Ft. Worth Luncheon: How Lego Caught the Cluetrain

Thursday 22-Jan-09 11:30 AM to 1:00 PM CST

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Fort Worth Club

306 West Seventh Street
Fort Worth TX
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Speaker Jake McKee

Position: Chief Ant Wrangler and Principal
Company: Ant's Eye View

Event Description

Ten years ago, four authors started a new conversation about marketing. The result was the book The Cluetrain Manifesto and with it, Chris Locke, Rick Levine, Doc Searls, and David Weinberger nailed 95 Theses on the door of the Internet and challenged us all to wake up to a transformation underway in how companies and people engage in markets. One of the companies who embraced the ideas put forth in Cluetrain was The LEGO Company. Jake McKee, The LEGO Company's first community manager spent five years on the frontlines of the company/customer interactions. In this session, Jake will recap his efforts to help LEGO embrace the principles of the Cluetrain, and will share tips for how you can apply those principles in your own business.

Attachments


Event Contact	Event Coordinator
Elissa Berchelman	Elissa Berchelman
(214) 662-0889	(214) 662-0889

Ft. Worth Luncheon: How Lego Caught the Cluetrain

Thursday 22-Jan-09 11:30 AM to 1:00 PM CST

Speaker Jake McKee

Position: Chief Ant Wrangler and Principal
Company: Ant's Eye View

Biography

Jake McKee is the Principal and Chief Ant Wrangler at Ant's Eye View, a business strategy consulting practice founded in 2007 and focused on customers’ collaboration and online/offline community building. With a rich background in customer collaboration, online communities and fan groups, Jake is an evangelist for online and offline community building, social media and customer-company interaction.

He has been working with online communities and consumer groups since the early days of the Internet, and has a rich background in Web development, community management, business strategy and product development. Jake is passionate about building relationships between companies and consumers. In fact, building relationships is the foundation on which his company was built. A few recent projects include clients such as: Microsoft, Makers Mark, Texas Instruments, Utterz, Dr Pepper, CrowdGather, Leverage Software, Callidus, Online Community Research Network, Red Room, iRiver, Woodford Reserve, ICanLearnAnything and the LAPD (Los Angeles Police Department).

Over the years, Jake has also worked for and with FX Networks, D Magazine, TechData, TradeKing, The Federal Reserve, Konstruction Zone, and others. In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.