Who should attend? Small business owners, marketing department personnel, agency employees and web designers.

This panel discussion will cover four online disciplines that the SMB owner should be familiar with. Website basics, content optimization options,  pay-per-click programs, and Google Analytics.  Each topic will be addressed by a different local professional who will provide:
• a brief overview of the landscape of their particular segment
• a picture of their firm's particular solution, and finally
• offer practical applications for their offering.
We'll tie it all together in a simple, step-by-step action plan, then have plenty of time for Q&A from the audience. Participants will walk away with an understanding of what's required to realize an effective, profitable online effort.