Event Description

Most non-profit organizations are looking for outside funding. One way to attract donations is through partnerships in the community. In this interactive presentation, you will learn who to approach and how. Using marketing industry standards, your organization can create sponsorships that are meaningful by understanding:

§ What the media and corporate sponsors are looking for?

§ What you have to offer them?

§ How do you value the assets that you have to offer?

§ What are some of the pitfalls in offering sponsorships?

§ How can you create and add more value to attract more sponsors?

§ How can you build communities with a cause?

Learn about the importance of making your social marketing efforts strategic. Consider the long term benefits and costs to your efforts; who are the companies that you want to develop relationships with, and how will you go about doing that.

By understanding the world of social marketing and sponsorships, you will be able to develop a very strategic and successful program to increase your fund-raising activities.

Attachments


	Event Coordinator
	Ann Ranson

/en/calendarevents/edit.asp

Non Profit SIG -Marketing Sponsorships to Support Your Cause

Friday 13-Feb-09 11:30 AM to 1:00 PM CST

Speaker Ann Ranson

Position: President & CEO
Company: CSR-3 Marketing

Biography

Meet Ann Ranson, an executive coach and marketing expert who is dedicated to making Social Responsibility easy and profitable for business leaders. Her keen eye for social dynamics and their impact on the market drives her innovative solutions.With a career spanning 30+ years in the rough-and-tumble media world, Ann learned the art of the alliance. Her real world perspective comes from executing high-stakes marketing campaigns, to quickly learn what does and does not work. Her keen eye for social dynamics and their impact on the market drives her innovative solutions.

Throughout her career, Ann witnessed the pitfalls that ambush the most promising business initiatives, and she learned their secrets for success. A few highlights:

� Building a sales operation from the ground up � The Dallas Cowboys Radio Network

� Developing millions in new business sales revenue in the maturing radio industry

� Creating 6-7 figure marketing deals with Fortune 500 and 1000 companies

Selling to Women Certification - in 2002, Ann expanded her horizons by affiliating with Maddox Smye, a consulting firm that specializes in selling to women. In 2007, Ann became the first Certified Selling to Women Performance Coach and Facilitator, giving testimony to her expertise and success in helping companies build trust � the key ingredient when selling to women.

Fortune 500 Companies - Ann has worked with hundreds of companies, large and small, to develop strategies and campaigns that support all 3 bottom lines (Bottom Line³) PEOPLE, PLANET and PROFITS. Her client list includes such familiar names as:

· Honda Cars

· Budweiser

· Oldsmobile

· Lincoln-Mercury

· Farmers Ins.

· Pontiac Vibe

· DHL

· Alka Seltzer

· IGA

· General Motors

· Albertson�s

· �Miss Saigon�

Ann has received numerous awards in business including a nomination for an Award of Excellence from American Women in Radio and Television. She belongs to the International Coach Federation, The American Marketing Association and serves on the Board of Women of Visionary Influence and the National Speakers Association/North Texas. Over the past two years, Ann has been a featured guest on several online and traditional radio stations discussing Social Responsibility and her book, �Intentions at Work: 83 Spiritual Tools to Succeed in Business� available at www.intentionsatwork.com.

Ann�s victories in the marketplace taught her that a community with a cause wins over standard advertising every time. Upon reflecting on her experiences there, Ann made a surprising discovery � marketing is no longer a series of transactions � it is a social construct. Today, she helps organizations leverage their social responsibility strategies to build high-trust relationships with their stakeholders.

Contact: Ann Ranson, ann@annranson.com, 214-402-7375