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SIG- Marketing Research -Trends in Outsourcing Market Research Analysis Work to Low Cost Countries- Opportunities and Challenges

Friday 16-Jan-09 11:30 AM to 1:00 PM CST

Speaker: Dr. Rajkumar Palanna, CEO
eMpulse Global Inc

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Empulse Global Inc
5068 W. Plano Parkway, Suite 300 Conference Room A
Plano TX
Google Maps | Hotels Near | Yahoo! Maps

Phone: (972) 447-8314

Details for "SIG- Marketing Research -Trends in Outsourcing Market Research Analysis Work to Low Cost Countries- Opportunities and Challenges"

Many international companies are offering cost effective data analysis solutions to American researchers. What does this mean to your company and you personally?

These companies promise to help their clients focus on high end activities while they focus on delivering routine labor intensive analysis. Is this as attractive as it sounds?

In recent years, this unique service offering at value price is made possible by:

Dramatic reduction in international communication costs
Increasing power of global computer networks
Increasing expertise of companies in globalization of service processes
Expertise in knowledge of transitioning processes to new locations

These companies typically offer outsourced off-shore market data analysis at less than half the current cost to companies, for data collected by primary research, analysis of data available in company data warehouse & conducting Secondary Research

Learn more about the topic from one of the leaders in the field of globalization about what this trend means to your company, you personally and your career and what you can do to succeed in the new environment.

Speaker Dr. Rajkumar Palanna

Dr. Raj heads the international operations of eMpulse Global. He has experience of 15 years at global Fortune 500 companies. He has worked in the Insurance, Retail Banking, Investment Banking, Leasing Services, Mortgage, Automotive, Aerospace, Medical, Medical Insurance, Service, Textile and other business domains. In his career he has held various leadership roles including Senior Director, Director, Manager, Consultant and Program Manager. He has multilingual skills, with working knowledge in five different languages

Raj is a Visionary strategic thinker with a Ph.D., MBA & MS. He has the unique ability to combine advanced concepts and practical reality. He has worked with many CEOs and their direct reports at leading corporations. He is considered one of the best in class for applied statistical analysis and interpretation. He has a solid track record of achieving multi-million dollar cost savings from company operations. He has extensive knowledge and experience in globalization of businesses. Raj has been a visiting faculty at top universities including University of Southern California & Oklahoma State University.