Details for "SIG - Market Research, Hybrids - Not Just for Automobiles"
Market Research, Hybrids - Not Just for Automobiles
How newspapers are gaining audience online and evolving into hybrid print and digital content providers
You'll come away with:
• Why audience measurement is important and what are the current audience metrics
Senior Vice President, Print and Digital Media Services
Scarborough Research
Gary Meo, Scarborough’s Senior Vice President, Print and Digital Media Services, is responsible for the sales and service of Scarborough’s products to over 261 major metropolitan daily newspapers, alternative newsweeklies, magazines and dot.com companies nationwide. Before joining Scarborough in 1995, Gary held marketing and research positions at Time Inc., People Weekly, LA WEEKLY, the Los Angeles Times and Hispanic Magazine. Gary earned a BA degree from the State University of New York at Binghamton and is a graduate of the Executive Program in Management at UCLA’s John E. Anderson Graduate School of Business.
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