THIS EVENT HAS BEEN CANCELED - Mobile Marketing SIG - Market To Me How, When & Where I Want It!

Not long ago, marketing was all about interruption. As you watched your favorite TV show, an advertiser interrupted you with a message. Print ads begged for your attention as you read the morning newspaper. You were interrupted with a barrage of ads as you listened to the radio on your commute to work. Outdoor boards interrupted your focus just long enough to lock brand imagery and put seven key words in your mind. A stack of direct mail awaited you when you arrived at your mailbox. And, a full inbox awaited you when you opened your e-mail.

For decades, these interruptive tactics alone were effective. To the degree possible, these messages included specific calls to action on the part of the interrupted consumer. And when successful, these interruptive tactics drove the consumer behavior marketers sought.

But that’s just not the case anymore. As most corporate marketers are painfully aware, the effectiveness of historically strong interruptive tactics is plummeting. It would be easy just to blame the proliferation of mediums, DVRs and a multi-tasking audience. But it’s not that simple. What marketers face today are consumers who want marketing to be on their timeline and on their terms. Consumers want to be engaged, not interrupted.

 

•Understand the changing dynamics of consumer driven marketing.

•Learn how companies like CVS, BMW, Sprint and Curves are creating engagement-based marketing strategies.

•Experience an innovative approach for on-the-fly assembling of coupons for mobile devices, including POS redemption integration.  Lunch is provided. Members of the AMA will be given the Henry Stewart paper on Enterprise Marketing Management free of charge.