive report, AspEn, which focuses on the future of visual communication. Developed by Getty Images global creative research team, AspEn is based on extensive analysis of more than 2,500 magazines and tearsheets, as well as a visual research partnership with Yankelovich Research and insight from clients and associates.

During the session, Waggoner will discuss the long-term movements and the evolution of trends to learn from and apply when creating visual communications.

Sponsored by:

Attachments


Event Contact	Event Coordinator
Linda Beheler	D' Forman
(972) 633-1567	(972) 633-1567
(214) 473-9773 FAX	(214) 473-9773 FAX

DFW Luncheon Series - Visual Trend Forecasting

Wednesday 18-Feb-09 11:30 AM to 1:00 PM CST

Speaker Denise Waggoner

Position: VP of Creative Research
Company: Getty Images

Biography

Get ready to change the way you see the world.

Denise Waggoner has made a career out of studying the meaning, application and impact of images around the world. As a pioneer in the field of visual trends forecasting, Denise leads a global team of Getty Images researchers that study the commercial use of photographs, film and illustrations. The team identifies current and future trends in imagery, in turn supplying advertising, marketing and publishing professionals with imagery that will resonate strongly with target audiences and sway purchase decisions.

With a deep understanding of the creative process and vast personal knowledge of the latest visual trends, Denise provides unique insight into the global language of imagery. She has developed custom-designed forecasting methods for working with researchers, analyzing imagery trends across the advertising, marketing and publishing industries, as well as imagery buying trends via the Getty Images Web site.

Denise has been with Getty Images since the company more than 13 years ago. Previously she was a production manager for an off-Broadway theater company. She sees many similarities between the stage and imagery, specifically how they both tell a compelling visual story. Today, she still relies on her theater experience, claiming that it trained her to use equal amounts of the left and right brain.