Research SIG-Demonstrating and Maximizing Return on Investment from Marketing Research

Friday 19-Sep-08 11:30 AM to 1:00 PM CDT

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Mary Kay

16251 Dallas Parkway
Addison TX 75001
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Speaker Brett Hagins

Position: Owner
Company: Research Innovation and ROI

Event Description

Demonstrating and Maximizing Return on Investment from Marketing Research - The Benefits of Demonstrating Return on Investment

Proving Change: Action Plans before versus after Research

Formulas for Demonstrating ROI

Contributions/Cost
Risk Avoidance
Incremental Revenue
Retention and Growth Model

Principles for Maximizing ROI

Early Engagement
Focusing on business outcomes
Screening Out Low Value Research
Criteria for Assessing Business Value

Attachments


Event Contact	Event Coordinator
Julie Landers	Julie Landers

Research SIG-Demonstrating and Maximizing Return on Investment from Marketing Research

Friday 19-Sep-08 11:30 AM to 1:00 PM CDT

Speaker Brett Hagins

Position: Owner
Company: Research Innovation and ROI

Biography

Brett Hagins, Owner, Research Innovation and ROI, L.L.C.

Brett Hagins has over nine years of experience driving business outcomes from research studies. He has been published in Quirks Marketing Research Review and Marketing News and serves as President of the MSMR Alumni Advisory Council at the University of Texas at Arlington. He is the author of Research Innovation and ROI that will synthesize best practices in ensuring that research does not become a commodity.