Branding & Strategy - Using New Media/Web 2.0 to Strengthen Your Brand
Friday 24-Oct-08 11:30 AM to 1:00 PM CDT
Speaker: Nikhil Nilakantan, President & CEO
Social Span Media, LLC
We were unable to register you for this event as the event deadline has passed or the maximum number of seats available has been reached.
AMS Production Group
16986 N. Dallas Parkway
Dallas TX
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Details for "Branding & Strategy - Using New Media/Web 2.0 to Strengthen Your Brand"
The terms New Media, Web 2.0 and
Social Networking have become a part of our common vocabulary in the last few
years. There are many opportunities available to leverage these new tools as
part of your brand or product marketing strategies. This presentation will
cover key topics such as:
- What is New Media/Web
2.0/Social Networking?
- How can I use these new tools
to strengthen my brand?
- Are there examples of
companies who have successfully or unsuccessfully tried to use New Media for
their marketing?
- What are the inherent
advantages and risks?
- What are the best practices I
should follow?
- How do I get started?
The presentation will be in an
open format so I look forward to questions from the audience.
Nikhil Nilakantan is the
President & CEO of Social Span Media LLC
(www.socialspan.com), an interactive media company that specializes in helping
clients extend their product and brand strategies by building virally engaging
marketing solutions using various New Media, Web 2.0 and Social Networking
technologies. Nikhil is also Founder & Principal Consultant at Inventive Path LLC, a product strategy
and innovation consulting firm based in Dallas, TX.
Nikhil has more than 10 years of
global experience including work for Fortune 500 companies such as Texas
Instruments, Hewlett-Packard and Microsoft during which time he held various
roles in Strategy, Marketing and Product Development. Aside from his extensive
corporate experience, Nikhil holds an MBA in Marketing & Strategy from
SMU’s Cox School of Business and a BS in Computer Science from the Florida
Institute of Technology. Nikhil also has three software design patents pending
with the US Patent office.
Before founding Inventive Path
and Social Span Media, Nikhil worked for Texas Instruments Inc. where he was
one of the lead Product Managers for the TI-Nspire (TM) handheld product family
which he helped design and launch world wide.
Nikhil is passionate about
all things associated with new media marketing, web 2.0 technologies, product
& marketing innovation and social networking.
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Register by Friday 24-Oct-08 11:30 AM CDT
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