Dallas Executive Luncheon Series - Experiential Marketing: Building Brands

Wednesday 15-Oct-08 11:30 AM to 1:00 PM CDT

Speaker: Blake McKinney, Group Head
The Richards Group/Latitude

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Details for "Dallas Executive Luncheon Series - Experiential Marketing: Building Brands"

Speaker Blake McKinney

Blake McKinney
latitude/The Richards Group
Group Head

After graduating from SMU, Blake embarked on his agency career as an account executive on Gambrinus Importing Company’s Corona and Shiner beer brands in San Antonio, Texas. Right out of the gate, Blake was able to gain valuable experience not only in traditional advertising and marketing, but also in what makes sales-driven companies with multi-tiered distribution systems tick.  Keeping with the beverage theme, Blake moved to Dallas to become account manager on the Miller Brewing Company business with MDM—a sales promotion agency.

In 1992 with the “new” integrated marketing communications field on the horizon, Blake met Stuart Hayashi and began what has become a lifelong relationship. Linked up with Stuart et al at latitude/The Richards Group, Blake became instrumental in accounts ranging from Dr Pepper to Korbel and Aetna to Leibinger (a craniomaxillo facial plate and surgical instrument manufacturer you don’t want to know about, much less ever want to need). He delivered a strong mix of account management skills, strategic thinking ability and just plain love for all areas of the business.

Segue then to California as Blake sowed his career oats for five years in brand management (James Hardie Building Products) and other cool things like experiential marketing for Activision Action Sports Games, Microsoft’s launch of Windows 2000 and PowerBar athlete sponsorship integration. Then Blake, with newfound wisdom, rejoined the clan at latitude/The Richards Group, plus some new faces in 2003 to continue building the success story here at the agency. Accounts served most recently include:  Dr Pepper/7UP, Weight Watchers consumer package goods, Zeno blemish control devices, AMD processors, Hyundai, la Madeleine and Auntie Anne’s.

Somewhere along the way, Blake and his lovely bride, Martha, had time to build a wonderful family including Katie (eleven) and Ryan (eight) and the most recent homefront addition Austin (two years and counting).

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