Fort Worth Luncheon- Overcoming the Challenges and Finding the Opportunities of Technology Marketing

Let’s face it.  There aren’t many people who come into a specific industry with both technology and marketing expertise. You start with one or the other and either place you start, you will be deficient in the other area. How do you address both to be effective?
We’ll discuss ways to ensure the marketing is credible and embraced by the technologist in addition to the market you are addressing – especially if your market path ends with a non-technical consumer.
 We’ll also discuss the opportunities in technology marketing from career paths, to salaries, to job security.

You'll come away with:
• An understanding of your own skill set and how to cover your deficiencies.
• Ways to combine the value of marketing with the value of technology to ensure both view are effectively addressed adding credibility to your marketing.

Who should attend? Technology marketers or those interested in entering the field.

Terri has more than 25 years of experience in management, marketing, business development and engineering.  She has held numerous senior level management and marketing roles and has led many productive and fun teams to success in her career. Her proven experience includes the VP of Marketing for Prodea Systems,  President and COO at tekVizion, Inc,  Director of Marketing at Cisco Systems Southern Area, VP of Marketing at Sonus Networks, VP of Marketing at Telecom Technologies, Inc., and Director of Marketing at both ODS Networks and Raytheon.  These positions have varied across several different industries from storage, security, data communications, telecommunications, digital home technology and space technologies.
Terri holds a bachelor’s degree in mathematics and a minor in computer science from Stephen F. Austin University in Texas and worked as a software engineer for several years when she left college.
In her roles at tekVizion, Sonus and Telecom Technologies, she built and managed key industry-leading partner/interoperability programs which are still in place today, launched several new products and services and has been instrumental in creating industry recognition through PR, branding, programs and events.
In addition to her role at Albers, Inc., Terri is the personal business manager for Anousheh Ansari, the first female private space tourist. During Anousheh’s historic flight in September 2006, Terri was responsible for Anousheh’s PR, daily communication and coordination working directly with NASA and the Russian Space Agency.  Terri currently handles Anousheh’s marketing, public relations and business affairs related to the commercialization of space, educational endeavors and her personal business initiatives.

Before 20-Sep-08 Before 25-Sep-08 After 25-Sep-08 Member: $28.00 $28.00 $38.00 Non-Member: $38.00 $38.00 $48.00 Student Member: $28.00 $28.00 $28.00

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