SIG - Market Research, Hybrids - Not Just for Automobiles

Friday 17-Oct-08 11:30 AM to 1:00 PM CDT

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Fieldworks Dallas

15305 Dallas Parkway Suite 850
Addison TX
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Speaker Gary Meo

Position: SVP Print, and Digital Media Services
Company: Scarborough Research

Event Description

Market Research, Hybrids - Not Just for Automobiles
How newspapers are gaining audience online and evolving into hybrid print and digital content providers

You'll come away with:

• Why audience measurement is important and what are the current audience metrics

• What is the Integrated Newspaper Audience (INA

Attachments


Event Contact	Event Coordinator
Julie Landers	Julie Landers

SIG - Market Research, Hybrids - Not Just for Automobiles

Friday 17-Oct-08 11:30 AM to 1:00 PM CDT

Speaker Gary Meo

Position: SVP Print, and Digital Media Services
Company: Scarborough Research

Biography

Senior Vice President, Print and Digital Media Services

Scarborough Research

Gary Meo, Scarborough’s Senior Vice President, Print and Digital Media Services, is responsible for the sales and service of Scarborough’s products to over 261 major metropolitan daily newspapers, alternative newsweeklies, magazines and dot.com companies nationwide. Before joining Scarborough in 1995, Gary held marketing and research positions at Time Inc., People Weekly, LA WEEKLY, the Los Angeles Times and Hispanic Magazine. Gary earned a BA degree from the State University of New York at Binghamton and is a graduate of the Executive Program in Management at UCLA’s John E. Anderson Graduate School of Business.