Member Login
Connect with Us
 |
 |
 |
 |
VirtualXchange: Changing the Game: Innovations for Future Success
9-Feb-12 |
- Dallas Executive Luncheon: Providing comprehensive marketing program results for the left-brain mentality – Non-traditional means to communicate genuine results on 15-Feb-12
- Marketing Research SIG: Igniting Research Insights into Actionable, Forward-Thinking Solutions on 21-Feb-12
- Fort Worth Meet & Greet on 23-Feb-12
- Dallas Meet & Greet on 1-Mar-12
This event has passed
DFW Luncheon - New Product Innovation: How product and category evolution illuminates the future for smart designers
Wednesday 21-Jan-09 11:30 AM to 1:00 PM CST
We were unable to register you for this event as the event deadline has passed or the maximum number of seats available has been reached.
Brookhaven Country Club3333 Golfing Green DriveDallas TX 75234 Google Maps | Hotels Near | Yahoo! Maps | Weather Forecast Phone: (972) 243-6151 | Speaker Mike Kassab, Senior Vice President, GfK and Peter Wilkins, Creative Director, Arbor Strategy Group |
Event Description
We must all innovate to survive, and innovate better than our competitors to prosper. Nothing is more important than innovation in determining our future growth prospects. Next generation product development (incremental improvements) is crucial for staying healthy, and “break through” products are essential if we are to achieve above average returns.
Interestingly enough, however, innovation itself is not that well understood and successful innovation even less so. Why the uncertainty around something so crucial? Most companies will tell you that new product development is one of the most daunting tasks facing their organizations today.
GfK Strategic Innovation believes the answer to successful innovation lies in the understanding of product category evolutions (features, functions, and benefits) and the use of smart design principles to create high value solutions for target consumers. Both process design and industrial/graphic design are used to achieve innovative consumer solutions.
Join GfK’s Senior Vice President, Mike Kassab, and GfK Strategic Innovation’s Creative Director, Peter Wilkins, as they help us understand how to identify innovation opportunities and create successful new products. GfK will reveal insightful innovation patterns from their database of over 750,000 new products and share several examples of their smart design solutions in support of their presentation.
Interestingly enough, however, innovation itself is not that well understood and successful innovation even less so. Why the uncertainty around something so crucial? Most companies will tell you that new product development is one of the most daunting tasks facing their organizations today.
GfK Strategic Innovation believes the answer to successful innovation lies in the understanding of product category evolutions (features, functions, and benefits) and the use of smart design principles to create high value solutions for target consumers. Both process design and industrial/graphic design are used to achieve innovative consumer solutions.
Join GfK’s Senior Vice President, Mike Kassab, and GfK Strategic Innovation’s Creative Director, Peter Wilkins, as they help us understand how to identify innovation opportunities and create successful new products. GfK will reveal insightful innovation patterns from their database of over 750,000 new products and share several examples of their smart design solutions in support of their presentation.
Attachments
DFW Luncheon - New Product Innovation: How product and category evolution illuminates the future for smart designers
Wednesday 21-Jan-09 11:30 AM to 1:00 PM CST
Speaker Mike Kassab, Senior Vice President, GfK and Peter Wilkins, Creative Director, Arbor Strategy Group
Biography
Mike Kassab, Senior Vice President, GfK
Mike Kassab is Senior Vice President of Innovation for GfK Custom Research North America. GfK is a leading global market research and consulting company offering diversified marketing services to a wide range of US based and global firms. In his role for GfK, Mike works on corporate strategy and capabilities development, company acquisitions, and creation of new products and services.
As a consumer research consultant, Mike has assisted many brands in the development of innovative marketing solutions to help them achieve their growth strategies and objectives. His research consulting teams have employed a range of qualitative, ethnographic, and quantitative research methods to uncover important consumer insights that are used to shape innovation programs for his clients. Key focal points for innovation have been brand positioning, new market/category definition, new products and services development, as well as other types of marketing innovations (technology, pricing, and services delivery) throughout the consumer decision cycle. Mike and team have also created new methods for consumer experience modeling used directly in the innovations process.
GfK innovation clients include a large set of leading US based and multinational firms across a range of sectors, including: consumer packaged goods, technology, retail, financial services, media, and automotive.
As a consumer research consultant, Mike has assisted many brands in the development of innovative marketing solutions to help them achieve their growth strategies and objectives. His research consulting teams have employed a range of qualitative, ethnographic, and quantitative research methods to uncover important consumer insights that are used to shape innovation programs for his clients. Key focal points for innovation have been brand positioning, new market/category definition, new products and services development, as well as other types of marketing innovations (technology, pricing, and services delivery) throughout the consumer decision cycle. Mike and team have also created new methods for consumer experience modeling used directly in the innovations process.
GfK innovation clients include a large set of leading US based and multinational firms across a range of sectors, including: consumer packaged goods, technology, retail, financial services, media, and automotive.
Peter Wilkins, Creative Director, Arbor Strategy Group
Peter brings an innate curiosity and eclectic past (in advertising, marketing, and psychology) to GfK’s strategic innovation consulting practice.
As the Creative Director in a consultancy that lives at the intersection of business strategy; consumer insights; the prediction of next generation innovation; and creativity/design, he is in a unique position to help clients sustain growth through integrated business solutions.
At GfK Strategic Innovation, Peter manages client relationships and his contributions to projects run the gamut from facilitating early-stage consumer insight work; to the design and facilitation of ideation sessions; to back-end concept development/ optimization.
As the Creative Director in a consultancy that lives at the intersection of business strategy; consumer insights; the prediction of next generation innovation; and creativity/design, he is in a unique position to help clients sustain growth through integrated business solutions.
At GfK Strategic Innovation, Peter manages client relationships and his contributions to projects run the gamut from facilitating early-stage consumer insight work; to the design and facilitation of ideation sessions; to back-end concept development/ optimization.
DFW Luncheon - New Product Innovation: How product and category evolution illuminates the future for smart designers
Wednesday 21-Jan-09 11:30 AM to 1:00 PM CST
Brookhaven Country Club
3333 Golfing Green DriveDallas TX 75234
Google Maps | Hotels Near | Yahoo! Maps | Weather Forecast
Phone: (972) 243-6151
DFW Luncheon - New Product Innovation: How product and category evolution illuminates the future for smart designers
Wednesday 21-Jan-09 11:30 AM to 1:00 PM CST
•
del.icio.us
digg
facebook